Create stronger connections with onboarding

Get rid of engagement bottlenecks and unnecessary friction with Moosend’s automations. Streamline the transformation from lead to customer seamlessly and help old users discover new capabilities.

Follow up with your customers easily

62% of businesses state that they’re having difficulties when it comes to engaging users into completing their onboarding. With an email onboarding sequence, you can introduce your products and services, nudge users who haven’t set up their account yet, and gradually help them familiarize themselves with your brand, without getting overwhelmed.

Nail user activation with the perfect email

Have a design in mind? Create it from scratch in our zero-code editor. Or pick and customize one of our templates, made specifically for user onboarding. Showcase your product and go from onboarding to adoption.

Track your onboarding efforts with real-time analytics

Be on top of every subscriber’s open and click, and turn user actions into actionable data through one dashboard. The pieces of information you need to build the perfect onboarding process are all in one place.

Minimize the learning curve with user onboarding automations

Moosend’s plug-and-play user onboarding recipes are just what you need to turn new users to engaged, paying customers, and old customers to experts.

Everything you need for your next user onboarding campaign

In Moosend, we don’t want friction any more than you do. So, we gathered the core information on setting your first user onboarding campaign.

Onboarding emails

Draw inspiration from a compilation of expert onboarding campaigns.

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email sequences

Necessary email sequences

Follow these best practices, straight from the vault of email marketing experts.

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email automation examples Moosend blog post

Automation workflow examples

Automate your onboarding sequence and save time, just like popular brands.

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Join 100,000+ empowered customers

  • “After going through Mailchimp, and other platforms, we decided to stay with Moosend. From seamless onsite event tracking to amazing support, there's no other tool matching the feature set & price point offered.”

    Dipak Raghuwansi, Email Marketing Associate | Vogue

    Dipak Raghuwansi
  • “It's hard to find a team that's willing to give solutions to your business needs, but with Moosend we cerainly did it! The product is seamless giving the best satisfaction to our most precious assets…our customers”

    General Manager, DOMINO’S

    General Manager
  • “Moosend is a user friendly professional platform with a great support team. And the most incredible thing is that it’s cost efficient. Thank you Moosend for making my life easier”

    Alex Melvani, Membership Officer at WWF

    Alex Melvani
  • “Thanks to Moosend our clients are always happy. User–friendly dashboard, amazing support, great tools & automations help our business grow, and our clients deliver outstanding results.”

    George Levetikos, Chief Integration Officer, MullenLowe Group

    George Levetikos
  • “A very friendly end user experience and great technical support. One of the most admirable companies, with great potential! The consistent addition of new features, makes it even better!”

    Anthony Rigby, UK digital marketing manager at Careerbuilder

    Anthony Rigby

FAQs

Let us cover the basics for you.

What goes into user onboarding?

Since this sequence aims to turn users into paying customers, user onboarding should start by addressing the core pain point of your demographic and continue by showing the inner workings of your product and/or brand.

How can I optimize user onboarding?

Avoid lengthy processes when it comes to users first meeting your brand. Include gamification elements, like progress bars. Lastly, be thorough and explanatory when you walk them through the various aspects of your brand.

Can I use pre-built templates for user onboarding?

Of course. We offer a variety of pre-built templates that you can customize to fit your brand, product, and objective. These templates cover common use cases like welcome emails, feature highlights, and engagement nudges, so you can set up your onboarding flow quickly and efficiently.

How do I know if my onboarding emails are effective?

Our platform includes analytics features that let you track the performance of your onboarding emails. Keep an eye out for key metrics, like your open rates and click-through rates. This will help you understand what users like to see and how to optimize your sequence.

Hit your goals with one tool

Build emails that attract, engage, and convert the right audience.