24 Responsive Ecommerce Email Templates That Boost Conversions
Published By Alexandra Marinaki
May 2, 2024
02/05/24
Every online store has the same problem: There’s not enough time to take care of everything. And when it comes to email marketing, things can sometimes get intense. Especially when you have to create numerous campaigns to promote your online business.
We’ll help you simplify this process by giving you responsive eCommerce email templates to save time. Here’s a sneak peek of the templates you’ll find below:
- Product promotion newsletter designs
- Special offer template examples
- Cart abandonment email templates
- Seasonal sales designs
Ready to give your email marketing strategy a reliever? Let’s start.
How To Get Moosend’s Ecommerce Email Templates
To use Moosend’s responsive email templates, you need to:
- Sign up for an account–you can also start a free trial.
- Access your Moosend profile.
- Click on “Campaigns” and create a new one.
- Go to the Template Library inside the editor.
- Find the templates under “eCommerce,” “Cart abandonment,” etc.
- Click on “Use Template” and customize it the drag-and-drop way (no coding skills required).
Product Promotion Email Template Designs
Promotional email marketing campaigns are a must for every successful eCommerce business to drive sales. To give you a helping hand, here are our best product promotion templates to stun your email list.
1. Essential Ecommerce Newsletter Design
A great promotional email needs to combine eye-catching images, valuable copy, and multiple CTAs to intrigue potential buyers and lead them to your product or landing pages.
Why you need it:
Every eCommerce store should have a multi-purpose email template in their quiver for a quick product showcase. With this template, you can promote different items, add your CTAs, and even get your audience to connect with you through social media buttons.
2. Elegant Ecommerce Email Newsletter Template
To charm your subscribers, come up with fresh ideas that will make them click on your calls to action. If you want to intrigue them, why not create a beautiful product promotion campaign that will remind them of a magazine page?
Why you need it:
With the Elegant template, you can design something unique to break free from the typical eCommerce email layouts. Grab the opportunity to add some attractive visuals and bright colors to make this email an experience rather than another product promotion.
3. Aesthetic Product Promotion Template
If you love creating stunning promotional campaigns with high-quality images, this template is the perfect fit for your business. Elegance meets responsiveness to create an unmatched combination.
Why you need it:
This is a beautiful template with an excellent layout that can help you promote your best products with ease. Add high-quality product images, craft compelling copy and you’re ready to launch your campaign.
4. Fashion Promotional Email Template
This template will be a great starting point for eCommerce fashion stores. Ideal for showcasing your new product launch and getting people interested in shopping.
Why you need it:
The simple style in combination with the two-column design helps attract the users’ attention. Even with the short attention span that modern shoppers have, this template will surely capture the eye.
5. Structured Product Promotion Template
Product placement campaigns need the right layout to be straightforward and converting. Use a clean design to promote various products at once without confusing your readers.
Why you need it:
The above eCommerce newsletter template offers you all the white space you need to increase your engagement rate. The structure is very simple, yet it allows you to display numerous products without making the design feel stuffed.
Also, you can benefit from the additional content blocks at the bottom to share news and updates from your blog for better engagement.
6. Spotlight Promotion Ecommerce Email Template
Creating dedicated email campaigns for specific products is a great way to give more details about their benefits. So grab the opportunity to showcase new items using an attractive email campaign.
Why do you need it:
The Spotlight Promotion layout will allow you to design a focused email that’ll increase your conversion rates and give your potential shoppers a unique experience.
What’s more, this eCommerce template is responsive, meaning that it will look great on multiple devices, and email clients such as Gmail, Outlook, and Yahoo.
Special Offer ECommerce Email Newsletter Templates
Ready to capture your shoppers and deal-hunters and lead them straight to the checkout? Have a look at the following designs:
7. Summer Special Offer Example
The above template can save you crucial time when creating your summer promotional email campaigns.
Why you need it:
The vivid colors along with the big “summer sales” main visual get the reader into the mood for shopping. You can change the colors or even customize the layout (to change the focus of the email) and create a high-converting summer campaign.
If you’re offering a coupon code, mention it at a prominent place to attract the readers’ attention fast.
8. First Order Promo Discount Example
Great news! You’ve managed to acquire some new leads. Persuade them to convert with a generous discount on their first order.
Why you need it:
This template’s effectiveness is based on two key elements. The first one is the generous discount (which gets the subscriber excited and ready to buy) and the other is the social proof.
Seeing what other real people say about your brand/products plays a major role when someone purchases for the first time. Get people to trust you and build a strong relationship that leads to more recurring purchases over time.
