9 Best SMS Marketing Software: Features And Pricing [2021]

If you have landed on this page, you are probably searching for SMS marketing software to streamline your text message marketing efforts for your business.

Find some of the best tools that enable marketers to increase conversion rates and see your business grow.

SMS marketing software blog post by Moosend

Apart from email marketing with its numerous business benefits, SMS marketing has gained solid ground over the years. And it makes sense; SMS, which stands for Short Message Service, is available to all mobile devices. Also, considering that most of us spend plenty of time on our mobile phones daily, it gets hard to ignore a text message completely.

So with the appropriate SMS marketing software, you can send thousands of text messages – known as bulk SMS or mass texts – to customers and subscribers to promote your campaigns. You can inform them about your latest offers, products, or coupons in simple steps, using marketing automation.

Moreover, recent stats have proven that SMS marketing can turn into a must-have initiative for a business. Here is why:

  • The open rate for text message campaigns is 98%.
  • The click-through rate for SMS ads is 19%.
  • 50% of US consumers complete a purchase after receiving a promotional text.

Therefore, if you lead an eCommerce store or similar customer-centric services, you should capitalize on this immense opportunity. SMS promotional campaigns will enable you to enhance your open and conversion rates and increase your revenue going forward.

However, this procedure can become complex at times. Hence, an SMS marketing platform is essential to structure a successful process and produce excellent business results.

Are you looking for email marketing software, too? Moosend is an all-in-one email marketing automation platform that helps businesses grow faster!

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Top SMS Marketing Software: Overview

Fortunately, there is a great deal of text message marketing software that could fulfill diverse business needs and industries. Below, we have listed some of the top all-in-one SMS marketing software for openers.

Price/MonthBest FeatureRatings
SlickText$29 (=500 SMS)

Free incoming texts, Integrations

4.9/5
EZ Texting$24 (=200 SMS)

Two-way messaging, Lead generation

4.3/5
SimpleTexting$25 (=500 SMS)

Team collaboration, List segmentation

4.8/5
TextMagic$0.04 per credit
(no subscription)

Multi-language support, Automation tools

4.7/5
Salesmsg$35 (=750 SMS)

Contact segmentation, Call forwarding

4.6/5
Textedly$24 (=1,200 SMS)

Free inbound texts, Customized auto-replies

4.7/5
Trumpia $45 (=1,000 SMS)

Smart targeting, Lead scoring

4.3/5
Message Launch$9.99 (=200 SMS)Text and email, Two-way messagingN/A
PodiumN/A

Payment collection, Integrated inbox

4.4/5

Essential SMS Marketing Software Features

Overall, here are the most crucial features these SMS marketing tools include:

  • Mass texting: They let you reach out to multiple contacts and send them promotional text messages, polls, surveys, etc., effortlessly.
  • Transactional SMS: You can send follow-up text messages to customers after several specific actions automatically, e.g., appointment reminders.
  • Two-way messaging: This feature enables you to start conversations with customers in real-time.
  • Automation: With automated workflows and auto-responders, you can maintain interaction with customers and improve engagement.
  • Reporting/Analytics: They help you track your campaigns’ success and observe what is successful and what needs improvement.
  • Contact list management: They allow you to segment your contact lists and deliver personalized experiences to your audience.
  • Scheduling: This SMS marketing software feature lets you schedule your text marketing campaigns well on time.
  • Compliance: They adhere to each country’s telecommunication regulations (e.g., TCIA) and keep personal data protected. They also offer multiple opt-in options.

But Remember…

This list is not extensive. Even though the above criteria are essential, some other tools may matter to marketers as well. Plus, integrations with third-party platforms, such as Salesforce or Zapier, can be of great importance.

For instance, did you know that you can integrate your SMS marketing software with Moosend through Zapier? You can retrieve your contact lists easily and create highly personalized customer experiences.

Therefore, during your research, check each platform’s feature page to understand their functions better and how they can advance your marketing campaigns. This process will let you reach a safe conclusion about your future software purchase.

And with this remark, let us move on to the description of the SMS marketing software we recommend.

1. SlickText

SlickText SMS marketing software

Best for: SMBs, marketing agencies, and non-profit organizations

Pricing: Starts at $29 for 500 SMS per month

Top features: Free incoming texts and multiple integrations

Slick Text is an SMS automation platform that could cater to your text marketing needs regardless of your industry.

