Monthly Email Planner: August Edition [2025]

Summer isn’t over yet, and neither are your emails.

August is the perfect month to keep riding the summer wave and start preparing for fall. It’s a chance to stay relevant while everyone’s still in flip-flops but already thinking about their post-vacation routines.

From end-of-summer sales and back-to-school resets to Family Fun Month, International Cat Day, and Women’s Equality Day, August will let you connect, inspire, and deliver messages that matter.

In our August email marketing planner, you’ll find key dates to target, campaign ideas, and real-life examples to help you send smarter, sell better, and make the most of the season’s final stretch.

Don’t forget to check our August to-do list and explore ready-to-use templates to help you launch your campaigns faster and finish summer strong.

August Email Planner Overview: What to Send

August is ideal for clearing inventory, promoting essentials, or building anticipation for what’s to come.

Here are the key dates and themes to add to your email marketing calendar:

• National Breastfeeding Month: All month
• Family Fun Month: All month
• End-of-Summer Sales: All month
• Back-to-School: All month
• International Beer Day: August 1
• International Cat Day: August 8
• International Youth Day: August 12
• Women’s Equality Day: August 26
• National Beach Day: August 30

Now, let’s see how to wrap summer up in style.

1. National Breastfeeding Month

Whether you offer baby products, wellness items, or everyday comfort tools, National Breastfeeding Month (and World Breastfeeding Week, Aug 1–7) is a great time to support your community with practical tips, new-parent stories, or products that make feeding easier.

Even if your products or services aren’t connected to breastfeeding, you can still draw connections. For instance, a coffee brand could share a calming morning routine guide for new parents. At the same time, a stationery company might offer a printable feeding tracker or journal to help parents stay organized.

Email campaign: Focus less on selling and more on supporting. Use your platform to educate and help destigmatize breastfeeding because every journey looks different, and they all deserve space. Some campaign ideas to consider include:

• Real stories: Feature stories from breastfeeding parents in your community to get closer to your audience.
• Expert Q&A: Partner with lactation consultants or midwives for advice-packed newsletters.
• Feature essentials: Curate products that offer comfort or convenience, such as pillows, blankets, and mugs.

When to send: Start during World Breastfeeding Week (Aug 1–7) with your most educational or community-driven message. Then, send 1–2 supportive follow-ups throughout the month. If you’re running a product promotion, pair it with valuable content (e.g., “5 things to make feeding easier” and product recommendations).

Subject lines: Supportive and empathetic subject lines are most effective in this context. Here are some examples from Modern Milk:

• Happy Breastfeeding Awareness Month!
• Our lactation consultants’ favorite breastfeeding essentials
• Free Guide – The First Week of Breastfeeding

Email copy: Keep it kind, informative, and inclusive. Avoid making assumptions about who is breastfeeding and acknowledge that every experience is unique. For example, “We’re here to support you through every feed, nap, and ‘what now?’ moment.”

Visuals: Use soft, warm tones (pink, cream, muted greens or blues). Show inclusive imagery of parents in real-life moments, feeding, holding, or simply resting. Icons or checklists can work well if you’re highlighting product benefits or expert tips.

CTAs:

• Explore Support Essentials
• Read More from Real Moms
• Start Your Journey with Confidence

Example: Modern Milk

Modern Milk’s August email is a great example of how to combine support, education, and promotion.

The design is clean, using pastel tones and realistic imagery to create an inviting atmosphere. The layout breaks up each offer into its own section, from freeze-dried milk drop-offs to curated support boxes, making it easy for readers to skim and take action.

The copy is encouraging and informative, opening with a reminder that most new moms face challenges, followed by solutions designed to help. Every element ties back to support, not just sales, featuring expert-curated products and photo mini-sessions that celebrate the journey.

Subject line: Happy Breastfeeding Awareness Month!

2. Family Fun Month

In addition to National Breastfeeding Month, August is also recognized as Family Fun Month. This is the perfect excuse to slow down, make memories, and connect with your audience on a more personal level.

You can target this opportunity regardless of your industry or field. All you need to do is add email storytelling to make them resonate. For example, instead of simply promoting products, share how a family uses your picnic set as part of their Sunday tradition.

