Monthly Email Planner: March Edition [2025]

March is that weird in-between month: too late for winter promos, too early for full-on spring sales.

But don’t worry; your email strategy doesn’t have to feel stuck in limbo. With everything from the Oscars and Mardi Gras to Pi Day (because who doesn’t love an excuse to talk about pie?), there’s plenty to work with.

In our March email marketing planner, we break down the best email ideas for key holidays and events, share subject lines that get clicks, and give you templates to make your life easier.

March Email Planner Overview: What to Send

March offers plenty of opportunities to engage your audience, whether by celebrating achievements, rolling out Oscar-worthy deals, or embracing the first signs of spring.

Here are the key dates you need to keep in mind:

• 97th Academy Awards (Oscars): March 2 (Date varies)
• Mardi Gras: March 4 (Date varies)
• International Women’s Day: March 8
• Commonwealth Day: March 10 (Second Monday in March)
• Pi Day: March 14
• St. Patrick’s Day: March 17
• Spring Equinox: March 20
• World Poetry Day: March 21
• World Water Day: March 22

Now, let’s see how to craft effective messages for each event.

1. Academy Awards (Oscars)

Lights, camera, action!

The Academy Awards, taking place on March 2 in 2025, aren’t just a night for Hollywood’s biggest stars but a golden opportunity for brands to create engaging (and exclusive) campaigns.

Whether your audience is celebrating film, fashion, or the thrill of competition, Oscars night is perfect for creative email marketing, including tips, promotions, and more.

Email campaign: Curate themed content, exclusive offers, or interactive campaigns. Highlight best-selling products as “award winners,” create red carpet-style gift guides, or engage subscribers with prediction polls and sweepstakes. If your brand is in entertainment, beauty, fashion, or lifestyle, this is your moment to shine.

When to send: To build anticipation, start the promotions a few days before the event, followed by a reminder the day before. A post-event follow-up will also capitalize on trending moments, from best-dressed recaps to surprise wins.

Subject lines: Make your emails stand out with attention-grabbing subject lines. For extra flair, remember to add an emoji.

• And the award goes to… your next favorite product
• Your VIP pass to Oscar-worthy deals
• Roll out the red carpet for these exclusive picks

Email copy: Use engaging, film-related language to match the occasion. For interactive campaigns, invite subscribers to vote for their favorite nominees or guess the winners.

Visuals: Use sleek, cinematic designs with gold accents, spotlight effects, or bold typography reminiscent of movie posters. Red carpet imagery, award statuettes, and film reels will also do the trick.

CTAs: Encourage action with compelling calls to action, such as “Shop the Winners,” “Cast Your Vote,” and “Get Your Exclusive VIP Deal.”

Example: GUCCI

Gucci’s March email marketing campaign embraces the glamour of the Academy Awards by showing custom designs worn by celebrities on the red carpet.

It features well-known figures like Mark Ronson and Lily Gladstone, creating a connection between Hollywood prestige and Gucci’s craftsmanship.

The editorial design also uses bold imagery, minimal text, and a focus on red-carpet moments. A secondary feature, Threads of Heritage, brings attention to Gucci’s collaboration with Indigenous designer Joe Big Mountain, adding a meaningful cultural element to the campaign.

Overall, this email successfully balances aspiration, storytelling, and social proof. It invites subscribers to explore Oscars-inspired fashion while subtly showcasing Gucci’s brand values.

Subject line: A Night at the Oscars

Further reading: See how you can elevate your campaigns in our dedicated fashion brand email marketing guide.

2. Mardi Gras

Mardi Gras, also known as Fat Tuesday, is the last day of feasting before Lent. It brings parades, masquerades, and lively festivities to cities around the world, most famously New Orleans.

The holiday presents a fun opportunity for brands to engage audiences with bold, colorful campaigns. This year, Mardi Gras falls on March 4, but keep in mind that it changes every year based on Easter.

In 2026, it will be on February 17, and in 2027, it will land on February 9.

Email campaign: Run a themed sale, offering limited-edition products or hosting a giveaway. Restaurants and bakeries can highlight traditional treats like king cakes and beignets, while fashion and beauty brands can promote bold looks inspired by the holiday’s signature colors—purple, green, and gold.