9. Minimalist Offer Design Example
Sometimes less is more. Get your eCommerce email strategy running with a minimalist email design that will make your CTAs shine brighter than diamonds.
Why you need it:
With the above template, you can promote a limited offer to your potential shoppers using eye-catching visuals and calls to action that your subscribers won’t miss.
Also, due to the lack of elements, you can add as many content blocks as you like and play around with different color combos to create a mesmerizing result.
10. New Offers Newsletter Design
Simplicity and minimalist design are great, but sometimes you need to go big to get the conversion rates you desire. For that, you can design an attractive email campaign featuring numerous special offers and discounts to lead your subscribers back to your eCommerce website.
Why you need it:
The layout is perfect for promoting various items in a beautiful and structured way. White space is a plus here as it brings all the different content blocks together.
With some brilliant images and valuable email copy, you can make this example a powerful conversion tool. Plus, with the right colors, you can easily turn it into a Black Friday campaign.
11. Dedicated Offer Ecommerce Newsletter Template
Promoting multiple items at once is a great practice to increase your ROI. Nevertheless, if you truly want to charm your customers, make sure to create campaigns with dedicated offers.
Why you need it:
First of all, this is one of the most elegant eCommerce email newsletter templates in our library. Secondly, you can easily customize it here to create beautiful campaigns for your store without changing much.
Also, the color scheme is great for making a lasting impression. However, to create something unique, use your brand colors to make your campaign more memorable.
12. Bold Offer Email Newsletter Design
Vibrant colors and sharp images are a fantastic combo to get your message across and keep your customers glued to their inbox.
Why you need it:
This bold example will give your audience something completely different. The structure is great for adding multiple products, while the CTAs are strategically placed to maximize your click-through rate.
Don’t hesitate to customize it to suit your needs, adding high-quality visuals and compelling copy to get them closer to taking action.
13. Flat Colorful Product Promotion Template
Let’s move to a beautiful product promo design to show your subscribers your new items and give them amazing discounts.
Why you need it:
Use this colorful eCommerce design to promote your new products in a cool fashion. Compared to other templates, this is a more toned-down example you can easily customize for an older audience.
Cart Abandonment Email Newsletter Designs
According to cart abandonment statistics, users abandon 69% of online carts. The good news is that cart recovery email campaigns already have a 45% open rate. So, grab a template to convert those abandoners.
14. Typical Cart Recovery Newsletter Template
An effective cart abandonment email should have compelling copy and high-quality product images to get your abandoner to click on your CTA. With this example, you can show your potential customers what they’ll miss and get them back to your eCommerce website.
Why you need it:
This minimalist eCommerce email newsletter template is perfect for capturing your subscriber’s attention. The single-focused layout will remind them what they left in their shopping carts, while the CTA underneath will incentivize them to click and convert.
Moreover, since this is a plain template, you can add your brand’s color scheme and some appealing graphic design elements to uplevel it.
15. Abandoned Cart HTML Email Template
If you want to create a more complex campaign for your cart recovery sequence, you can use the above template.
Why you need it:
Give your potential customers all the necessary information to change their minds. What’s more, the “Need some help?” section will allow you to offer your recipients help the moment they need it.
As a result, you will reduce friction by providing them with answers to common online shopping problems such as shipping costs, returns, and more.
16. Modern Abandoned Cart Template
Here we have a modern shopping cart email template that every eCommerce business can customize and use. Its main strength is its simplicity and the white space that it leverages.
Why you need it:
This elegant template can be easily customized (i.e., change colors, background image) to match your brand and style. It can include all the products placed in the cart by potential shoppers.
17. Visual Cart Abandonment Template
This email template lets you use the power of visuals to create a cart recovery campaign that sticks.
Why you need it:
Plain text email campaigns are great, but don’t forget that a picture is worth a thousand words. As you’ve probably seen, eCommerce email marketers leverage this practice to make their email campaigns more effective. With the above template, you can create something that will attract your potential shopper’s attention and lead them to conversion.
Plus, you can harness the power of marketing automation to set up a winning cart abandonment series that will restore your lost revenue.
18. Social Proof Ecommerce Email Template
When it comes to eCommerce marketing, social proof plays a major role in converting prospects into new customers. Your best marketing tool to do it is to use customer reviews and star ratings to show your audience that your products work as promised.
Why you need it:
Grab the above email design to give your abandoners more reasons to get your items. You can insert as many product blocks as you like to display multiple shopping cart items and even add an attractive image to make it more eye-pleasing.
