12 Best Email Marketing Books to Become an Expert In 2024

When first entering the world of email marketing, most professionals seek the basics in blog posts and tutorials. Even though they can be impactful, resorting to experts to grasp the fundamentals of this marketing tactic can be more constructive.

With an abundance of free and readily available online tools, we tend to forget about books. But some of us remain loyal to good, old reading. We want to find everything in one place and get back to it every time we want to refresh our memory or dive deeper.

So, without further ado, we present you with 12 popular email marketing books by experienced marketers and entrepreneurs in the field. You’ll also find some bonus resources to expand your knowledge.

How We Selected the Books

We based our recommendations on several factors. First off, we combined reviews from Amazon, Goodreads, and other valuable online resources. The level of expertise of the authors played a key role in our selection process, including the publication dates.

As for books with revised editions, we included the most recent version to access up-to-date information and tips.

1. 300 Email Marketing Tips

Author: Meera Kothand – Email & Content marketing strategist, Author & Speaker

300 Email Marketing Tips gives solutions to common email marketing blockers for beginners and pros. From list-building techniques to choosing an email marketing service that suits you without wasting money, this book shares valuable insights to help readers increase their email marketing ROI.

The highlights:

• What happens when branding meets email marketing
• Tips for lead magnets and opt-in methods that really work
• How to prepare your email editorial calendar for success
• Welcome email best and worst practices

Best for:

• Freelancers who are new to email marketing
• Marketers who want to nail email automation sequences

2. Email Marketing That Doesn’t Suck

Author: Bobby Klinck – Online entrepreneur, Lawyer

Some argue that emails are boring, but this doesn’t have to be the reality for everyone. Email Marketing That Doesn’t Suck promises to help you have fun writing emails and make your readers have fun, too. You’ll learn how to convince your audience to complete your call-to-action from a lawyer that turned into an entrepreneur and knows well how to handle words and stories.

The highlights:

• Five phases of email marketing and how to nail them
• How to infuse your messages with purpose
• Storytelling principles for email marketers and copywriters
• A sarcastic approach to everyday email marketing challenges

Best for:

• Marketers who want to shape unique email storytelling
• Experienced marketers in need of a new perspective on email marketing

3. Email Marketing Demystified

Author: Matthew Paulson – Entrepreneur, Investor

Created by someone with immense digital marketing knowledge, Email Marketing Demystified is one of the best books in its category. It helps readers perfect essential processes, such as list-building and converting copywriting. It also includes deliverability best practices to prevent your email marketing campaigns from landing in the spam folder.

The highlights:

• Email marketing funnel optimization
• How to keep your audience engaged and loyal
• Effective email list building techniques
• How to create six new revenue streams via email marketing campaigns

Best for:

• SaaS marketers with large email lists
• Associate marketers wishing to drive more ROI via email

4. The Cold Email Manifesto

Authors: Alex Berman & Robert Indries – Entrepreneurs

Can cold emailing put your business at the Silicon Valley’s “podium”? According to the authors of this must-read book, yes. The Cold Email Manifesto sheds light on one of the most popular and sometimes misunderstood email strategies. After reading the book, you’ll be able to scale your business fast by offering your sales team effective tools to bring new valuable customers aboard.

The highlights:

• Learn how to pitch your business spotlessly
• Increase qualified leads and conversion rates
• Make your sales pipeline more predictable
• Tools to scale your business in 90 days

Best for:

• Sales professionals who want to elevate their outreach
• Small business owners on a scaling mode

5. How To Write Emails That Sell

Author: Matt Bacak – Online marketing expert, Entrepreneur

As an award-winning marketer, the author of How to Write Emails that Sell knows well the principles of successful email marketing. He shares a unique email marketing framework to help businesses meet their KPIs and increase their profit. This book promises to provide hands-on and straightforward insights, including how an email should look like to be great, minus the “non-sense.”

The highlights:

• A winning email structure to keep your audience focused
• Why writing is difficult for some and how to overcome that challenge
• How to motivate your subscribers through emotion
• Top tips by email writing masters

Best for:

• Copywriters who want to level up their skills
• E-commerce marketers driving sales through emails

6. Email Persuasion

Author: Ian Brodie – Marketing expert, Business consultant

If you want to build authority in your niche and engage your audience to boost your metrics, Email Persuasion is for you. It helps small businesses and professionals build strong bonds with customers and prospects using effective email marketing tactics. These methods are up to date, minding the complexity of online businesses we’re facing today.

The highlights:

• A customer mapping technique to understand your audience in-depth
• Subject line models to increase your open rates
• An opt-in secret formula for people highly likely to convert
• Tips to move your prospects down the funnel and turn them into customers

Best for:

• SaaS businesses aiming to build authority in their niche
• Marketers who want to make more data-driven email marketing decisions

7. The SaaS Email Marketing Playbook

Author: Étienne Garbugli – Entrepreneur, Business consultant

SaaS businesses need advanced email marketing techniques, including marketing automation and segmentation to convert leads into customers. Plus, the sales cycles are longer, and sometimes figuring out what email types will be fruitful is challenging. The SaaS Email Marketing Playbook will show you how to send the right emails at different customer journey stages, such as trial requests and onboarding, to maximize acquisition and customer retention.

The highlights:

• How to affect your user’s behavior and decisions via emails and in-app messages
• Tips to increase the performance of your emails every single time
• How to make your emails outstand the mailbox competition
• Best practices for different email types, e.g., onboarding, referral, etc.