One of the outstanding elements of this SMS marketing software is the one-on-one account approach. The company’s agents are willing to connect with each organization to understand all their unique needs and help them thrive. They also offer a library with educational SMS marketing resources for customers to set them up for success.

Moreover, they take pride in their customer support, offering various chat options if customers find themselves in trouble. Finally, it is a mobile-friendly solution with a free mobile app for platform users.

Key Features

  • Mass text messaging, both SMS and MMS, up to 1600 characters
  • Text message scheduling and auto-replies
  • Drip campaigns to automate delayed text messages to subscribers
  • Two-way text messaging to interact with customers
  • Opt-in links and double opt-ins
  • Integrations with Zapier, Facebook, Shopify, etc.
  • Free incoming texts

Pricing

SlickText offers a structured pricing model with eight different tiers. The Basic Plan is the starting point at $29 a month for 500 texts, and the biggest deal is the Monstro at $1250 for 50,000 text messages. But there are more offers to consider along the way for different company sizes and needs.

You can also request a custom plan based on your unique business needs. Get a 14-day free trial and see how it works for you.

2. EZ Texting

EZ Texting sms marketing software

Best for: SMBs and local franchises

Pricing: Starts at $24 for 200 SMS per month

Top features: Two-way messaging and lead generation actions

EZ Texting is one of the most commonly used SMS marketing software that has helped thousands of businesses scale up by sending SMS messages to customers.

This SMS marketing solution is best for small and mid-market businesses from diverse industries. Overall, it’s an easy-to-use platform with a wide range of features to choose from based on your business needs. You can also download its mobile app.

Moreover, in its Resource Center, customers can find lots of helpful material, from video product tours to guides with best practices.

Key Features

  • Keywords for opt-ins and lead generation
  • Dedicated shortcodes and link shorteners
  • One-on-one communication with customers
  • Integrations with CRM systems like Salesforce or tools like Zapier
  • Automated replies, alerts, and notifications, such as emergencies or appointments
  • Web sign-up forms and SMS templates
  • Surveys, polls, and contest functions

Pricing

EZ Texting offers four different pricing options for monthly subscriptions: Value that starts at $24, Essentials at $36, and Premium at $61. Finally, the Custom plan starts at $374.

This SMS marketing software can be a bit costly for small businesses as many features are available only for higher plans. You can also request a free trial to understand its functionality. No credit card is required!

3. SimpleTexting

SimpleTexting SMS marketing software

Best for: All business types

Pricing:  Starts at $25 for 500 SMS

Top features: Team collaboration and list segmentation

SimpleTexting is an intelligent SMS marketing solution with an intuitive interface. It lets you build marketing campaigns quickly and efficiently.

Apart from an all-in-one solution, it’s also cost-effective and user-friendly. So if you’re new to SMS marketing services, it should be among your first options.

Besides, this SMS marketing software integrates with many platforms, from CRM solutions to email marketing software.

Key Features

  • Team collaboration functionality for clever task assignment
  • Multiple phone numbers for a single account
  • Easy to remember shortcodes
  • Inactive number removal from contact lists
  • Personalization and customer segmentation
  • Rollover of unused credits to next month

Pricing

SimpleTexting pricing starts at $25 monthly for 500 credits (text messages) and offers various tiered plans for all needs. There is also a customizable enterprise plan and a 14-day free trial option.

4. TextMagic

TextMagic sms marketing platform

Best for: SMBs

Pricing:  Starts at $0.04 per credit

Top features: Multi-language support and automation tools

TextMagic is a user-friendly bulk SMS solution for your business, with a straightforward interface.

Here are some of their top results today, as mentioned on their website: 9.5 million texts sent per month, 98.4% average delivery rate, and 100,000+ users since 2001.

With TextMagic, you can deliver bulk text messages to 200+ countries and complete large-scale marketing campaigns. Plus, it’s one of the less pricey SMS marketing platforms you could find, with a Pay-as-you-go system.

Key Features

  • Global coverage for approximately 1000 mobile networks in 200+ countries
  • Two-factor authentication for extra security
  • Sub-accounts for team members
  • Invalid phone number and carrier identification
  • Text message templates
  • Integrations through Zapier

Pricing

As mentioned earlier, TextMagic is not subscription-based. Instead, you buy credits that never expire. More specifically, each credit costs only $0.04. Moreover, you get a generous 30-day trial to test it out.

