9 Best Email Marketing Software For Hotels [2024]

Now more than ever clients expect a seamless guest experience as well as a personalized approach, so seeking the best email marketing software for hotels is vital for business success!

Hotel email marketing involves promoting special offers, upselling room upgrades and additional services, automating communication with guests, and gathering feedback to improve operations or use as social proof to attract more people.

With the right software, hospitality professionals, resort managers and hoteliers can personalize email design, encourage direct bookings, segment hotel guests, and ultimately bring in more revenue.

Disclaimer: The information is accurate as of November 2023.

Best Email Marketing Services For The Hospitality Industry: Features & Pricing

Here we’ll take a quick look at the top email marketing platforms for the hotel industry and compare them in terms of their pricing, user rating, and most notable features.

Top Hotel Email Marketing Software By Use Case

• Moosend – Best overall affordable marketing solution for hotels
• Mailchimp – Best for small hotels
• MailerLite – Best for beginner-friendly hotel email marketing
• Constant Contact – Best for event management
• Mailmodo – Best for interactive email marketing
• Revinate – Best hospitality-specific email marketing and CRM solution
• HubSpot – Best all-in-one marketing platform
• ActiveCampaign – Best for sophisticated automation
• GetResponse – Best for easy landing page creation

Let’s see them in more detail!

1. Moosend

Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)

Best feature: Easy-to-implement automation

Moosend is among the best tools you can select for your hotel and hospitality business due to its rich functionality with advanced features and its scalable pricing model. The drag-and-drop email builder has a minimal learning curve and it makes newsletter creation effortless even without coding knowledge. What’s more, the recent redesign of the editor makes the UI extremely modern and straightforward. The template library includes hospitality-specific templates so you can save crucial time and effort.

With Moosend, you can also set up automated emails to put your lead nurturing and guest engagement efforts on autopilot. With the visual automation builder, you can craft simple or sophisticated customer journeys to suit your business needs; from welcome emails for new bookings, to post-stay feedback forms, and even loyalty rewards to your returning guests – all automatically.

Personalization is key in the hospitality sector, so our advanced segmentation tools help you create highly targeted email campaigns. Address your guests by their names, send tailored recommendations, and make them feel valued. The tagging system even allows you to group guests and target them better in the future.

All these wouldn’t be as exciting without powerful analytics. Moosend tracks in real-time the open rates, click-through rates, and customer engagement of your campaigns. The intuitive dashboard enables you to easily grab those insights and use them to optimize your email marketing strategy.

Finally, Moosend integrates seamlessly with popular hotel management software, ensuring you have all your favorite tools at your disposal and your data is synced. And if you ever come across problems, big or small, Moosend’s customer support team will be there 24/7 to provide guidance and support every step of the way.

Best Features

• User-friendly drag-and-drop email editor with advanced features
• Pre-made automation templates
• List management tools
• Personalization options (special offers, recommendations, upselling)
• Transactional emails
• Customizable signup forms and landing pages
• 24/7 customer support

Pricing

Moosend’s paid plans start at $9/month giving you unlimited email campaigns, marketing automation, forms, landing pages, and A/B testing tools.

Alternatively, you can create a Moosend account to try the platform’s full functionality and see how it can help your hospitality business get to the next level!

Try Moosend

2. Mailchimp

Pricing: Paid plans start at $20/month, limited free plan

Best feature: Advanced A/B testing options

Mailchimp is a leading email marketing tool able to skyrocket your hotel’s outreach strategies and elevate guest engagement to new heights. The drag-and-drop email builder with 100+ professionally designed templates enables you to craft personalized and visually appealing emails tailored to your hotel’s brand. With the help of the AI assistant, you can create emails faster than ever and respond to your guests with highly effective messages.

Regarding automated email campaigns, Mailchimp’s powerful tools let you welcome new guests with personalized emails, send post-stay follow-ups, and offer loyalty rewards. Your guests receive timely, relevant messages, increasing their satisfaction and loyalty.

To send effective hotel email marketing campaigns, Mailchimp allows you to segment your subscribers based on various criteria, from booking preferences to demographics. This allows you to target specific groups with offers, ensuring your messages resonate with them and drive more or recurring bookings.

Mailchimp complies with international email marketing regulations, thus your reputation remains healthy and your messages land in subscribers’ inboxes (and not the spam folder). Finally, Mailchimp’s platform integrates perfectly with booking platforms and hotel management systems so you don’t need to perform manual data entry.

Best Features

• Variety of pre-made email newsletter templates
• AI marketing tools
• Social media marketing
• High compliance and deliverability
• 300+ integrations with popular services

Pricing

Mailchimp’s paid plans start at $20/month, providing 6,000 monthly email sends to 500 contacts, signup forms and landing pages, A/B testing, and more.

There is also a limited free plan to test the platform, including 500 contacts and 1,000 monthly email sends.