Email campaign: Use this month to share simple, screen-free activities families can enjoy together, such as park days, picnics, or beach trips. If combined with National Breastfeeding Month, include tips for breastfeeding on the go. You can also run a small giveaway or ask your community to share photos of everyday moments.

When to send: Spread this campaign across the month, especially mid-to-late August, when families are soaking in those last summer days before school starts.

Subject lines:

• Make memories (without the stress) 💛
• Your guide to low-key family fun
• Beach days, picnics & baby snuggles ☀️

Email copy: Keep it simple, affirming, and family-friendly. Use short, journal-style blurbs or “parent quotes” in your copy. This will make your copy warm and relatable without needing a lot of words.

Visuals: Opt for bright, happy lifestyle shots with real families. Blankets on grass, stroller walks, and babies sleeping in carriers at the beach will work well. Colors can be light and summery. For example, blues, creams, light corals, and leafy greens work great here.

CTAs:

• Explore Family Fun Essentials
• Make Every Moment Count
• See Breastfeeding-Friendly Picks

Example: The Bump

The Bump’s content-first August email marketing campaign fits perfectly with Family Fun Month.

The layout feels like a curated guide, offering parents quick reads, expert tips, and product picks in one place. The main call-to-action (CTA) focuses on screen-free bonding activities, while the rest of the email includes practical parenting advice, real-life mom stories, and editor-tested gear.

The visuals are warm and lively, featuring real families in joyful moments. Each section is easy to skim, featuring clear CTAs such as “Read More” and “Get Tips” that encourage engagement without overwhelming the reader.

Subject line: Fun activities to do with babies and toddlers

3. End-of-Summer Sales

This is your last chance to clear seasonal inventory, re-engage inactive shoppers, and turn browsers into buyers before everyone shifts into fall mode.

Among others, you can promote “last chance” deals, create FOMO around disappearing summer products, or even tease next season’s arrivals for early access.

Email campaign: Position your emails as “goodbye summer” moments. You can use urgency to boost your sales. For example, “one last pool day” or “final vacay vibes.”

• Sunset sale: Offer final markdowns on summer products.
• End-of-summer bundles: Curate a limited-time edit of products perfect for late summer getaways, staycations, or long weekends.
• Summer wrap-up guide: Share helpful tips for making the most of the season’s final days, including packing hacks, easy meals, and weekend ideas, alongside featured products that support each tip.

When to send: Start mid-August and build momentum. A five-day email sequence works well here. Start with a tease and early access. Then proceed with the main launch, followed by a reminder and a final call. If you’re short on time, go for a two-part “Buy Now–Last Chance” campaign.

Subject lines:

• End of Summer Sale ☀️ (Sigma Beauty)
• End of Summer Savings + Bonus Offer (Samsonite)
• 🌞😎 Slay Your End-of-Summer Style with These 3 Hot Tools (Bellamy)

Email copy: You can use a hint of FOMO, but keep it subtle. You can also tease what’s coming next at the end of your campaign to transition naturally into September. For instance, “Fall is around the corner… but first, these hot deals.”

Visuals: Use warm tones like amber, burnt orange, or faded yellow. Visually, go with folded beach towels, packed suitcases, sunset photos, or a last iced coffee by the pool. You can also include countdown timers or “last chance” badges.

CTAs:

• Shop the Final Sale
• Say Goodbye in Style
• Last Splash Savings

Example: Solo Stove

Solo Stove’s August email marketing campaign is a strong example of how to wrap up the season with value and style.

The design is clean and lifestyle-focused, featuring warm, natural images that showcase the product in real-life settings, from family cookouts to cozy nights by the fire pit. The countdown timer at the top creates urgency right away, while the offer of a free projector screen adds an extra incentive.

The email copy is straightforward and seasonal, with phrases like “savor the last days of summer.” The email also organizes products clearly with visual bundles and orange CTAs that stand out against the light-colored background.

