8 More Affordable Keap Alternatives for 2025

Keap has been a popular go-to CRM and automation platform for many small and medium sized businesses. However, the platform isn’t the best fit for every business due to its steep price tag and inherent complexity.

The recent acquisition by Thryv has also left many users questioning its future and starting to rethink their options. The good news is that there are plenty of alternatives offering similar or even better features at a lower cost.

Whether you need email marketing automation, lead management, or an intuitive platform tailored for small businesses, we’ve rounded up the best Keap alternatives that won’t break the bank.

Disclaimer: The information below is accurate as of March 2025.

What is Keap/Infusionsoft?

Keap (formerly known as Infusionsoft) is a CRM platform specializing in automating your marketing, sales, and operations. The software is designed primarily for small businesses, aiming to help them manage their contacts, automate follow-ups, and streamline sales and marketing workflows.

Why You Should Consider a Keap Competitor

Despite its popularity, Keap has certain limitations that you need to consider. Here are the most common pain points that Keap users experience:

• Expensive pricing: Keap used to have pricing plans that catered to different user needs. Now, there is a single, unified plan with a high price tag that many small businesses will find hard to bear.
• Complexity: The platform’s comprehensive feature set can be overwhelming for very small businesses, making it less suitable for those seeking straightforward solutions. It also has a steep learning curve to get the most out of its features.
• Bugs in payment features: Mishaps with recurring payments and repeat charges have led Keap to losesome of their clients.
• Glitches in the platform: Often the platform feels very slow, search doesn’t yield accurate results, and customer support takes quite some time to resolve issues.

Best Keap Alternatives by Use Case

• HubSpot – Best all-in-one AI-powered platform
• Pipedrive – Best for lead and deal management
• Moosend – Best for advanced email automation
• ActiveCampaign – Best for powerful marketing automation
• Brevo – Best for multi-channel marketing
• Zoho CRM – Best for simple CRM functionality
• Freshsales – Best AI-powered CRM solution
• Mailchimp – Best for businesses relying heavily on email marketing

1. HubSpot

Pricing: Starts at $20/month, free version

HubSpot is among the top alternatives to Keap, offering a robust platform to streamline your marketing, sales, and customer service. Unlike Keap, HubSpot has a free plan that’s ideal for startups and small businesses looking to get started.

With HubSpot, you can create email newsletters with drag-and-drop functionality, build landing pages or websites, and generate leads through popups and forms. The platform is also known for its powerful marketing automation capabilities allowing you to automate your lead nurturing, customer segmentation, and deal pipeline.

To optimize your digital marketing strategy, HubSpot equips you with in-depth, real-time analytics. Compared to Keap, they are more informative, making it easier to identify what you can improve.

HubSpot can be a great fit for larger businesses too, since it has a wide range of integrations and scales alongside your business. However, its advanced automation and premium features are locked behind more expensive plans. So, be sure to check which features are included in each plan before committing, or it could get seriously expensive.

HubSpot Features

• Advanced marketing automation
• Lead scoring and lead nurturing tools
• AI tools for content generation
• Meeting scheduling
• Payment management
• Live chat and chatbots to streamline customer relationships and customer interactions

Pros

• More intuitive and user-friendly interface than Keap
• Free HubSpot CRM with essential contact management and email marketing tools

Cons

• Higher cost for its advanced functionality
• Expensive onboarding fees

Pricing

HubSpot has a free plan including the CRM solution and email marketing tools. For automation features, paid plans start at $20/month. For more advanced features, prices start at $890/month (Professional plan) and $3,600/month (Enterprise plan).

2. Pipedrive

Pricing: Starts at $24/month, 14-day trial

Pipedrive is a CRM built by salespeople for salespeople, making it one of the best Keap alternatives for businesses focused on lead and deal management. While Keap combines CRM and marketing automation, Pipedrive prioritizes sales pipeline visibility, helping teams track deals and automate follow-ups to improve conversion rates.

Unlike Keap, which offers all features in one package, Pipedrive offers a lower starting price and lets users add features like lead capture or visitor tracking separately. Regarding its AI tools, they provide suggestions about the best sales opportunities, analyze sales performance, and automate the next steps. With Keap, you don’t get the deep sales insights that Pipedrive offers.

If you are in a sales-driven business and need a simple CRM, then Pipedrive’s drag-and-drop visual sales pipeline will make tracking deals through every stage effortless.

Pipedrive Features

• Customizable sales pipelines with drag-and-drop functionality
• Sales automation and forecasting
• Document management
• Task automation and reminders
• Built-in telephony feature

Pros

• Affordable pricing packages
• AI-powered sales assistant and emailing tools

Cons

• Fewer marketing automation features compared to Keap
• Not ideal if you need complex or advanced functionality (better suited for small businesses)

Pricing

Like Keap, Pipedrive doesn’t have a free plan, but it offers a 14-day trial. For essential tools without automation, pricing starts at $24/month. For more advanced functionality, plans start at $49/month reaching up to $129/month for the Enterprise plan.