Read the Mailchimp Review

3. MailerLite

Pricing: Paid plans start at $10/month, free plan

Best Feature: Blog creation capability

MailerLite is a beginner-friendly email marketing platform with a range of useful tools for the hospitality business. It offers a drag-and-drop email editor that lets you create engaging and responsive campaigns. You also get an AI email generator and a template library with beautiful designs that you can customize.

With MailerLite, it’s easy to build marketing workflows through the intuitive automation builder. One of the standout features is the multi-trigger email automation, enabling multiple entry points for one workflow. Moreover, you get powerful A/B testing letting you optimize subject lines, content and send times. You can test up to 3 workflow variations without test limits

For effective email marketing, MailerLite gives you signup forms and landing pages to not only increase leads but also convert visitors to paying guests. With the tool, you’re also able to set up a blog. This could be a game-changer since you can populate it with travel advice, places to visit, and more, thus increasing engagement and familiarity with your brand.

Last but not least, you can connect MailerLite with other web apps, so that they work together to share information, automate workflows, and enhance your customer experience.

Best Features

• Intuitive drag-and-drop editor
• Multi-trigger marketing automation
• Powerful A/B testing
• Website builder
• Unsubscribe page builder
• 24/7 support

Pricing

MailerLite’s pricing starts at $10/month, providing you with generous functionality like unlimited email, auto campaign resending, and a website builder.

Alternatively, you can try the tool via their free plan, which allows up to 1,000 subscribers and 12,000 monthly emails.

Read the full MailerLite Review

4. Constant Contact

Pricing: Paid plans start at $12/month, 60-day free trial

Best feature: Event management functionality

Constant Contact is another user-friendly email marketing platform ideal for small hotels and other hospitality businesses. It has a clean, straightforward interface and a drag-and-drop editor with various features and design options for creating effective digital marketing campaigns.

What makes Constant Contact shine compared to the opposition is its event marketing features. You can easily create event invitations, send reminders, and track RSVPs, ensuring your events are well-attended. Promoting your hotel events has never been easier!

When it comes to automation, Constant Contact equips you with templates that include both email and SMS variations. Unfortunately, custom automation paths are only available on the highest-tier plan. To expand your reach and engage with potential guests where they are most active, Constant Contact has social media integrations to share your email content on social platforms.

All these are coupled with robust real-time tracking. All important email marketing metrics are shown in a nice dashboard, allowing you to gain insights and optimize your strategy accordingly.

Best Features

• Drag-and-drop email functionality
• Simple autoresponders
• Social media marketing
• Native CRM integration
• Revenue reporting
• Google Ads Manager

Pricing

Constant Contact’s paid plans start at $12/month with the “Lite” plan offering a marketing CRM, event management, and social marketing among others.

While there is no free plan, Constant Contact has a 60-day free trial for hospitality professionals to try the platform and see if it ticks all the boxes.

Read the Constant Contact Review

5. Mailmodo

Pricing: Paid plans start at $49/month, 21-day free trial

Best feature: Variety of interactive email widgets

Mailmodo is a feature-rich email marketing tool that specializes in delivering interactive email experiences. One of the platform’s standout features is the intuitive template builder, with more than 200 customizable pre-made templates. The editor makes campaign creation easy, without any coding knowledge.

Furthermore, you can make your email more engaging using AMP email widgets (quizzes, carousels, ratings), thus driving more conversions. Also, with dynamic segmentation, you can send targeted email campaigns based on user attributes and behaviors.

To get your hotel email marketing to the next level, Mailmodo lets you give a virtual hotel tour inside emails. You can portray the whole hotel experience from arrival to departure carousels and present hotel room options in one place.

Feedback collection is another key aspect. With Mailmodo, you can embed live ratings, reviews, and interactive forms directly in emails, making it convenient for past guests to provide feedback. The platform supports real-time response tracking and easy export options for data analysis. Finally, it’s easy to integrate with your hotel software stack to share data across platforms and streamline your operations.

For similar options to Mailmodo, take a look at these Mailmodo alternatives.

Best Features

• Intuitive email template builder
• Automated drip email sequences
• AI-powered content creation
• Spin the wheel and carousel widgets to boost engagement
• Interactive forms

Pricing

Mailmodo’s paid plans start at $49/month (billed monthly) for 2,500 contacts and 20,000 email sending credits. While Mailmodo isn’t a free email marketing service, there is a 21-day free trial that allows you to try the platform and all of its features.

Check out Mailmodo

6. Revinate

Pricing: Provided upon request

Best feature: Advanced guest feedback & reputation management system

Revinate is a dedicated solution for hospitality businesses that aims to deliver delightful guest experiences and help hotels drive more revenue. The CRM and email marketing solution lets you send relevant and personalized email marketing campaigns that capture the attention of your hotel guests. You can also promote your hotel’s loyalty program and increase recurring customers.

With the platform’s email automation, you can automate the guest journey with drip campaigns, from research and booking to check-in and after check-out. What’s more, the software allows you to segment your guest database with automated tools and personalize campaigns for better results.

With Revinate’s platform, users can deliver targeted upsell offers for rooms and amenities, nurture reservation inquiries, inspire previous guests to return, and convert guests who didn’t complete their bookings. Furthermore, optimizing your results is easy through A/B testing of subject lines, CTAs, and offers.