5. Salesmsg

Salesmsg SMS marketing service

Best for: SMBs in the US and Canada

Pricing:  Starts at $35 for 750 SMS

Best features: Contact segmentation and call forwarding

If your company operates in the US or Canada, then Salesmsg can also be valuable to you, especially if you are a small business owner.

Salesmsg is user-friendly, with only a few tabs on the user interface, enabling easy navigation. In short, it’s a scalable text message marketing software with lots of integrations to create automated workflows and save time.

Key Features

  • Multiple integrations and 1000+ through Zapier
  • Merging data solution for top-notch personalization
  • Canned responses in 1-click, also outside working hours
  • Calendar integrations to book appointments faster
  • Call forwarding for customers who prefer to talk to you instantly
  • List segmentation with the use of tags

Pricing

You can begin with a Pro paid plan that offers 750 SMS texts for $35 and continue with a Premium, with 7,500 text messages for $300. Moreover, this SMS marketing software lets you build a custom plan if you have more complex needs. There is a 14-day free trial option if you wish to try it.

6. Textedly

Textedly SMS marketing platform

Best for: All business types, including non-profits

Pricing: Starts at $24 for 1,200 SMS

Top features: Free inbound texts and customized auto-replies

Textedly is a web-based SMS marketing platform with lots of powerful features and tools for all types of businesses.

Its automation and scheduling features are flawless. It also has a built-in data collection feature that enables you to personalize your SMS campaigns and reach maximal outcomes. However, it doesn’t allow message forwarding compared with similar tools.

Last but not least, it has CTIA (Cellular Telecommunications Industry Association) and carrier compliance to ensure credibility and protection. And most importantly, you can manage all these tools effortlessly through its intuitive user interface.

Key Features

  • Data collection feature, e.g., Name, ZIP, Address, etc.
  • Text-to-join and SMS surveys
  • Inbound Multimedia Messaging for optimal interaction with customers
  • Comprehensive real-time analytics and reporting
  • Exclusive SMS marketing guides and tips
  • Integrations with Slack, Hubspot, Shopify, Google Sheets, etc.

Pricing

Textedly offers the most comprehensive array of pricing options that could fit all businesses. You can start with a free plan for 50 messages and continue at $24 for 1,200 SMS.

Find the plan that suits you best in simple steps, including a customized arrangement. And yes, a 14-day free trial is an option here, as well.

7. Trumpia

Trumpia texting software

Best for: All business types

Pricing:  Starts at $45 for 1,000 SMS

Top features: Smart targeting and lead scoring

Trumpia is another SMS marketing software that lots of businesses have chosen to drive revenue and traffic. In their client list, you can find Fortune 500s enterprises, too.

Trumpia is a multi-layered marketing tool that supports SMS solutions and email, MMS, and voice messaging campaigns. It allows you to systemize all those processes in a single platform.

Back to SMS marketing now, Trumpia provides all types of features a business needs to scale, from automated workflows to optimal personalization options, to name a few.

They have also put together an excellent customer service system with quick responses. However, it doesn’t offer a functioning mobile solution.

Key Features

  • Automated data capture to build highly segmented lists
  • Smart targeting and lead scoring for excellent personalization
  • Multi-faceted platform – SMS, MMS, email, etc. – for greater outreach
  • QR-codes and keywords for easy customer opt-in
  • Zapier and Salesforce integrations
  • Drip campaigns and automated pre-written texts for opt-ins or sign-ups

Pricing

Trumpia offers lots of pricing options divided into Core Plans and Advanced Plans with premium features. You can start with 1,000 messages for $45 (or $36 if billed annually).

Overall, there are many flexible plans to select from based on your needs and the features you want to obtain. Request a 14-day free trial and experiment with this tool.

8. Message Launch

Message Launch SMS marketing tool

Best for: SMBs

Pricing: Starts at $9.99 for 200 SMS

Top features: Text & email combination and two-way messaging

Message Launch is an easy-to-use and affordable choice for your SMS marketing activities. It also offers some email features to enrich your customer campaigns.

Message Launch has all the essential features an SMS marketing tool should have to create and analyze outstanding campaigns. Automated workflows, scheduling, and data capturing solutions can help you target your customers and create highly personalized experiences.