3. Moosend

Pricing: Starts at $9/month, 30-day free trial (Sign up here)

Moosend is a powerful email marketing and automation platform with an intuitive user interface and minimal learning curve. This Keap alternative is a great choice for businesses looking for advanced email automation and effortless list management without complexity.

With Moosend, you can create signup forms and landing pages to grow your audience. You can set up rules and actions that automatically tag subscribers and make segmentation easier and more effective. Moosend’s visual automation lets you create sophisticated workflows to follow-up, nurture, and finally convert leads. There is also a wide range of pre-built recipes to kickstart your strategy.

The platform includes AI functionality that assists with content generation, whether you need ideas for your subject lines or email copy for your campaigns. Depending on your plan, the Audience Discovery feature automatically creates smart segments based on funnel stage, purchase probability, and revenue potential. This can help you save time and improve your targeting.

Moosend has real-time analytics and custom reports, so you can optimize your efforts with actionable insights. Finally, the platform’s responsive customer support team provides crucial help in case problems arise, whether simple or more complex.

Moosend Features

• Professional email templates for various purposes
• Advanced marketing automation with a vast range of triggers
• Powerful segmentation options (and smart segments)
• Custom reporting and analytics
• Integrations with CRM, eCommerce platforms, etc.

Pros

• Powerful and easy-to-implement email automation
• Extensive library of email newsletter templates
• Affordable pricing that scales with your business

Cons

• Not ideal if you want sales automation
• Not a dedicated CRM solution

Pricing

Moosend’s paid plans start at $9/month and include unlimited emails, advanced automation, landing pages and forms, custom reports, and access to the SMTP server. The Moosend+ plan allows you to select the enterprise-level features you need and add them to your plan.

If you want to try the tool, you can sign up for a free account and see why it’s a great alternative to Keap.

4. ActiveCampaign

Pricing: Starts at $19/month, 14-day trial

ActiveCampaign is a marketing automation platform offering industry-leading automation and customer journey mapping. This Keap competitor can help businesses of all sizes streamline customer interactions, increase conversions, and scale their marketing efforts.

If your business prioritizes lead nurturing, personalized marketing, and data-driven decision-making, ActiveCampaign is a better fit than Keap, offering stronger segmentation, A/B testing, and multi-channel automation. With its pre-built automations, businesses can automate workflows across multiple channels, from email and SMS to social media.

ActiveCampaign has both a marketing CRM and sales CRM depending on your needs. The sales CRM can be purchased as an add-on, helping you with AI lead scoring and 1:1 automated emails. The main downside with ActiveCampaign is that its extensive advanced functionality is pricey. Nevertheless, it’s a platform that can cover the needs of both marketing and sales teams.

ActiveCampaign Features

• Advanced multi-channel automation
• Lead tracking and scoring
• Pipeline management (monitor deals, track interactions, nurture leads)
• Powerful A/B testing options
• Integrations with 900+ tools (e.g., Salesforce, Slack, Zapier, Google Analytics)

Pros

• High email deliverability rate
• Vast array of pre-built automation sequences

Cons

• Lacks substantial project management features
• Entry-level plans lack integrations
• Higher-tier plans can get very expensive

Pricing

ActiveCampaign offers a 14-day trial of the platform. Paid plans start at $19/month (monthly billing) for core features and 1,000 contacts. As for the sales CRM and pipeline management tools, they can be purchased as add-ons on top of your plan.

5. Brevo

Pricing: Starts at $9/month, free plan

Brevo is an all-in-one CRM suite with multi-channel marketing tools. It comes with a limited free plan that’s great to test the platform’s functionality. With Brevo, you can manage customer engagement throughout the entire customer journey, from lead generation to transactional emails.

Overall, the platform is straightforward and easy to set up. The drag-and-drop email builder has ample functionality, while the visual automation builder feels easy to use. There is a wide range of triggers and actions, catering to both simple and more complex needs.

Regarding segmentation, Brevo can automatically segment contacts based on behavior, interactions, or interests. This helps you deliver content that resonates with subscribers and have higher chances of successful conversions.

In terms of CRM functionality, you can personalize your deal pipelines to reflect your sales cycle based on preferred deal stages. Finally, you get a great landing page builder, Facebook ads, and signup forms.

Brevo Features

• Lead management
• Sales pipelines
• Transactional emails and SMS marketing
• Live chat and chatbot
• Cloud-based phone system

Pros

• Free CRM software to get started
• Multi-channel automation
• SMS & WhatsApp campaigns

Cons

• Reporting and analytics could be richer
• Additional $12/month to remove Brevo branding
• Email deliverability isn’t great

Pricing

Brevo has a free plan allowing you to use the CRM and send 300 emails/day. Paid plans start at $9/month for 500 contacts and 5,000 emails, while for marketing automation you need at least the Business plan at $18/month. For enterprise email marketing needs, there is custom pricing.