The best thing about this layout is the customer review section, which will allow you to show your indecisive customers what other people have to say about your brand.
19. Cart Recovery Email Template For Multiple Items
Sometimes shoppers leave more than one item in their carts. Be it the extra shipping cost or the lack of a discount, don’t let them go away without showing them what they’ll be missing out on.
Why you need it:
If you have a small business that tries to increase its average order value (AOV), you need to find clever ways to get your audience to buy more. With this eCommerce newsletter template, you can show your potential shoppers all the items in their shopping carts.
This way, you will increase your chances of converting them, even if they purchase only one of your products. Also, make sure to create a compelling email subject line to give your open rates a boost.
20. Vibrant Cart Recovery Email Newsletter Design
Combining simplicity with bright colors will give you an eye-catching email campaign to capture your recipients’ attention. In our case, all you need is yellow.
Why you need it:
Use this template to restore your lost revenue by adding high-quality product images and CTA buttons that will be hard to miss. Furthermore, you can insert advanced elements like a countdown timer to make your message more urgent and improve your conversion rate.
Seasonal eCommerce Email Templates
If you want to increase your sales during highly converting seasons, such as Valentine’s Day and Christmas, craft dedicated promotional campaigns with attractive incentives. Every season has specific themes you’d better include in your design to create more appealing campaigns.
Here are some premade templates for popular holidays to save time:
21. Christmas Gifts Promotional Template
Make the most of one of the most profitable holidays by promoting Christmas presents in time, while sending heartfelt wishes to subscribers.
Why you need it:
This simple email layout smells like Christmas. You can demonstrate suitable products for the season customers would love to have or gift heir loved ones. The CTA buttons placed under each item make them convert faster.
Moreover, this is the perfect color combo for the season, enhanced by relevant design elements. To maximize conversions, you can also make product recommendations based on previous purchases or website behavior.
22. Valentine’s Day Newsletter Template
Do you want to help your subscribers find the perfect presents for the season of love? Share an irresistible incentive with them to boost your seasonal ROI.
Why you need it:
Your subscribers will receive many emails while V-Day approaches. Combine this template with a powerful email subject line to boost your open rates and the email layout will do the rest of the work.
The generous 50% off discount lies at the top of the campaign for maximum visibility, followed by copy that creates a sense of urgency. Plus, the products are easy to find due to the simple arrangement of the product blocks.
23. Halloween Spooky Email Template
Want to give your subscribers a good scare during Halloween? And we say good, as the main goal of this campaign is treating rather than tricking them.
Why you need it:
If you want to send a Halloween-themed campaign to subscribers you can customize this template, including an interesting surprise. The black background and the carved pumpkin put the reader straight to the point.
Is this template too simple? Hop on our drag-and-drop editor to add more elements and make it even spookier.
24. Black Friday Newsletter Template
And of course, we couldn’t leave eCommerce businesses without a Black Friday email template to hack one of the most popular sales seasons.
Why you need it:
Use this template to share your offers with subscribers well in advance. Place the discount percentage at the beginning and share some of your top-selling products to motivate them to check out your website.
Remember, some customers wait for this day to purchase expensive items, so if you have relevant products on sale, remember to display them in your email. Finally, the “Shop now” buttons add a sense of urgency, which is reasonable for this day.
Design Tips for Converting Ecommerce Newsletters
From welcome campaigns to transactional emails, your eCommerce messages need to be clear, concise, and value packed. To do that, here are some simple marketing tips to nail your email design every single time regardless of the type of email you deliver:
- Email copy: Keep it short and sweet, highlighting the value your customers will get by taking action.
- Visuals: Use high-quality images, GIFs, and videos to make your messages attractive and interactive.
- Layout: Use clean designs to increase the readability of your copy and your subscribers’ engagement with it.
- CTA buttons: Place them strategically and pick the right colors to make them stand out.
- Urgency: Add countdown timers to incentivize your audience to take action the moment they open your email.
- Social proof: Equip your eCommerce campaigns with customer reviews and star ratings to boost your credibility.
Of course, don’t forget about your subject lines. If you need some help, don’t hesitate to use a great subject line tester for better open rates.
Start Creating Converting Ecommerce Emails
Now that you know the secret to successful eCommerce campaigns, it’s time to pick the right template to capture your audience’s attention and convert them into loyal shoppers.
Your subscribers are looking forward to receiving your amazing deals and offers, so hop into Moosend’s email builder, choose the designs you like, and start customizing them today. All you have to do is signing up for a Moosend account.
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