When to send: Start teasing your campaign a week in advance with early promotions or countdowns to prepare your audience for the occasion. Sending a reminder email the day before can also create urgency.

Subject lines:

• Ends Soon! Shop MARDI GRAS bundles 🤳📱 (Motorola)
• Mardi Gras Sale ✨ UP TO $800 OFF! (Motorola)
• Meals for Mardi Gras 🎉 (Home Chef)

Email copy: Your tone should be upbeat and festive, tying into the themes of celebration and indulgence. Use emojis, such as party poppers, to stand out in the inbox.

Visuals: Bright, bold colors and dynamic imagery will reflect the festive nature of Mardi Gras. Think masquerade masks, beads, jazz musicians, and confetti-filled streets. Animated elements or interactive features can add an extra layer of excitement.

CTAs:

• Shop the Celebration
• Get Your Mardi Gras Look
• Indulge Before It’s Gone

Example: Home Chef

Home Chef’s Mardi Gras embraces the holiday spirit with bold colors, playful copy, and a strong promotional hook.

The headline “A Home-Cooked Parade” links the celebration to their kits, while the “16-Free Meals” offer is the focal point of the email.

Design-wise, this March email marketing campaign incorporates Mardi Gras elements like beads and masks while the messaging is lighthearted. Phrases like “beads not included” add a bit of charm.

Lastly, the clear CTA drives action, while a secondary link encourages menu exploration.

Subject line: 👋 Say hello to Mardi Gras – have you picked out the baby in the cake?

3. International Women’s Day

On March 8, the world celebrates International Women’s Day. Brands can build relationships and demonstrate their commitment to gender equity through education, recognition, and action.

Thoughtful campaigns can highlight women-led initiatives, support female entrepreneurs, or contribute to causes that drive real change.

Email campaign: Showcase women-led brands, share powerful stories, or launch an initiative supporting gender equality. Consider donating a portion of sales to a women-focused organization. You can also offer exclusive content featuring female voices or curate special collections inspired by famous women, such as Frida Kahlo or Rosa Parks.

When to send: To build awareness, start promoting your campaign in the first week of March. A follow-up on March 8 should emphasize action, such as supporting women-owned businesses, attending an event, or joining a conversation.

Subject lines: Create thoughtful International Women’s Day subject lines to communicate the value of your message. Adding flower emojis will also make them more visually pleasing.

• Celebrate International Women’s Day with us (Caudalie)
• International Women’s Day Giveaway (The Citizenry)
• 🌺 Happy International Women’s Day! (H&M)

Email copy: Your messaging should be inspiring, inclusive, and action-driven. Rather than making this day about discounts, focus on impact and empowerment. For example, you can use copy like the following: “This International Women’s Day, we celebrate their achievements, honor their resilience, and commit to creating a future of equality. Join us in sharing their stories and making a difference.”

Visuals: Use strong, empowering images featuring women from diverse backgrounds. Choose bold, modern designs that align with the themes of strength and unity. A minimal yet striking color palette—such as purple (a symbolic color of IWD), gold, or white—can make your message stand out more.

CTAs: Call-to-action copy like “Support Women-Owned Brands,” “Join the Movement,” and “Celebrate With Us” are perfect to drive action.

Example: SoYoung

SoYoung’s March email marketing campaign blends storytelling and empowerment with a personal touch.

It encourages community support and engagement by featuring the founder’s journey, female-founded brands, and inspiring quotes.

The warm, earthy design reinforces inclusivity, while multiple CTAs invite readers to explore and connect. This campaign effectively merges purpose with brand identity, making it meaningful and engaging.

Subject line: Happy International Women’s Day 🤍

Further reading: Take a look at some more International Women’s Day email examples to get inspired.

4. Commonwealth Day

Another great addition to your March email marketing planner is Commonwealth Day. Observed on the second Monday in March, this day recognizes the cultural diversity and shared history of 56 countries in Africa, Asia, the Caribbean and Americas, the Pacific, and Europe.

This observance highlights themes of global progress, sustainability, and international cooperation, encouraging conversations about unity and development.

