8 Cost-Effective CleverReach Alternatives For 2024

CleverReach is a very simple email marketing software businesses use to create and deliver their campaigns. However, as many users have noticed, the interface could be more user-friendly, some features still need to be added, and functionality could be better.

To give you a hand, today, we will explore some of the top CleverReach alternatives in the market to provide you with more functional and cost-effective marketing solutions for your business.

Without further ado, let’s get started.

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How We Selected The Following Tools

All of the tools in this list have been tested by our team to provide an unbiased description of their features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Top CleverReach Competitors: Compared

Below, you will find some of the best marketing solutions to create smarter email campaigns with advanced tools, functionality, and affordable pricing.

Let’s look at them:

Now let’s explore more about their features and pricing.

1. Moosend

Pricing: Paid plans start at $9/month, 30-day Free trial (Sign up here)

Best for: eCommerce, SaaS, Small businesses, Startups, bloggers

Unique feature: User-friendly email campaign builder

Moosend is an all-in-one email marketing solution you can get to fill the gaps left by CleverReach. The intuitive drag-and-drop editor is friendly and easy to use, offering various elements to craft the perfect message for your audience. Moreover, you can create your email from scratch or, if pressed on time, use one of the responsive newsletter templates to save time and effort.

Apart from email creation, this alternative’s audience management tools are perfect for segmenting your audience and personalizing the content you deliver. This platform also gives you signup forms and landing pages to increase your subscriber base. The builders follow the same logic as the email editor so you can have a seamless user experience. High deliverability is also ensured with a score of 98%.

Regarding marketing automation, the workflow builder is powerful and simple, allowing you to easily set up sophisticated sequences and email series for your customers. You can choose from various triggers and actions to target your audience based on their online behavior.

Lastly, this CleverReach alternative offers a variety of integrations with popular apps like CRM tools such as Salesforce and eCommerce platforms like Woocommerce to streamline your efforts. The Email API is also very easy-to-use, allowing you to create, schedule, and send your marketing campaigns, manage your lists, and fetch important customer data.

Moosend Best Email Marketing Software Features

• Advanced drag-and-drop email builder
• Responsive HTML email templates
• Segmentation and personalization
• Automated workflow builder
• Real-time reporting and analytics
• Popup forms and landing pages
• Integrations with CRM tools, eCommerce platforms, etc.

Pricing

Moosend’s paid plans start at $9/month for up to 500 contacts. The Pro plan offers unlimited email campaigns, both promotional and transactional, the landing page builder, reporting and analytics, segmentation, personalization, and more.

If you want to try this CleverReach competitor, you can register for an account (no CC required) and take advantage of the 30-day free trial to try it yourself.

Try Moosend

2. Brevo (Formerly Sendinblue)

Pricing: Paid plans start at $25/month, free plan

Best for: SaaS, Agencies, Startups, Enterprises

Unique Feature: CRM system

Brevo is an email marketing platform with a built-in customer relationship management system that you can use to store and organize your customer data.

Regarding email creation, this competitor will give you access to a simple email builder to craft your messages. The available email newsletter templates will allow you to speed up the process. All you need to do is customize them based on your needs and brand, and then you are ready to send your professional-looking email marketing campaigns to your audience.

Moreover, Brevo offers a marketing automation tool that lets you set up automated workflows to engage and nurture your email subscribers and customers. Since the editor is visual, you can easily check your creations to ensure everything is in order. Segmentation and personalization features are also available to optimize your campaigns and boost your email marketing strategy.

Lastly, users can also benefit from the platform’s SMS marketing capabilities. You can use this tool to boost your latest promotions, update your customers, and craft personalized messages to increase conversions.

Brevo (Formerly Sendinblue) Best Email Service Features

• Drag-and-drop campaign editor
• SMS personalization features
• Autoresponders
• Social media ads
• Transactional emails (SMTP)
• Dedicated customer support

Pricing

Brevo offers three paid plans, starting at $25/month with the Starter Plan. For more, you can get the Business and Enterprise subscriptions. A free plan is also available, including only the basic features with a sending limit of 300 emails/day.