Subject line: Final Days: The end-of-summer gifts you’ve been waiting for

4. Back-to-School

New notebooks, lost lunchboxes, and the eternal mystery of the missing left shoe… Yes, August is officially back-to-school season. But beyond the chaos of the new school year, this is the time to help your audience prepare for the new season.

If you support parents, teachers, students, or anyone easing back into a routine, this is your chance to offer helpful tips, practical tools, and thoughtful reminders that make the transition smoother.

Email campaign: You don’t need to sell school supplies to run your back-to-school campaign. The main idea is to help your audience get ready with valuable offers and content.

• New routine: Create a short email sequence with tips, checklists, or tools to help your audience establish their new routine.
• Bundles: Promote limited-time bundles that solve your audience’s pain points. For instance, a beauty brand could launch a 5-minute morning kit for quick, back-to-routine mornings.
• Freebies: Offer a downloadable planner, meal prep guide, or habit tracker in exchange for engagement or sign-ups.

When to send: Start early August with content-focused emails, such as tips, then follow up mid-month with shoppable ideas or exclusive offers. If you serve different audiences, consider segmenting them based on roles or interests.

Subject lines:

• Back-to-school is getting closer (Birkenstock)
• Go back to school with SPF ☀️ (Supergoop!)
• Back-to-school promo ends today (Codecademy)

Email copy: Use relatable language and real-life examples to help your audience feel seen and understood. You can also try framing your message as a “real-life survival guide” with fun headers like “Coffee First” or “What Even Is a Schedule?”

Visuals: Feature morning coffee, sleepy faces, half-packed backpacks, or a parent rocking a baby while helping with homework. Earthy tones will help you evoke the feeling of fall without rushing the season.

CTAs:

• Reset Your Mornings
• Explore Time-Saving Picks
• Get the Guide

Example: Happy Socks

Happy Socks’ August email marketing message targets both kids and adults with a fun, bold campaign.

The email design is playful and colorful, using school-themed illustrations to set the tone. The copy keeps things light, positioning socks as the perfect upgrade for school days and office life.

By highlighting different collections, such as kids, adults, FW24, and even “Back to Reality,” the email cleverly addresses multiple customers in a single, cohesive flow.

Lastly, this example shows that even a simple product can fit into the back-to-school narrative if you lean into the mood and make the message feel fresh, fun, and a little unexpected.

Subject lines: Back to School with New Socks

Further reading: Find more about back-to-school email campaigns in our September email planner.

5. International Beer Day

Cheers to a campaign that’s low-pressure, high-fun, and full of opportunity!

On August 1, International Beer Day offers a convenient excuse to unwind and join in the celebration.

This is the kind of one-day campaign that doesn’t need to be overly promotional. Everyone can participate, either through beer promotions, non-alcoholic alternatives, snacks, or beer-adjacent products like barley-infused shampoos.

Email campaign: This is your “grab a cold one and relax” kind of message. Here’s how to approach it:

• Special deals: Promote chill, end-of-summer essentials, such as cooling products, wellness breaks, or even content about self-care with a cold drink in hand.
• Combos: If you sell snacks, accessories, or kitchenware, position them as perfect beer buddies.
• Designated driver deals: Offer a promo for those who don’t drink, celebrating inclusion with mocktail kits, soda bundles, or “Sober but Still Celebrating” picks.

When to send: Plan your campaign for August 1. You can also run a 48-hour flash sale or weekend special tied to it.

Subject lines: This is one of those rare occasions where your brand can create goofy subject lines and use that beer emoji freely.

• INTERNATIONAL BEER DAY 🍺 👊 (Bottle Breacher)
• Time for A Beer Party! (Happy Socks)
• Cheers to you (and a great deal)

Email copy: Use simple language to make your audience feel like they’re part of the fun, even if they’re not beer drinkers. You can keep it casual and conversational with headers like “Crack One Open” or “Beer Not Required” to make the content feel light and inclusive.

Visuals: You can add glasses, summer snacks, and people having fun. Opt for party vibes, golden hour, or backyard moments. You can also use beer-inspired colors, such as amber, foam white, navy, and muted green.

