Ever wondered what the ideal email sizes for your newsletter templates are? Do you need to choose a specific width and height for them? Well, the short answer is yes. The long answer is a bit more complex. Worry not, though, because we’ll explore everything you need t . . .
If you want to improve your marketing efforts and deliver personalized experiences to customers, then demographic segmentation should be one of your go-to tactics! Marketers aim to understand the needs and wants of their target market to successfully promote their products . . .
Ready to create some Halloween-themed email marketing campaigns to increase your sales during this holiday season? Find some of the best Halloween email newsletter examples and valuable tips to nail this digital marketing process! It’s the most horrible time of the year! We . . .
Halloween email marketing is the scary love child of the spooky holiday and email marketing. But why do you need to care about this little Frankenstein, and what does it have to offer you? First of all, email is still one of the most effective channels to nurture and conver . . .
An efficient email marketing calendar is all you need to engage your target audience at the right time and give your marketing team the means to thrive. But apart from that, having a consistent mailing schedule and knowing the type of emails you need to deliver will help yo . . .
If you want to enhance your email marketing campaigns with unique, interactive content, there’s one easy way to do so. Learn how to insert GIFs into emails and catch your readers’ attention on the spot! In short, GIFs (Graphical Interchange Format) are animated series of st . . .
Sometimes the words “email metrics” can be a little confusing, especially when you are a marketer who has just started figuring out how to build an email marketing process. Today, we’ll take a look at some of the most important key performance indicators (KPIs) and how to c . . .
Have you ever heard of email validation and wondering how it can benefit your email marketing and other business practices? If yes, stay with us! Despite all the developments of the internet, from Web 2.0 to the social media revolution and beyond, good old email has remaine . . .