6. Zoho CRM

Pricing: Starts at $20/month, free plan

Zoho CRM is another great option if you’re looking for CRM software with flexible pricing and a user-friendly interface. With Zoho, you can capture new leads for your sales funnel and score them. Then, you can easily set up automated lead nurturing emails and track progress at every stage of the customer journey.

The platform has drag-and-drop functionality, so sales reps don’t need to redesign the same emails each time. It also comes with analytics that inform users with actionable insights for improvement.

Another great feature of the tool is its AI-powered assistant which gathers useful customer data like open rates and website visits, and suggests the best time to contact these leads. Unfortunately, you can’t send bulk email campaigns like with other Keap alternatives (e.g., HubSpot and Moosend). You need to integrate with Zoho Campaigns if you want a workaround.

Zoho CRM’s plans remain affordable even as you unlock more advanced features, making the platform great for small businesses. The free plan is also ideal if you want to test the platform before going paid.

Zoho CRM Features

• Customizable sales pipelines
• Auto-responders
• AI-powered sales assistant
• Multi-channel communication (email, social media, phone)
• Powerful reporting and analytics tools

Pros

• Intuitive and responsive UI
• Easy integration with the Zoho suite
• Wide range of integrations

Cons

• Limited custom fields
• Some users find customization options limited

Pricing

Zoho CRM has a free version for up to three users, with basic lead management and workflow automation. To unlock more advanced features, paid pricing starts at $20/user/month.

7. Freshsales

Pricing: Starts at $11/month, free plan

Freshsales, developed by Freshworks, is an AI-powered CRM solution designed to help businesses streamline their sales processes and boost conversions. While Keap offers a blend of CRM and marketing automation, Freshsales focuses on providing a robust sales-centric platform with advanced automation and AI capabilities, making it a compelling alternative for sales-driven organizations.

The platform has a user-friendly interface and customizable workflows that can adapt to various sales processes. With the help of Freddy AI, you can run smart sales campaigns to generate more leads, then capture, qualify, route, and track them.

Compared to Keap, Freshsales offers a more affordable entry point with pricing plans starting at $9/user/month. It also provides a free plan which includes essential features like contact management, built-in phone, and email capabilities.

All in all, Freshsales is a great alternative to Keap if you need a platform with robust AI functionality to sell smarter and close deals faster.

Freshsales Features

• AI-powered lead scoring
• Visual sales pipeline
• Multichannel communication (email, phone, chat, and SMS within the CRM)
• Workflow automation
• Customizable reports and dashboards

Pros

• Affordable entry-level pricing
• Robust AI functionality for lead scoring and sales forecasting

Cons

• AI isn’t included in the entry-level plan
• Fewer marketing automation capabilities than Keap

Pricing

This Keap alternative has a free plan for small teams of up to 3 users. Paid plans start at $11/user/month, ideal for startups and SMBs seeking efficient pipeline management.

8. Mailchimp

Pricing: Starts at $20/month, free plan

Mailchimp is a well-known email marketing platform that lets you create beautiful campaigns, automate your follow-ups, and manage your audience with ease. It has a great drag-and-drop builder and useful tool to insert your branding on your emails.

What’s great about Mailchimp is the Customer Journey Builder. It lets you create sophisticated workflows, from welcome campaigns to lead nurturing and personalized re-engagement campaigns. You can also target visitors based on their behavior on your website.

Its marketing CRM makes contact management easy with ready-made segments, while you also get an audience dashboard to understand patterns in your data. The platform incorporates a website builder, signup forms, and landing pages to convert your audience.

Finally, Mailchimp has an extensive integration library, making it a strong alternative to Keap, especially for those seeking flexibility in their marketing strategies.

Mailchimp Features

• Drag-and-drop email builder
• Multi-step automated workflows
• Audience segmentation and behavioral targeting
• Large list of integrations
• Detailed reporting and analytics

Pros

• User-friendly interface
• Multivariate A/B testing

Cons

• Limited CRM features (focus is on marketing automation)
• Template designs are basic

Pricing

Mailchimp offers a limited free plan, allowing 1,000 emails/month and 500 contacts. For more, pricing starts at $13/month for 500 contacts and essential marketing functionality.

How We Selected The Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Additional Resources

If you’re looking for resources to make an informed decision, check out the following posts:

• Best email marketing services
• Top funnel builder software

Wrapping Up – Which Keap Alternative is the Best?

To select the right Keap alternative for your business, it’s important to consider your specific needs. You can also take advantage of any free plans/trials available to test the platforms more suitable for your business before committing to a paid plan.

If you want a scalable solution to generate leads, nurture them, and lead them to conversion, give Moosend a try by signing up for a free account.