Businesses can use this day to achieve global engagement by spotlighting cross-cultural connections, supporting global initiatives, or featuring products and stories from Commonwealth countries.

This year, it falls on March 10, 2025, and in 2026, it will be on March 9.

Email campaign: Share inspiring stories from Commonwealth nations, spotlight businesses from member countries, or promote products that celebrate cultural diversity. If your brand has a global reach, consider showcasing how your business contributes to positive change in these communities.

When to send: Send an educational or awareness-building email on March 10.

Subject lines:

• Celebrating Unity Across 56 Nations
• Commonwealth Day: Honoring Heritage & Progress
• Global Connections, Shared Values

Email copy: Your messaging should be informative and inclusive, focusing on the Commonwealth’s values of collaboration, sustainability, and cultural appreciation. Also, make sure your email copy is respectful and culturally appropriate.

Visuals: Use imagery that shows cultural diversity, such as landscapes, people, and symbols from Commonwealth nations. A clean, modern design with blue and gold tones can align with the themes of unity and tradition.

CTAs:

• Explore Commonwealth Stories
• Support Global Initiatives
• Learn More About This Day

Template: Cultural awareness

This newsletter template can work well for your Commonwealth email marketing campaign.

The bold headline will allow you to convey the theme, while the structured content keeps the message concise and impactful. The CTA is direct and motivating, making it easy for readers to engage.

To customize this for Commonwealth Day, add ways to support Commonwealth nations, highlight stories from different cultures, and use a CTA like “Discover Commonwealth Voices” to encourage engagement.

Register to try it

5. Pi Day

It’s the one day of the year when math lovers and pie lovers unite—because who doesn’t love an excuse to celebrate circles and desserts at the same time?

Pi Day, observed on March 14 (3.14), honors the mathematical constant π (pi). Over the years, it has also become a fun, lighthearted holiday filled with number jokes, geeky celebrations, and, of course, plenty of pie.

That’s why Pi Day is the perfect addition to your March email marketing planner to engage customers with creative campaigns. Whether you sell food, education products, or anything even loosely related to circles, this day is all about having fun with numbers, deals, and delicious treats.

Email campaign: Set up creative promotions to capitalize on the quirky, math-meets-dessert appeal. Offer $3.14 discounts or “slice” prices on select products or feature circular-themed items. Bakeries, pizzerias, and food brands can highlight special pies or pizza deals, while other businesses can run contests, giveaways, or math-inspired challenges.

When to send: Launch your promotions on March 14 with a playful subject line.

Subject lines: Use fun and engaging subject lines to draw attention to your campaigns. To make them stand out, you can also use the pie emoji.

• Pi Day Has Arrived (Solo Stove)
• Sweeten Pi(e) Day with luscious Lipsticks (MAC Cosmetics)
• Celebrate Pi Day with Sweet Deals! (Lenovo)

Email copy: Pi Day is about having fun, so don’t be afraid to be a little nerdy. For example, “What’s round, delicious, and scientifically proven to make people happy? If you guessed pie, you’re correct (but also, π!).

Visuals: Use playful graphics featuring pies, pizza, circles, and mathematical elements. A minimal yet colorful email design with numbers, equations, or pie charts (pun intended) can make the theme pop.

CTAs: You can create clever calls-to-action, such as “Claim Your $3.14 Deal,” “Get a Slice of the Savings,” or “Join the Pi Day Fun.”

Example: Jeni’s Ice Creams

Jeni’s Ice Creams uses Pi Day creatively by tying the mathematical celebration to pie-inspired flavors, making their promotion feel relevant and fun.

The playful headline—”Celebrate π Day with pie in ice cream!”—immediately connects the brand to the holiday while maintaining a lighthearted tone. The visual emphasis on limited-edition flavors and a well-placed “Shop Now” CTA encourage impulse purchases.

Lastly, the bright, engaging design and conversational copy make the campaign feel natural rather than forced.

Subject line: Happy (Strawberry Pretzel) Pi Day!

6. St. Patrick’s Day

Grab your green, dust off your lucky charms, and prepare for a fun holiday.