If you want a more affordable tool with the same advanced capabilities, you can check out some of the popular Brevo alternatives.

Read our Brevo Analysis

3. Mailchimp

Pricing: Paid plans start at $20/month, limited free plan

Best for: SMBs, Publishers, Agencies

Unique Feature: Multi-variate campaigns

Next on our best CleverReach alternatives list is Mailchimp, an email marketing automation tool with various features to get your email marketing back on track. So let’s see what makes this software a great solution.

For starters, Mailchimp will give your two email builders to craft your next email marketing campaign. The new builder will let you edit your content directly, allowing you to add numerous elements to make your messages more effective. What’s more, the clean interface is user-friendly and clean, minimizing distractions.

When it comes to marketing automation, Mailchimp lets you set up simple and complex sequences for your customers. The number of triggers and actions will enable you to craft highly-targeted sequences to nurture your recipients the moment they need it the most.

Regarding A/B Testing and optimization, this email marketing tool will give you access to simple testing features and Multi-variate campaigns. This functionality lets you test multiple variables to discover the best possible combinations for your campaigns. Sadly this is a premium-only feature available in the Premium Plan.

Mailchimp Best Software Features

• Two different campaign editors
• Advanced automated workflows
• Push notifications for campaigns
• Integrations with popular apps
• Multivariate campaigns
• Transactional emails (Mandrill)

Pricing

Mailchimp’s paid plans start at $20/month for 500 subscribers. To send transactional emails, you have to pay an extra $20 for 1 block/25k emails.

Moreover, this CleverReach alternative offers a limited free plan but has a sending limit of 2,500 emails/month (500/day). If you want something smarter, you can always check Mailchimp’s best alternatives.

Read our Mailchimp Analysis

4. Constant Contact

Pricing: Paid plans start at $10/month, 60-day free trial

Best for: Event organizers, SMBs, Governments

Unique Feature: Social media posting

Constant Contact is another competitor you can consider to cover your digital marketing needs. This tool is ideal for businesses that favor events as it offers great event management tools and polls to give your audience a better customer experience.

Like the previous email marketing services on our list, Constant Contact has a drag-and-drop email editor to craft your messages and a simple yet powerful automation tool to set up your email series. Moreover, this platform will enable you to create drips campaigns for your subscribers to boost conversions and target them with the right content.

Apart from that, this software also comes with a great subject line A/B testing tool. Unfortunately, that’s the only testing feature available compared to other competitors like Moosend and Mailchimp.

Lastly, you will also have a plethora of integrations with popular applications, including social media networks, CRM tools, eCommerce platforms, and more, to streamline your process.

Constant Contact Best Features

• Various email newsletter templates
• Autoresponders and contact triggers
• List management tools
• Event management and polls
• Integrations through API

Pricing

Constant Contact’s pricing starts at $10 per month for up to 500 subscribers. You can also use the 60-day free trial to look around and test its features.

Read our Constant Contact Analysis

5. ActiveCampaign

Pricing: Paid plans start at $9/month, 14-day free trial

Best for: Advanced users, SMBs, eCommerce

Unique feature: Advanced marketing automation features

If you want a more advanced tool, then this CleverReach alternative may be what you need. ActiveCampaign is popular for its powerful automation features, detailed reporting, and good deliverability.

More on the automation features, this tool will power up your multi-channel marketing by allowing you to combine different channels into a single automated workflow. You can target your audience with SMS, follow-up emails, promotional offers, and more.

The only drawback is that it may require a bit of time to get used to the features. So if you are a beginner, it may be a difficult-to-handle solution. In this case, you can consider some of the best ActiveCampaign alternatives in the market until you become more experienced.

Lastly, apart from the user-friendly email and automation builders, you can benefit from the in-built CRM to manage your customer data. The system will let you sync your contact information to assist your sales and marketing team efforts and boost your engagement and conversions.

ActiveCampaign Best Software Features

• Powerful marketing automation
• CRM functionality
• Transactional emails
• Event tracking option
• Multi-channel workflows

Pricing

ActiveCampaign’s paid subscriptions start at $9/month with the Lite plan for 500 subscribers, the Plus at $70/month, and the Professional at $187/month.