CTAs:

• Pour One Out (for This Deal)
• Raise a Glass
• Celebrate Your Way

Example: Made In

Made In’s August email marketing campaign shows you how to turn a simple product launch into a timely, seasonal campaign that aligns perfectly with International Beer Day.

The design is clean and elegant, with a shot of beer served in a beautifully crafted glass. The copy seamlessly blends product benefits (foam control, aroma retention, and stemmed design) with lifestyle appeal, inviting readers to “celebrate the new launch” alongside them. It feels casual and premium at the same time.

The red CTAs are clear and bold (“Shop Beer Glasses”), while the newsletter image does most of the talking.

This email proves that you don’t need a full beer catalog to join in on Beer Day. A well-timed launch, great visuals, and a small celebratory nudge can be all it takes.

Subject line: Beer Glasses Are Here!🍻

6. International Cat Day

What’s the purr-fect excuse to have some fun with your audience? International Cat Day on August 8.

It’s playful, light, and surprisingly versatile, so even if your brand has nothing to do with pets, you can still join in.

Email campaign: You can create a campaign that celebrates all things cozy, calm, or mischievous, just like cats.

• Limited-time offers: Run a one-day or weekend-only promotion tied to comfort, calm, or feel-good products, perfect for lounging like a cat.
• User-generated content: Invite your audience to share cat photos for a chance to be featured in your next email or on social media.
• Giveaway or contest: Host a “Cutest Cat” contest and offer a prize that aligns with your brand, such as gift cards, bundles, or exclusive access to nurture your audience.
• Support and educate: Partner with a local shelter or nonprofit to spotlight adoptable cats or share tips on pet care, rescue, and supporting animal welfare.

When to send: You can start teasing on August 6 or 7 with a playful message on social media, and then go all-in on August 8 with your email campaign.

Subject lines: Keep them playful and curiosity-driven. Use puns sparingly, and only if they fit your brand, though.

• It’s officially cat people’s day 🐾
• Cat’s out of the bag: Here are the deals
• Fur real… you need to see this

Email copy: Use warm and fun language to make your audience smile. For example, you can use something like this: “Today’s the day to embrace your inner cat: stretch out, stay in, and treat yourself.”

Visuals: Images of cats are a must for the day. Pastels and warm neutrals will also make your email feel inviting and visually appealing, encouraging users to scroll through it.

CTAs:

• Get Cozy
• Shop Cat-Inspired Picks
• Treat Yourself

Example: Meowingtons

Meowington’s campaign leads with a strong, time-sensitive offer paired with a clean design and cozy visuals that instantly appeal to cat lovers. The layout is simple and playful, with a clear and playful CTA (“Shop Meow”) and a reminder that more deals are coming.

What sets this August email marketing message apart is the story of Penne, a shelter cat whose adoption fee is being sponsored by Meowingtons. It adds emotional weight and shows that even a sales email can have a real impact.

This email proves that International Cat Day isn’t just about cute content but an opportunity to give back, tell stories, and make your customers feel part of something meaningful.

Subject line: 🙀 International Cat Day SALE Starts Now! 🙀

7. International Youth Day

Celebrated every year on August 12, International Youth Day is a global celebration of the ideas, potential, and voices of young people worldwide.

Even if your brand doesn’t target Gen Z directly, this is an excellent opportunity to highlight your values, such as empowerment, creativity, or forward-thinking perspectives, in your August email marketing efforts. You can also use this day to support causes that benefit young people, highlight emerging creators, or simply bring fresh energy to your content.

Email campaign: This isn’t a hard-sell holiday but a platform. So, use your campaigns to uplift young voices with messages like:

• Spotlight young creators: Feature up-and-coming artists, designers, or entrepreneurs your audience should know, especially if they align with your brand.
• Give back: Donate a portion of your sales to a youth-focused nonprofit and share with your audience why it matters.
• Future-focused messaging: Share a message about hope, innovation, or change, and how your brand is investing in the next generation (products, practices, or people).

When to send: Consider a single, story-led email that drives traffic to a blog, interview, or social cause. You can also create a zero-click newsletter to educate your audience inside the inbox.