St. Patrick’s Day, celebrated every year on March 17, is all about Irish pride, good luck, and, of course, plenty of shamrocks and shenanigans. The holiday is associated with parades, traditional foods, or an excuse to enjoy a pint.

St. Patrick’s Day is a golden (or should we say pot of gold?) opportunity to run themed promotions regardless of your brand.

Email campaign: Offer limited-time “lucky” discounts, surprise giveaways, or exclusive, green-themed collections. Food and beverage brands can feature drinks and recipes, while fashion and lifestyle brands can highlight green-inspired products. You can also create a “Find the Pot of Gold” promotion with hidden deals or mystery discounts.

When to send: You can start your campaign a few days before March 17 to help your customers get ready for the holiday. Then, send your main email on St. Patrick’s Day with holiday wishes and a flash sale.

Subject lines: Keep the tone playful and festive using lucky language and Irish-themed emojis, such as clovers and rainbows.

• A shamrockin’ sale ☘️ Don’t miss our St. Patrick’s Day deals (Home Chef)
• Forge Your Own Fortune This St. Patrick’s Day (Razer)
• LUCKY YOU 🍀 St. Patrick’s Day Sale! (Body Bliss)

Email copy: Use witty wordplay and references to luck, gold, and shamrocks to encourage action. For example: “It’s time to shamrock and roll! Celebrate St. Patrick’s Day with [exclusive deals, festive picks, or themed collections]—but hurry, this luck won’t last forever!”

Visuals: Take advantage of bold green and gold accents. Playful animations, festive fonts, and lucky-themed icons can make the design pop.

CTAs:

• Find Your Pot of Gold
• Get Lucky & Save
• Shop the Green Collection

Example: Happy Socks

Happy Socks’ March email marketing campaign for St. Patrick’s Day fully embraces the holiday’s festive theme with a bold green color palette that immediately captures attention.

The copy leans into St. Patrick’s Day traditions, referencing luck, clovers, and gold while smoothly tying them into their product line. The campaign also maintains an engaging and quirky tone, making the promotion fun to engage with.

The only drawback here is the dark email font on a deep green background, which could have been improved with a lighter color for better readability.

Subject line: Prints for St. Patrick’s Day 🍀

7. Spring Equinox

The Spring Equinox marks not only the start of a new season but also a shift in mindset. With longer days and renewed energy, customers are ready to refresh their routines, from organizing their spaces to updating their wardrobes or prioritizing wellness.

This shift creates the perfect opportunity to boost engagement through spring-inspired campaigns promoting seasonal must-haves, wellness tips, or sustainability initiatives.

March 20 is the moment to start fresh, so let’s see how to help your audience do the same.

Email campaign: Promote spring collections, wellness products, decluttering guides, or sustainability efforts. Brands in beauty, home decor, and lifestyle can focus on seasonal refreshes, while wellness brands can highlight rejuvenation and self-care. Consider an interactive campaign, such as a “Spring Reset” challenge or a product quiz that helps customers embrace the new season.

When to send: Deliver a beautiful campaign on March 20 to mark the beginning of your spring-themed promotions. You can then create a series of emails to target customers throughout spring.

Subject lines:

• Spring Forward with 23% OFF EVERYTHING! Today Only (FILA)
• Spring Has Almost Sprung! 🐇 (Rogue + Wolf)
• Flower Arranging & Yoga 💐 (FRAME)

Email copy: Use energetic copy and spring-related language to evoke feelings of renewal and excitement. Add words like fresh, bloom, awaken, brighten, flourish, renew, refresh, and thrive to capture the essence of the season.

Visuals: Soft, natural colors like greens, pastels, and earth tones can create a fresh and calming look. Include images of blooming flowers, sunlight, and nature. A clean, minimal design will also enhance the feeling of “spring cleaning.”

CTAs:

• Refresh Your Routine
• Spring into Action
• Embrace the New Season

Template: Spring into action

This responsive March email marketing template is perfect for capturing the essence of spring (and Easter if you plan your email campaigns early).

The earthy tones, soft greens, and natural elements reflect the transition into spring, creating a clean and calming aesthetic. The layout focuses on seasonal trends while maintaining a light, inviting feel.

