Converting email Opens to Clicks or, in other words, increasing Click Through Rate, is quite a serious task for a marketer. Click Through Rate is a much more accurate metric to measure email engagement, when compared to Open Rate. In case you are sending campaigns with high . . .
We recently added in Moosend the possibility for you to see the performance of the links included in your email campaign, directly on your newsletter. It is like a map, that’s why we call it Click Map! And it surely helps you find your way on your newsletter’s path, so that . . .
Target: Inbox But actually, if your server does not have a good “reputation” as we say, your e-mails will end up in your recipients’ spam folder. It takes a moment to destroy ones reputation, and ages to rebuild it, if it happens. If your company has sent suspic . . .
Sending an email campaign? Here’s what NOT to do. If you are reading this column, you are probably a marketer receiving tones of emails in your inbox every day. You are a biased subscriber of course, and your opinion is subjective enough to delete most of them at the . . .
One of the most important information you can have about the habits of your email subscribers is the device and system software they use to open your email newsletter. The reason is obvious: with a 41% proportion of email campaigns opened on mobile devices in the second hal . . .
There is a lot being said about having an external ESP vs. setting up an in-house e-mail solution. The truth is there are several reasons why an enterprise should choose an external e-mail marketing firm to send out its mass mailings, instead of doing it in-house. Here is w . . .
Why you should avoid image only newsletters. Ok, first of all we must admit that like things to be done quick and easy. So we create a beautifully email newsletter, served as a single image , followed by a simple html image map. Wait a minute, let’s just think what we . . .