Subject lines:

• Celebrating young voices this International Youth Day
• Meet the next generation of changemakers
• Join us in supporting young creators

Email copy: Use hopeful, inclusive language that uplifts and inspires. Also, consider including a quote from a young creator, team member, or customer to lend authenticity to your message.

Visuals: Add bright color blocks, portraits, or collaborative images. User-generated content or creator features work especially well here.

CTAs:

• Meet the Creator/[Creator Name]
• Support the Future
• Explore Youth-Led Picks

Example: Shopify

Shopify’s “Talking Shop” email is a great example of how to present young voices for an International Youth Day campaign.

The email highlights multiple young entrepreneurs, from a 9-year-old candle maker to a teen CEO of a stationery brand. Each story is concise, skimmable, and accompanied by strong visuals that convey personality and purpose. The layout balances educational content, inspirational quotes, and practical resources, making it easy to engage, learn, and take action.

What stands out is how Shopify doesn’t just feature these kids but amplifies them. The calls-to-action (“Meet Lily,” “Get More Ideas,” “Read More”) are supportive, not salesy, and the message throughout is clear: the next generation is already building big things.

Subject line: 🧸 CEO Jr.

8. Women’s Equality Day

August 26 marks Women’s Equality Day, commemorating the certification of the 19th Amendment in the United States and highlighting the broader fight for gender equality worldwide.

This is your opportunity to acknowledge progress, celebrate women’s contributions, and reaffirm your brand’s commitment to equality and inclusion.

Email campaign: Keep it purpose-driven and thoughtful. This isn’t a time to sell products but to educate. Here are a few meaningful campaign ideas for your brand:

• Founders first: Share the story of a female founder, team member, or partner you work with and let their voice lead.
• Feature businesses: Use your email to feature women-led businesses, creators, or community leaders your audience should know about.
• Support in action: Donate a portion of sales to a nonprofit focused on women’s rights or access to education, and explain why it matters to your brand.

When to send: The best time to send your message is on August 26, preferably in the morning, for better engagement.

Subject lines: Avoid performative messaging and keep them authentic and concise.

• Make a statement this Women’s Equality Day (Misty’s Florist)
• TUMI Recognizes National Women’s Equality Day (TUMI)
• Serena Williams, Natalie Portman, and Jodie Foster on pushing boundaries for women (MasterClass)

Email copy: Your tone should be respectful, empowering, and actionable. If you’re featuring others, include quotes to make your message more direct and impactful.

Visuals: Include powerful, editorial-style photography, featuring real women, their stories, and settings. You can use muted tones (lavender, deep navy, terracotta) for a more professional look.

CTAs:

• Meet the Founder
• Support Women-Led Brands
• Join the Movement

Example: NYX Professional Makeup

NYX’s August email marketing campaign prioritizes authentic voices and values over product promotion, while staying true to the brand’s identity.

The email features quotes from four women at NYX, each sharing what Women’s Equality Day means to them. The message is personal and reflective, allowing for diverse experiences while promoting NYX’s core values of inclusivity and self-expression.

The visual design also keeps the spotlight on the women, using clean portraits and quotes that stand out. The email also invites readers to engage further through an Instagram Q&A takeover, turning the campaign into an interactive experience.

Subject line: Happy Women’s Equality Day!

9. National Beach Day

Sand, sun, and last-call summer vibes, National Beach Day on August 30 is your final golden chance to take advantage of the season before fall takes over. Whether your brand is all about outdoor fun or just likes riding the seasonal wave, this is a low-pressure, high-fun moment to connect.

You don’t need to sell swimsuits to join in. Just think beyond the beach bag and you’ll be ready to roll.

Email campaign: You can go all out with a full summer sendoff or spin it into a beach-inspired twist on your existing products.

• End-of-summer picks: Curate products that pair well with sunshine, downtime, or that “just one more weekend” feeling.
• Sunset sale: Run a 48-hour promo to clear out summer stock or feature limited-time warm-weather offers before they disappear.
• Beach cleanup & awareness: Partner with a local organization or share educational content about ocean conservation. You can highlight eco-friendly products, donate a portion of your sales, or encourage your audience to participate in a beach cleanup.