Add your spring must-haves, from wardrobe updates and home refresh ideas to wellness essentials, to make this template work for a Spring Equinox campaign. Also, keep the CTA action-oriented, guiding customers to “Refresh Your Season” or “Start Spring Fresh.”

Try it

8. World Poetry Day

Words have the power to inspire, move, and connect us, and World Poetry Day, on March 21, celebrates that magic.

Established by UNESCO, this day honors poetry’s role in cultural expression, storytelling, and preserving the beauty of language. From the classics to modern verses, poetry can evoke emotions, challenge perspectives, and bring people together.

While you may think World Poetry Day isn’t a priority for your brand, it’s a unique way to connect with your audience and promote your products.

Email campaign: Celebrate by collaborating with poets, creating exclusive poetry-inspired products (think Edgar Allan Poe-themed collections), or hosting special events. Engage your audience with poetry readings, interviews with writers, or user-generated poetry challenges.

When to send: Since World Poetry Day is mostly about appreciation and reflection, send your email on March 21 to maximize engagement.

Subject lines:

• Exclusive [Brand Name] x [Poet/Author] Collection Unveiled!
• Poetry That Inspires—Join the Celebration
• A Verse for You on World Poetry Day

Email copy: World Poetry Day is about emotion and creativity, so your email should feel immersive and inviting. If you want to add a sales pitch, ensure it’s organic.

Visuals: Choose an elegant, minimalist design with handwritten or typewriter-style fonts. Use soft, warm tones or deep, rich hues. You can also add pages from a book, a typewriter, abstract visuals, or animated text that mimics the flow of a poem.

CTAs:

• Discover Timeless Poetry
• Share Your Favorite Verse
• Celebrate the Art of Words

Example: MATEO

MATEO takes a unique and compelling approach to World Poetry Day by featuring poet Amanda Gorman.

Their March email marketing campaign has a clean design that keeps the focus on the artist, making the message feel personal and culturally relevant.

By showcasing the poet wearing the jewelry, the brand creates a story-driven connection between literature and style. Lastly, the 20% discount is perfect for encouraging customers to click on the CTA.

Subject line: Poet Amanda Gorman wears our Pearl Dot Hoops

9. World Water Day

Water is essential to life, yet billions of people worldwide lack access to clean and safe water.

World Water Day is a global initiative to raise awareness about water conservation, sustainability, and the importance of protecting this vital resource.

Celebrated annually on March 22, this is the ideal time to engage your audience and drive meaningful impact.

Email campaign: Feature a campaign that showcases how your brand supports water conservation—whether through sustainable packaging, water-efficient production methods, or nonprofit collaborations. Consider launching a limited-edition product where proceeds go toward clean water projects or offer discounts on sustainable collections.

When to send: Schedule your campaign for March 22. You can also schedule your emails throughout the day to promote your products and educate your audience.

Subject lines:

• In Honor of World Water Day! (The Blonde Abroad)
• Take $20 off and pay it forward for World Water Day 💧 (LARQ)
• In honor of World Water Day💧 (Levi’s)

Email copy: Make your message clear, impactful, and solution-focused, showing customers how they can contribute to water conservation. Inspire action by highlighting small, meaningful steps they can take and how your brand is making a difference.

Visuals: Add (background) images featuring water, oceans, or nature to evoke a sense of responsibility and connection. A blue and earthy color palette is perfect for the theme.

CTAs:

• Shop Sustainable
• Support Clean Water Efforts
• Join the Movement

Example: GUESS

GUESS’ March email marketing campaign for World Water Day connects sustainability with fashion by highlighting water-saving techniques in denim production.

The clean design and action-driven copy show the brand’s commitment to reducing water waste and promoting more eco-friendly solutions.

The co-founder’s quote in the header, “Eco is the smart choice,” is an excellent way to show they are serious about this important issue.

Subject line: It’s World Water Day

Spring Email Marketing Checklist for Better Engagement

Spring is all about new beginnings, making it the perfect time to refresh your email marketing strategy.

After planning your campaigns, take a moment to spring-clean your email list, fine-tune engagement strategies, and prepare for seasonal sales.

How? Follow our checklist below to clean up, refresh, and optimize your email marketing.