Best for:

• SaaS and corporate marketers with complex email marketing needs
• Email marketers who want to move to SaaS

8. Email Marketing Rules

Author: Chad S. White – Email marketing expert, Journalist

Email Marketing Rules reports on the power of email marketing and can convince even more reluctant professionals to reap the benefits of this channel. The author helps readers grasp the complex parts of this marketing tactic to streamline it with excellence and refine the subscribers’ experience. And with 184 best practices, including checklists and frameworks, all your requests will be covered.

The highlights:

• How to build safe email lists through clever opt-in practices
• Setting smart goals and monitoring key metrics
• How to create triggered emails to boost personalization and engagement
• Tips to nail email marketing assets, such as A/B testing, landing pages, etc.

Best for:

• Growth marketers who want to use this channel for lead generation
• Email marketers wishing to uplevel their personalization tactics

9. Email Marketing Mastery

Author: Tom Corson-Knowles – Entrepreneur, Blogger

Email Marketing Mastery is another email marketing book that has caught the audience’s attention over the years. It offers insights on how to build and manage your email marketing engine end-to-end to build a loyal fan base and grow your business without wasting much of your budget. Overall, you’ll find all the strategies needed to succeed.

The highlights:

• How to select a suitable email service provider based on your budget
• Analytics best practices to understand your data in-depth
• Email list building tips for beginners and pros
• How to save money on marketing and design without compromising quality

Best for:

• Email marketing beginners
• Experienced marketers with budgeting KPIs

10. The New Email Revolution

Author: Robert W. Bly – Copywriting expert, Speaker

If you need to innovate your email marketing approach and see amazing results from this channel, The New Email Revolution will show you the way. The author shares decades of expertise covering several topics, from legislation and deliverability to email design. Explore templates for different email types and ways to enhance your storytelling and increase your conversions.

The highlights:

• Learn the best email length to keep readers engaged
• How to use interactive elements, such as videos to craft attractive emails
• Persuasive copywriting tips for different email types
• When emailing someone is legal and when you cross the line

Best for:

• Marketers wishing to tackle deliverability issues
• Designers who want to make creative emails without compromising loading time

11. Ultimate Guide to Email Marketing for Business

Author: Susan Gunelius – Corporate leader, Marketing expert

Do better emails lead to better businesses? According to the author of The Ultimate Guide of Email Marketing for Business, yes, if you’ve built a solid foundation for this channel. She shares how to turn your subscribers into brand advocates and breaks down the different steps you should follow. Plus, explore how to grow this channel without hitting the bank.

The highlights:

• How to attract leads through free content and webinars
• How to use email to move prospects down the funnel
• Boost your performance through testing and wise metrics analysis
• Show the best of your brand using marketing automation and segmentation

Best for:

• Email marketers who want to excel in lead generation
• Copywriters and designers who want to showcase their brand via email

12. Email Marketing for Dummies

Author: John Arnold – Entrepreneur, Philanthropist

As a final choice for newbies in the field, Email Marketing for Dummies will help you learn everything from scratch. Discover how to create an email marketing strategy with smart goals suitable for all types of professionals. Apply them to your own industry and reap the benefits.

The highlights:

• Email list growth best practices
• How to combine email with social media for better results
• What to avoid adding in your emails
• How to watch and use results for your business’s sake

Best for:

• Junior marketers with zero email marketing knowledge
• Freelancers who want to engage in email marketing activities

More Resources to Grow Your Email Marketing Success

If you need more arrows in your quiver to grow your email marketing skills, here are a few suggestions:

Email Marketing Ebooks

Let’s start with some free ebooks shared by popular email marketing brands that can enlighten you:

• The Ultimate Marketing Plan Template by Moosend: Connect your email goals with the rest of your marketing activities and meet your KPIs with thorough planning.
• The Ultimate Guide to Email Newsletter + Lookbook by HubSpot: Learn how to create emails that convert, including case studies and strategies from big publishers, such as the New York Times and The Morning Brew.
• Ultimate Guide to Email Accessibility by Mailmodo: Learn how to help people of all abilities access your emails without reducing quality and connectivity.
• Email Marketing Strategy for Small Business Owners by Zoho Campaigns: Explore how email marketing can help you grow your business and bring consistent outcomes with the right practices.

Email Marketing Courses

If you want to ensure that everything sticks in your head, register for an email marketing course and challenge your knowledge via interactive quizzes and exercises:

• Email Marketing Certification Course: Get Certified in Email Marketing via HubSpot: Designed for all types of professionals who want to dive into the email marketing principles, unlocking even more complex concepts such as automation and A/B Testing.
• Build an Email List: Email Marketing Strategies to Build and Grow Your Audience via Skillshare: Learn how to grow an engaged audience, from creating forms and landing pages that convert to list cleaning and deliverability checking.
• Complete Guide to Email Marketing & Email Copywriting 2024 via Udemy: Discover how to craft compelling content your subscribers will love and master the art of creative and authentic email copywriting.

Get Inspired by Email Marketing Experts

With so much email marketing knowledge available in different forms, it’s easier than ever to learn the details of this channel. Find the book or resource that covers most of the topics you’d like to master and get ready to make email magic.

Looking for new email automation software at an affordable price? Sign up for a Moosend account or request a free trial to test out our features.