8 Best Lead Management Software For 2024

Selecting one of the best lead management software is vital to drive growth for your business and boost your sales pipeline. But how does one go about searching for such a tool? The task may seem intimidating given there are so many platforms out there.

In this article, we aim to help you find the right tool for your needs with a curated list of the top lead management software right now. We’ll take an in-depth look at their pricing, available features, and standout functionality as well as their most notable pros and cons.

How We Selected The Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

What is Lead Management Software?

Lead management software helps businesses attract, qualify, nurture, and finally convert leads (prospects) into customers.

There are various aspects of lead management, like the following:

• Lead generation
• Lead segmentation
• Lead qualification
• Lead nurturing
• Lead scoring and lead routing

This is why there are so many solutions available in the market.

Now, it’s time to look at the top contenders to make your decision-making easier.

Lead Management Software: Comparison Overview

Here’s a quick comparison table with the best lead management software to give you an idea of what’s coming up.

Now let’s look at these services in more detail.

1. Pipedrive

Pricing: Paid plans start at $24.90/month, 14-day free trial

Best for: Sales teams, SMBs

Best feature: AI-powered sales assistant

Pipedrive is popular lead management software trusted by thousands of well-known brands. Its core functionality focuses on pipeline management, so you get a visual and intuitive interface that makes everything effortless. The Kanban-style dashboard helps you visualize your whole sales funnel while moving deals along as they progress.

With Pipedrive you can also streamline your sales process with automation. For example, you can set up custom automated workflows or choose from ready-made templates. What’s more, you can automate lead routing via custom rules and thus increase conversions.

To track your sales metrics and optimize your strategy, Pipedrive provides real-time analytics. Among them, you get visual reports and dashboards to identify bottlenecks, and daily snapshots of your sales team’s performance. You can even predict earnings based on past performance, from recurring revenue to one-time deals.

Pipedrive’s solution has mobile apps for both Android and iOS, so you can access your data on the go and engage with leads with instant follow-ups. Finally, the platform can integrate with more than 400 apps for project management, marketing, video calls, and more.

Pipedrive Features

• Visual pipeline management
• Customizable dashboard options for resource management
• Smart Contact Data to collect information with one click
• Sales performance reporting
• Chatbot and Live Chat functionality

Pricing

Pipedrive doesn’t have a free plan, but there is a 14-day free trial available. Paid plans start at $24.90/month per seat (billed monthly) giving you essential functionality to get started and set up simple sales processes.

2. HubSpot

Pricing: Paid plans start at $20/month, free tier

Best for: Businesses of all sizes

Best feature: AI-assisted email outreach

HubSpot is among the best lead management software mainly due to its ease of use and comprehensive feature set. The platform helps businesses of all sizes attract, engage, and nurture leads effectively.

With HubSpot, users can manage their leads and prospecting activities in one place. What’s more, your leads can automatically move through your pipeline as your reps engage them. This means that your sales team can keep selling and managers can report using up-to-date information.

With HubSpot, you can collect more leads via customizable web forms. The form builder is very easy to use and lets you create custom fields that can “inform” your CRM. But the platform’s standout functionality is its email outreach and follow-up capabilities. For example, you can automate personalized email campaigns that resonate with your prospects.

What’s also nice is that HubSpot integrates with tools like Gmail and Outlook, helping you access all sales and marketing information in one place. Overall, HubSpot is a great tool to manage your sales pipeline and optimize sales processes. Its main drawbacks are that email templates have limited customization options and some features may require additional add-ons that need to be purchased at an extra cost.

HubSpot Features

• Intuitive interface with a customizable dashboard
• Sales automation tools
• Social media scheduling
• Robust analytics and reporting tools
• Integrated payment processing

Pricing

HubSpot offers different pricing plans starting at $20/month/seat. The Starter plan provides essential features and tools to start your lead management journey, including contact management, email marketing, reporting, and basic automation.

There is also a free tier including marketing and sales tools among others.