1. Refresh your email list

Keeping your list healthy improves email deliverability and ensures emails reach the right people.

• Remove inactive subscribers who haven’t engaged in months to boost performance.
• Run a re-engagement campaign with a special offer or survey before saying goodbye.
• Check for duplicate or invalid emails to keep your list accurate and efficient.

2. Update your design & messaging

New, spring-themed designs will make your campaigns more engaging and relevant to your audience.

• Incorporate spring colors like soft pastels or nature-inspired tones for a fresh look.
• Update visuals and layouts to feel lighter, brighter, and more inviting.
• Align messaging with the season by focusing on renewal, wellness, and sustainability.

3. Plan your spring promotions

Spring-themed campaigns are perfect for celebrating the new season and driving sales.

• Build campaigns around key seasonal moments, such as the Spring Equinox and World Water Day.
• Highlight seasonal must-haves, such as clothes and home decorations, provide organization and cleaning tips, and announce new collaborations.
• Create a “Spring Refresh” sale to encourage customers to update their routines.
• Offer limited-time bundles featuring spring-ready products to boost urgency and conversions.
• Launch a sustainability-focused promo by showcasing eco-friendly collections or donation-based campaigns.

4. Optimize for engagement

Make your emails more engaging and interactive by following a few quick steps:

• Test subject lines that capture the season’s energy.
• Use interactive elements like quizzes, surveys, or GIFs to encourage engagement.
• Incorporate countdown timers for spring sales or limited-time offers.
• Encourage user-generated content by asking subscribers to share their spring refresh stories or photos.

5. Personalize & segment

A one-size-fits-all approach will not work. Customers expect emails that feel relevant to them. Spring is a great time to refine your targeting and deliver tailored content that resonates.

• Segment your list based on shopping behavior, interests, or past purchases.
• Personalize offers by suggesting products that align with customers’ seasonal needs.
• Send targeted recommendations based on browsing history or abandoned carts.
• Celebrate milestones like birthdays or anniversaries with exclusive spring-themed perks.

March Email Marketing Templates

To help you save time and stay inspired, here are some more ready-to-use templates you can customize for your brand.

Whether launching a spring sale, celebrating a holiday, or refreshing your messaging, these templates will help you create impactful emails easily.

1. Spring elegance

This elegant template is perfect for spring sales, floral promotions, and seasonal events.

The clean layout and pastel colors make it ideal for Commonwealth Day, the Spring Equinox, or International Women’s Day.

You can customize it by swapping images for seasonal collections, updating product descriptions, and adjusting CTAs to fit your campaign.

Sign up to try it

2. Spring party mood

This bright and playful template is great for food and beverage brands, spring events, and seasonal promotions. The warm colors and fun imagery make it perfect for Mardi Gras, Pi Day, or any spring-themed campaign.

Customize it by featuring limited-time flavors, pairing products for a themed promotion, or encouraging customers to visit in-store.

Swap out the images to match your offerings, tweak the CTA for your goal, and use engaging copy to bring energy to your campaign. It is ideal for restaurants, cafes, and brands launching seasonal specials.

Customize it

3. Seasonal lifestyle & sustainability

This ocean-inspired template is great for brands promoting sustainability, seasonal refresh, or outdoor products.

The colors and visual placement make it perfect for World Water Day and Spring Equinox campaigns.

Customize this March email marketing template by changing the hero image, updating the CTA, and featuring eco-friendly or seasonal products. You can also add a short message about your brand’s sustainability efforts.

This template works well for mindful shopping, spring promotions, and eco-conscious campaigns.

Try it

Spring into Action with March Email Marketing

From Oscars glam to Pi Day quirks, March will offer you numerous opportunities to engage your audience and boost your conversions.

Now, you can start planning by following our campaign tips, refreshing your strategy, and spring-cleaning your email list.

And while this will set the foundation, execution is what turns ideas into impact. With the right tools, you can fine-tune timing, personalize content, and optimize performance, ensuring your emails don’t just land in inboxes but inspire action.

If you’re looking for a simple way to bring your spring campaigns to life, sign up for a free Moosend account. Explore the intuitive editor, customize ready-made templates, and see how effortless it can be to create impactful emails that drive results this season.