You can also use the 14-day trial to check the platform’s features before committing.

Check ActiveCampaign

6. MailerLite

Pricing: Paid plans start at $10/month, free plan

Best for: Small businesses, Agencies, Bloggers

Unique feature: A/B Testing tools

MailerLite is another simple yet cost-effective email marketing solution you can get to continue creating and sending promotional emails.

This tool is popular for its user-friendliness and the many features it offers. However, if you want more advanced capabilities, you should consider one of the other solutions.

Now, when it comes to the features, MailerLite has an easy-to-use drag-and-drop email builder you can use to craft your campaigns. Then, you can hop into the automated workflow builder to set up smart sequences for your audience and power up your engagement and conversions.

Lastly, A/B Testing is also part of the deal with a robust set of tools to help you optimize your marketing campaigns and landing page. You can test your copy, colors, design, and more to discover the best combination of elements for your subscribers.

MailerLite Best Email Service Features

• User-friendly drag-and-drop editor
• Pre-made email newsletter templates
• Landing page creator
• A/B Testing for campaigns
• Automated workflows

Pricing

Mailerlite’s paid subscriptions start at $10 per month for up to 1K contacts and unlimited email newsletter templates.

For 1K contacts, you can also get the free plan, but you can only send up to 12K campaigns per month.

Read our Mailerlite Analysis

7. Zoho Campaigns

Pricing: Paid plans start at about $4/month, free plan

Best for: SMBs, eCommerce

Best Feature: Geo-tracking feature

Next is Zoho Campaigns, a user-friendly email marketing service that small businesses can use to get started. This CleverReach alternative will provide you with a user-friendly editor and additional tools to set your campaigns in motion.

Automated workflows are also part of the deal, letting you set up simple sequences for your audience based on specific behaviors and actions.

Moreover, you can use the available list management tools to organize your contacts and segment them based on similar criteria. This way, you will be able to target them more effectively.

Lastly, Zoho Campaigns gives you access to various tracking options to make sure you have everything under control. The reporting and analytics tool will let you monitor all the email metrics you need to optimize your strategy.

Zoho Campaigns Best Tool Features

• Drag-and-drop email creator
• Email list management
• Marketing automation
• Geo-tracking feature
• Reporting and analytics

Pricing

Zoho Campaigns offers two paid plans. The Standard from $4/month for up to 500 subscribers, and the Professional from $6/month.

The free plan has only the basic features for up to 2,000 contacts and 6,000 campaigns per month.

Check Zoho Campaigns

8. Klaviyo

Pricing: Paid plans start at $20/month, free plan

Best for: eCommerce, SMBs

Unique feature: Customizable autoresponders

Klaviyo is a great alternative solution to CleverReach, well-known for its strong eCommerce functionality. The platform provides users with various personalization options to make their emails more converting, while its behavior-based automation will help you drive repeat sales easily.

Establishing what works best for your audience becomes easy with this service since the automated A/B testing works wonders. Furthermore, Klaviyo’s software provides SMS marketing and automation so that you can reach your customers at the right moment.

Last but not least, this CleverReach alternative offers built-in forms and popups, the ability to handle customer lifecycles, and real-time insights regarding user activities.

Klaviyo Best Software Features

• Email & SMS personalization
• Automated A/B testing
• Real-time segmentation
• Audience targeting
• Big variety of integrations with popular tools

Pricing

Klaviyo provides customers two paid plans, starting at $20/month and $60/month, respectively.

A free plan is also available for up to 250 subscribers, 500 emails/mo, and 150 free SMS/MMS monthly credits. Also, it’s worth mentioning that Klaviyo announced that it would shut down email support for free users starting in December 2022 onwards.

Check Klaviyo

Selecting The CleverReach Alternative That Suits You Best

CleverReach may be easy-to-use, but if you want more functionality and more advanced features, you need to explore your options.

Luckily, the market has a variety of email marketing solutions to choose from, depending on your needs.

If you are still searching, why not check Moosend by signing up for a free account? You can try the majority of the features and, if it is a match, purchase a paid plan starting at $9/month.

The choice is yours!