Create stronger connections with onboarding
Get rid of engagement bottlenecks and unnecessary friction with Moosend’s automations. Streamline the transformation from lead to customer seamlessly and help old users discover new capabilities.

Follow up with your customers easily
62% of businesses state that they’re having difficulties when it comes to engaging users into completing their onboarding. With an email onboarding sequence, you can introduce your products and services, nudge users who haven’t set up their account yet, and gradually help them familiarize themselves with your brand, without getting overwhelmed.
Nail user activation with the perfect email
Have a design in mind? Create it from scratch in our zero-code editor. Or pick and customize one of our templates, made specifically for user onboarding. Showcase your product and go from onboarding to adoption.


Track your onboarding efforts with real-time analytics
Be on top of every subscriber’s open and click, and turn user actions into actionable data through one dashboard. The pieces of information you need to build the perfect onboarding process are all in one place.
Minimize the learning curve with user onboarding automations
Moosend’s plug-and-play user onboarding recipes are just what you need to turn new users to engaged, paying customers, and old customers to experts.

Everything you need for your next user onboarding campaign
In Moosend, we don’t want friction any more than you do. So, we gathered the core information on setting your first user onboarding campaign.


Necessary email sequences
Follow these best practices, straight from the vault of email marketing experts.
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Automation workflow examples
Automate your onboarding sequence and save time, just like popular brands.
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Join 100,000+ empowered customers
FAQs
Let us cover the basics for you.
What goes into user onboarding?
Since this sequence aims to turn users into paying customers, user onboarding should start by addressing the core pain point of your demographic and continue by showing the inner workings of your product and/or brand.
How can I optimize user onboarding?
Avoid lengthy processes when it comes to users first meeting your brand. Include gamification elements, like progress bars. Lastly, be thorough and explanatory when you walk them through the various aspects of your brand.
Can I use pre-built templates for user onboarding?
Of course. We offer a variety of pre-built templates that you can customize to fit your brand, product, and objective. These templates cover common use cases like welcome emails, feature highlights, and engagement nudges, so you can set up your onboarding flow quickly and efficiently.
How do I know if my onboarding emails are effective?
Our platform includes analytics features that let you track the performance of your onboarding emails. Keep an eye out for key metrics, like your open rates and click-through rates. This will help you understand what users like to see and how to optimize your sequence.
Hit your goals with one tool
Build emails that attract, engage, and convert the right audience.