In contrast to other platforms in this list, Message Launch doesn’t offer many integrations with additional platforms. However, if you are looking for stand-alone SMS marketing software coupled with email, this is a clever and affordable choice for your business.

Key Features

  • Organized contacts and campaigns via mobile keywords
  • Click-through tracking and data capture
  • Automated actions, e.g., drip campaigns, auto-responders
  • Text-to-Vote and SMS surveys
  • Multi-channel reminders and follow-ups

Pricing

Here are the four significant paid plans Message Launch has: Mercury for $9.99 (=200 text credits), Venus for $19.99 (=500 text credits), Neptune for $49.99 (=1,500 text credits), and Jupiter (=5,000 text credits).

You can also request a customized pricing plan and a 14-day free trial.

9. Podium

Podium messaging platform

Best for: Locally focused businesses

Pricing: Contact sales for more

Top features: Payment collection and integrated inbox

And finally, we present Podium, which is not solely an SMS marketing platform but an all-in-one messaging platform for your business.

In brief, Podium collects all messages from customers from various channels. Be it text messages, social media (e.g., Facebook messenger), or emails, Podium enables you to capture customers’ interactions in one place. It also allows you to collect payments, request reviews, or customer feedback.

Therefore, it is an sophisticated choice for those who are not searching for an SMS tool but an intuitive platform to manage customer conversations conveniently.

Key features

  • Contact management and automated workflows
  • Billing and invoicing capabilities
  • Ready-made SMS templates
  • Live and video chat options
  • Effective internal communications through Teamchat
  • Website lead tracking

Pricing

To gain more insights on Podium’s pricing plans, contact their sales department. You can experiment with a free version for starters.

How To Choose The Best SMS Marketing Software For Your Business

How can you decide which SMS marketing software is the best for your business? Unfortunately, it’s rare to conclude overnight unless you have a good reference.

So here are some more steps to follow that could contribute to your decision-making.

Define your Business Goals

Before you purchase your new software, it’s important to mark down your marketing strategy first. Thus, you will choose which platform has the most suitable tools that satisfy your business needs.

Here are some questions to ask yourselves:

  • What kind of campaigns do I want to create for customers?
  • Which features do I need to meet my goals?
  • How much money do I want to spend on this tool?

When you have found the answers to these questions, you will be one step closer to choosing an appropriate platform. Once you have defined your SMS strategy, read each feature page carefully to spot each platform’s pros and cons.

Additionally, make sure to select a scalable program that comes up to your future expectations. Choose a platform with tiered pricing plans and offers based on current and upcoming needs, especially if you are new to the business.

Test for User Experience

To reap the benefits of your new platform, you should also ensure that it’s user-friendly, with easy navigation. You could either book a demo with the company’s sales team or request a free trial session to experiment with it.

If multiple team members are going to use the platform, make sure they are all on the same page and happy with the product. Besides, try out a tool that makes team collaboration easy, such as SimpleTexting or Podium.

Ensure Flawless Marketing Integrations

Most SMS software and marketing automation tools include an API connector, enabling you to interconnect different platforms to exchange information. For example, this process lets you sync your texting with your email marketing tool to access your contact lists and drive better segmentation. However, this might require additional resources as coding and technical knowledge are necessary.

As you have probably seen above, the vast majority of these SMS platforms offer multiple native integrations and help you sync different platforms faster. So if you are already using other marketing solutions, check which of the SMS tools provide integrations to save time and money.

Check Compliance and Credibility

As we have mentioned in the introduction, compliance is essential in SMS Marketing. Apart from adhering to each country’s telecommunications rules, to keep sending promotional text messages to customers, they should give you permission in the form of opt-in.

Avoid reaching out to customers who have opted out of your messaging lists, as this could hurt your credibility. As for opt-in submissions, search which software offers the more suitable options for you to collect opt-ins from your customers fast and efficiently.

Power Up Your Business With The Best SMS Marketing Software

We understand that there is a plethora of SMS marketing software available, which could be troublesome for many. However, if you write down your goals and strategy, it would be easier to spot the best tool for you team.

Read the feature pages carefully, crosscheck their reviews and get a free trial if there is an option. Thus, you will find the most scalable solution that will increase your conversion rates and business success!

For a better customer outreach, combine your SMS marketing platform with an email marketing tool like Moosend, and you will not regret it. Sign up to Moosend for free!

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