3. Moosend

Pricing: Paid plans start at $9/month, 30-day trial (sign up here)

Best for: Small businesses, Startups, Enterprises

Best feature: Advanced segmentation capabilities

Moosend is a robust email marketing and automation tool with lead management features, helping businesses nurture and convert leads into loyal customers. At its core, Moosend aims for simplicity and effectiveness, allowing users to create personalized email campaigns with ease. You can also track and analyze customer interactions to inform your marketing strategies.

Moosend allows the automatic capturing of leads through forms and landing pages. You can then further segment them based on their email and website behavior and preferences. As a result, sales teams can deliver targeted messages at the right time, significantly improving the chances of conversion.

With Moosend’s automation features, you can forget repetitive tasks and let your team focus on crafting more compelling content and strategies. Moreover, its detailed analytics provide deep insights into campaign performance and lead engagement for data-driven decisions.

Overall, Moosend can be a great tool for companies of all sizes due to its affordability and scalability. With this lead management tool, you can handle leads from their initial capture to conversion, ensuring a smooth transition through the sales funnel.

Moosend Features

• Automated, personalized email campaigns
• Lead capture and segmentation
• Subscriber management
• Customizable signup forms
• Detailed analytics and reporting

Pricing

Moosend’s paid plans start at $9/month giving you access to all its tools and features including email marketing, subscriber management, forms, and landing pages.

You can also try Moosend by registering for a free account. No credit card is required.

Try Moosend

4. Freshsales

Pricing: Paid plans start at $11/month, 21-day free trial

Best for: SMBs

Best feature: AI-powered contact scoring

Freshsales is an easy-to-use sales CRM that can help you grow your pipeline, boost conversions, and increase productivity with the power of AI. The service will be great for SMBs looking to automate their lead review workflows.

The platform lets you run smart sales campaigns to capture leads, qualify, route, and track them. To organize your prospects, you get customizable kanban views with drag-and-drop cards.

Freshsales can also help brands better understand their customers. You get a 360° view of their activity, interactions, and favorite channels, so you can engage them with content that resonates with them.

With the lead management software’s automation, you can eliminate mundane tasks and streamline processes. You also get AI insights about the best leads and deals. As for the platform’s drawbacks, the most significant are the learning curve for inexperienced users and the limited integrations compared to other lead management tools.

Freshsales Features

• Campaign management
• AI-powered lead scoring
• Deal and account management
• Easy import and export of data
• Integrations to extend functionality

Pricing

Freshsales offers a 21-day free trial giving users instant access to the fully-loaded CRM. After that period, there are three paid plan options starting at $11/month billed monthly.

5. Mailchimp

Pricing: Paid plans start at $20/month, free plan

Best for: Small businesses

Best feature: Predictive segmentation

Mailchimp has evolved beyond its initial email marketing functionality to become comprehensive lead management software. It allows businesses to streamline their marketing efforts and foster strong customer relationships. As we all know, effective lead management goes hand in hand with targeted communication strategies.

With Mailchimp, users create and deliver attention-grabbing emails but also track, manage, and engage leads throughout the customer lifecycle. Its sophisticated automation capabilities help nurture leads, turning prospects into loyal customers with personalized messages.

Furthermore, Mailchimp’s data-driven insights ensure that every campaign is more informed and effective than the last. Small businesses especially will get a lot of value with its wide set of tools including social media marketing, customer profiles, and email campaign A/B testing.

Mailchimp Features

• AI marketing tools
• Email campaign automation
• Marketing CRM
• Customizable signup forms
• A/B testing

Pricing

Even though Mailchimp offers a free plan, it’s heavily limited in terms of features and limits. Paid pricing starts at $20/month, giving you access to data-driven automation and optimization tools.

6. Apptivo

Pricing: Paid plans start at $20/month, 30-day free trial

Best for: Small businesses, SMBs

Best feature: Customizable app structure

Apptivo is a feature-rich, cloud CRM that can help businesses track, nurture, and manage their sales cycle. The platform has different apps for various purposes like marketing, sales, invoicing, and project management.