When to send: Plan your August email marketing campaign for the 30th. If you’re running a sale, you can tease it early and make your final send feel like a beach bon voyage.

Subject lines:

• Soak up every last drop ☀️
• Don’t miss the (sunset) sale
• Before the sun sets on summer…

Email copy: Keep your copy fun and breezy. You can mention how there’s still plenty of time to enjoy the beach and the sun.

Visuals: Use warm tones and natural lighting along with real photography. You can also repurpose UGC for a more authentic look.

CTAs:

• Shop the Beach Edit
• Catch the Last Wave
• Soak It Up

Example: BIKO

BIKO’s end-of-summer email is a great example of how to embrace National Beach Day without going overboard on beach clichés.

The campaign highlights the brand’s beach-inspired jewelry with clean visuals, a sun-soaked color palette, and witty copy. It sets the tone with a single hero image, followed by product shots styled in natural beach and poolside settings. The overall mood? Casual luxury with a splash of sunshine.

Here, the brand doesn’t just show the products but invites you into a vibe. The CTA (“Dive In”) fits the theme perfectly, and the added detail about branded pouches for “shoring your goods” ties it all together beautifully.

Subject line: 🌴 Beach, Please.

August Email Marketing To-Do List

August is the final stretch of summer and your last chance to ride the seasonal momentum before fall kicks in.

You can use this time to refine your email marketing strategy, clear out summer stock, and prepare your audience (and automations) for what’s next.

Here’s your checklist to close the season strong:

• Wrap up summer campaigns: Clear out seasonal inventory with flash sales, bundles, or limited-time edits (like your Sunset Sale or End-of-Summer Picks).
• Test fall teasers: Sneak in early previews of fall collections or routines to be one step ahead. Tease your September series, hint at a fall drop, or share a blog post that bridges summer to autumn. This helps smooth the transition and maintains high interest.
• Optimize your automations: Review your post-purchase, welcome, and abandoned cart flows. Update copy, product recommendations, and timing to reflect late-summer behavior and upcoming fall needs. Make sure every automated touchpoint feels current and intentional.
• Segment for back-to-everything: School, work, routine, or whatever your audience is returning to, segment your lists accordingly and personalize your messages around those shifts.

August Email Marketing Templates

With end-of-summer sales, back-to-school campaigns, Beer Day, and more, August is packed, so let’s make sending emails the easy part.

Below, you can explore some of our ready-made templates, designed for a range of purposes, from summer promotions to purpose-driven campaigns. Simply sign up for a free Moosend account, select the one you prefer, customize it, and hit send.

Try them for free

Warm welcome email template

This sunny, high-energy welcome template is perfect for new subscribers joining your list during the August rush. With bold colors and a simple structure, it captures the carefree spirit of summer while setting the tone for what’s to come.

Great for seasonal onboarding, beachy brands, or newsletters with personality, it’s your go-to for making a warm first impression.

Awareness email template

This purpose-led template is perfect for Breastfeeding Awareness Month or Women’s Equality Day. With its soft color palette, powerful headline, and donation-focused structure, it’s built to raise awareness and drive meaningful action.

Whether you’re promoting a cause, sharing survivor stories, or spotlighting a nonprofit partner, this layout keeps the message clear and the emotion at the forefront.

End-of-summer newsletter design

This visually rich template is ideal for National Beach Day or any end-of-summer promotion. With its ocean-toned palette, lifestyle-focused layout, and bold header-image combo, it invites readers to immerse themselves in your content.

Great for a variety of promotions, such as surfwear, outdoor gear, or travel-ready products, this template makes it easy to spotlight items while riding out the final wave of summer.

Get Your August Email Marketing Campaigns Ready

Summer might be slipping away, but there’s still time to make an impact. You can clear out stock, send one last sunny promo, share something helpful, or support your audience as they get back into routine. August is the sweet spot for it all.

So don’t hit snooze on your campaigns just yet. Get in there, hit send, and wrap up summer strong. Because when fall comes, you’ll be more than ready.

And if you need a hand, you can sign up for a free Moosend account and grab our ready-made templates to launch your August campaigns in minutes.