Developing a marketing strategy is an essential part of every successful business plan. To create one, you need to familiarize yourself with some of the most popular marketing channels out there, including online and offline. Does this sound like a lot? Today we will cover . . .
Online marketing is one of the most popular forms of promoting your business or start-up using digital marketing channels such as SEO, email, social, ad campaigns, and so on. Compared with traditional marketing, it offers you the chance to reach a wider audience, regardless . . .
Imagine that you have an eCommerce store selling clothes and accessories and have just shot a beautiful photo of your latest products. When are the best times to post it on Instagram to secure a higher engagement rate? Instagram’s algorithm puts a set of criteria such as re . . .
Using powerful reporting and analytics is one of the best ways to keep track of your digital marketing efforts. Not only that but collecting insightful data enables you to predict their next move and plan for the future, monitor email performance, and help you make better b . . .
Writing eCommerce email subject lines can be a headache sometimes. And while crafting them can be troublesome, their importance is paramount as they can be the deciding factor affecting the open rates of your campaigns! If only there was a subject line inspiration paradise . . .
Some people say email marketing is an obsolete thing of the past. The truth is though that email is still one of the most effective digital marketing channels! Despite the growth of social media marketing and SEO, email marketing manages to deliver a stunning ROI of $42 for . . .
Sending email campaigns to your subscribers is one of the best ways to nurture your relationship with them. Nevertheless, if for some reason you have a hard time reaching their inbox, then you may want to check whether you’ve ended up on a spam email blacklist. Getting flag . . .
Rumour has it that email marketing is one of the most effective business growth strategies. Email campaigns help marketers boost brand awareness, increase sales, and build a solid relationship with customers. But how much does email marketing cost? This guide explores which . . .