With Apptivo, you’ll be able to monitor lead progress, from initial contact through to conversion, using tools that allow improved communication, better organization, and enhanced decision-making.

What’s great about Apptivo is the intuitive interface and customizable features. Sales teams can follow up on prospects, prioritize tasks and close deals faster. Additionally, Apptivo’s analytics and reporting capabilities provide insights into sales performance and lead behavior, helping businesses “refine” their strategies.

Overall, this lead management solution is affordable and scalable, allowing small businesses and SMBs to enhance their operational efficiency and achieve sustained success.

Apptivo Features

• Contact management
• Sales pipeline visualization
• Task and activity tracking
• Performance analytics and reporting
• Collaboration tools

Pricing

To get started, Apptivo has a 30-day free trial that lets you explore its functionality. Paid plans start at $20/month per user, ideal for small sales teams to manage deals & send quotes.

7. Zoho CRM

Pricing: Paid plans start at $20/month, 15-day free trial

Best for: Businesses using the Zoho suite of products

Best feature: AI sales forecasting & data enrichment

Zoho CRM is another powerful lead management platform that deserves attention. Its main appeal lies in the deep customizability it offers as well as its AI tools for sales forecasting, enrichment and analytics.

Its user-friendly interface makes the tool suitable for both small and larger teams. Among the most notable features is lead scoring, letting you prioritize leads based on their potential value and likelihood to convert.

Investing in a higher-tier plan unlocks AI functionality that assists in data enrichment, predictive analytics, recommendations, and best time to engage with prospects. These functions are not present in similar lead management software.

Despite its great functionality, Zoho CRM has a substantial learning curve. Also, its most advanced features are only available on more expensive plans. Nevertheless, Zoho CRM is among the top lead management software thanks to its robust features and versatility in use cases it can cater to. Finally, the company offers bundles that unify sales, service, and marketing in one platform.

Zoho CRM Features

• Sales forecasting
• AI data enrichment
• Data review process
• Automation and process management
• GDPR compliance

Pricing

Pricing of Zoho CRM starts at $20/month, giving you access to multiple pipelines, sales forecasting, and email analytics.

Zoho CRM also offers a 15-day free trial to test its features and capabilities.

8. ActiveCampaign

Pricing: Paid plans start at $23/month, 14-day free trial

Best for: Growing sales teams, Enterprises

Best feature: Advanced marketing automation

ActiveCampaign is a well-known platform among marketers. Apart from its email marketing offering, it comes with a CRM and sales platform so businesses can incorporate automation into their sales process.

Its automated sales pipeline tracks interactions at every stage of the sales cycle. You can qualify leads with ease, and update scores based on email engagement, calls, and site activity. This way, your team is always aware of leads ready to talk to your representatives.

To capture more “high-quality” leads, you can set up automated one-to-one emails. ActiveCampaign lets you manage all your contacts from a central platform, even from your mobile device.

Last but not least, ActiveCampaign has more than 900 integrations with popular software and tools, so your data is always synchronized.

ActiveCampaign Features

• Pipeline, account & deal management
• Advanced segmentation
• Sales automation
• Lead scoring
• AI win probability (for deals)

Pricing

Paid plans of ActiveCampaign’s CRM & Sales Engagement platform start at $23/month. For more advanced functionality you can choose the Professional or Enterprise plan.

There is also a 14-day free trial that allows you to use the platform and test if it fits your business needs.

Additional Resources

Looking for more information about lead management? Here are a few articles that might be helpful:

• Top email list management software
• Audience segmentation guide with examples

Top Tools For Better Lead Management

All of the above tools can help you streamline your lead management, track your leads with automation and see valuable insights about your deals, trends, and prospect behavior. You need to consider your budget and needs carefully and select the tool that better fits your business.

If you feel that Moosend ticks the right boxes, make sure to create a free account and see whether its lead management options can help you grow your business and increase conversions.