Announcing the Segment and Moosend Email Marketing Integration
Segment Integration Email Marketing is here.
Segment is a single platform that collects, stores, and routes your user data to hundreds of tools at the flick of a switch.
We take care of the messy analytics installation process for you, so you can spend more time using your data and less time tracking it down.
Every interaction made on your website is recorded on Segment.
For example, if someone views a product, Segment knows.
If someone views a specific page, Segment is automatically updated so.
When an order is completed, this information is transferred over to Segment.
Welcoming new potential (and speed)
Our team of developers has just released the integration for Segment. As of today, you can integrate your website or eCommerce store with your Moosend account and unlock a wealth of extra features like e-commerce automation, advanced segmentation, and personalization.
Here is what you can do once you get the Segment to Moosend integration installed:
Automation: Track and action on abandoned carts, send purchase completed notifications, action on coupon redemptions. Map any customer journey to a Moosend automation!
Advanced Segmentation: Find the customers who have purchased any or specific products or those who have been on your site more than X times. Want more? Combine e-commerce segmentation with a time interval to find those who have performed specific actions on your site in the last 10 days, and so much more. The sky is the limit.
Personalization: Include cart data inside the emails: upgrade everything from product recommendations to abandoned cart automations. Your email will never look generic again!
No coding required
What happens with SMEs which cannot afford a team of developers?
They use Segment.
Segment bridges the gap between a business and the different types of software, without developing requirements.
To save time in the processes and leverage the use of customer data, website owners should integrate their websites and apps with the software programs they use.
This requires developer work and can take a few days or a few week’s time, depending on the size of the team, the size of the project, and the requirements. Not with Segment.
Effortless and seamless integration is now a matter of minutes.
Simply sign in to Segment, find Moosend’s email marketing software integration and sync your website.
Through Segment, you will be able to use all the customer data available on your website logs.
And thanks to the Moosend x Segment integration, all customer data will flow in real-time over to your account.