Last but not least, Revinate equips you with rich guest profiles. This allows you to have all guest data in one place, including loyalty data, lifetime stays, nights, and spend.

Best Features

• Drag-and-drop editor
• PMS segmentation
• Email rendering by Litmus
• Hospitality CRM
• 24/7 technical support
• Integration with property management systems (Amadeus, Abode Booking, Opera)

Pricing

Revinate’s pricing isn’t available on its website and it is provided upon request (you also get a live demo). The cost is customized based on the hotel’s individual needs as well as factors such as its size, location, and requirements.

Explore Revinate

7. HubSpot

Pricing: Paid plans start at $20/month, free tools

Best Feature: Automated post-stay feedback forms and surveys

HubSpot offers a holistic platform to integrate your entire marketing strategy. It is an ideal choice for hoteliers seeking a streamlined approach to their digital marketing strategy. The drag-and-drop builder has a minimal learning curve while it has everything you need to craft compelling campaigns.

Creating and customizing your forms to attract new leads is easy. The same applies to the landing page editor. As for automation, HubSpot can handle booking confirmation emails, reminders for upcoming stays, pre-arrival emails, and all other types of emails.

With HubSpot, you can also gather valuable insights into guest experiences through feedback loops. This will help you address issues promptly and maintain high satisfaction levels.

Finally, you can optimize your emails and achieve the best possible results with A/B testing. HubSpot’s platform makes the whole process effortless, allowing you to test your offers, email copy, subject lines and call-to-action.

Best Features

• Comprehensive marketing suite
• Customizable forms and landing pages
• SEO tools
• Robust integration capabilities
• Vast knowledge base and guides
• GDPR compliance

Pricing

HubSpot’s paid plans start at $20/month offering a suite of starter tools for email marketing, automation, forms, landing pages, and 1:1 live chat.

You can also opt for the free suite of tools, which is an excellent way to start generating and emailing new leads.

Check out HubSpot

8. ActiveCampaign

Pricing: Paid plans start at $49/month, 14-day free trial

Best Feature: Pipeline management system

ActiveCampaign is a great marketing automation tool for travel and hospitality businesses since it allows you to stay connected to your guests, drive reservations, and streamline your back-end processes.

The platform has a drag-and-drop email builder and a wide array of email templates to build your campaigns. What’s more, ActiveCamapign lets you automate pre and post-visit communication.

By utilizing tags to segment your guests effectively, hotels can target specific groups with personalized communication, enhancing the overall guest experience and promoting loyalty through exclusive member benefits, special events, and promotions related to the rewards program membership.

Additionally, ActiveCampaign lets you target guests with Facebook Ads, using your ActiveCampaign segments. Finally, the platform provides advanced reporting to measure the growth of your lists and business.

Best Features

• Drag-and-drop editor with ample functionality
• Advanced marketing automation
• Contact scoring
• Facebook Custom Audiences
• Integration with 870+ services

Pricing

ActiveCampaign’s paid pricing starts at $49/month which is relatively high compared to other services. Despite this, you get great features to grow your business and increase your revenue.

Albeit there is no free plan, ActiveCampaign offers a 14-day trial to test it out.

Go to ActiveCampaign

9. GetResponse

Pricing: Paid plans start at $19/month, 30-day trial

Best feature: Landing page A/B testing

GetResponse is the last email marketing solution for hotels in this list. Despite its position at the bottom of the list, this tool offers a complete suite of marketing tools suitable for hotels.

Starting with the editor, it has drag-and-drop functionality and a range of advanced features that enable even complete beginners to create visually pleasing newsletters. Getting new customers will be easy since the platform equips you with signup forms and landing pages. They can also be A/B tested (up to 10 design variants) to get the best results possible.

The email service provider has an AI email generator that eliminates manual work while you also get autoresponders to take your email marketing efforts to the next level. Other useful features include the SMS marketing option and web push notifications.

For last, we kept the software’s conversion funnels. You can from over 30 professionally-designed and conversion-optimized scenarios to build your lists, showcase your hotel offers and so much more.

Best Features

• Drag-and-drop builder with AI generator
• Autorsponders
• Signup forms and landing pages
• Webinars
• SMS marketing & web push notifications

Pricing

Paid plans of the platform start at $19/month letting you send unlimited campaigns, create popups, forms, and landing pages as well as build a website.

There is also a 14-day free trial availbale that you can leverage to try the tool’s functionality and see whether it could be valuable for your business.

Visit GetResponse

How We Selected The Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Choosing The Best Software For The Hospitality Industry

In the journey to select the ideal email marketing software for your hospitality business you need to look at each tool’s core functionality and additional features that could make running your hotel’s marketing more efficient.

At the same time, the platform you select must be easy to use (with a minimal learning curve) and have a clean interface that all staff members can understand without technical knowledge.

If you want to give Moosend a try, feel free to create an account and send a few newsletters to your email list.