Constant Contact Pricing: Is It Still Worth It? [2024]

Wondering about Constant Contact pricing?

In this guide, we’ll take a close look at:

• what each Constant Contact pricing plan offers
• which users will benefit most from each plan
• additional fees associated with using this tool
• whether Constant Contact’s plans are worth it

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Constant Contact Pricing: Overview

Constant Contact is a well-established email marketing software. Its pricing model is based on the number of contacts as well as the features offered by each plan.

Constant Contact pricing consists of three plans: the Lite plan ($12/month – 500 contacts) that has basic email marketing features, the Standard plan ($35/month – 500 contacts) that includes marketing automation, advanced segmentation, subject line A/B testing and dynamic content, and finally, the Premium plan ($35/month – 500 contacts) that takes your digital marketing to the next level with SEO, ads and richer analytics.

What’s more, this email marketing tool offers a 15% discount if you prepay for 12 months.

Unfortunately, Constant Contact has no free plan. This is surely a bummer, but there is a 60-day free trial (no credit card required) and the company provides a 30-day money-back guarantee in case you’re not satisfied with the service.

You can also add SMS marketing functionality (US customers only) to any plan for 0-500 messages at $10/month.

In a nutshell, Constant Contact is a decent email service provider with great deliverability rates. However, its pricing is a bit “aggressive” regarding what it offers and what the competition offers at the same price tag.

Now it’s time to see a feature breakdown for each paid plan.

Constant Contact Pricing: Feature Breakdown

First, let’s see a simplified view of the available features for each plan.

*If you exceed your monthly sending limit, there is an overage fee of $0.002 per email sent.

Now let’s see how Constant Contact pricing scales based on the number of contacts.

Constant Contact Pricing Plans: Analysis

Let’s explore each individual Constant Contact plan in more detail:

Lite Plan – Starting at $12/month

The first paid plan of Constant Contact provides users with the essentials to begin their email marketing journey. It has a steep starting price tag of $12/month for 500 subscribers and it allows only 1 user to handle the tool (so no team collaboration).

The Lite plan includes:

• Customizable email templates
• Automated welcome email sequences
• Event management
• Social media marketing
• 300+ integrations
• A.I. content recommendations
• Landing page builder

Who is this plan best for?

The Lite plan is ideal for beginners or small businesses with minimal requirements. Moreover, it will be a great fit for occasional senders and solopreneurs who don’t need advanced features and marketing automation.

Standard Plan – Starting at $35/month

The Standard plan can satisfy the needs of the majority of businesses out there. Starting at $35/month for up to 500 subscribers, it may not be cheap, but it provides some serious functionality to boost the growth of your business.

Upgrading to the Standard plan gives you access to:

• Pre-built automation templates
• Resend emails to non-openers
• Subject line A/B testing
• Email archive and email scheduling
• Contact segmentation
• Social media ads
• More storage (10 GB) for your images and documents
• Richer analytics

Who is this plan best for?

This plan is a great fit for businesses wanting to take advantage of email automation and put their email marketing on autopilot. What’s more, the social media ads integration and the ample storage space will help your team handle your marketing strategy more effectively.

Premium Plan – Starting at $80/month

The Premium plan of Constant Contact offers the most advanced features of the email marketing platform plus some growth tools like ads and SEO. While you don’t get to send unlimited emails, your limits are very high. Moreover, unlimited users can work in the same account (with different roles and permissions), making team collaboration effortless.

Apart from these, you also get advanced features like:

• Custom automation workflows
• Dynamic content
• SEO
• Ads (with dedicated ads manager)
• Rich reporting (with email heat maps and revenue reporting)

Who is this plan best for?

This plan is aimed at businesses that wish to run their whole digital marketing from a single platform. If you need these advanced features, this plan will be great for you.

Constant Contact Pricing: Useful Information

• Going over your monthly sending limits means you’ll need to pay overage fees of $0.002 per email sent.
• You get a 15% discount if you commit to a yearly subscription (prepay 12 months).
• All plans come with a 30-day refund if you’re not satisfied with the service.
• SMS marketing add-on service is only available for US customers.
• There is a Lead Gen & CRM plan including tools for automation, CRM, sales, and more that starts at $449/month for those looking for an all-in-one CRM solution.

Conclusion

In our Constant Contact review, we found that this email marketing solution favors simplicity and usability. Our user experience was great and we believe that the software’s niche features (event management) can “justify” the high starting price. Nevertheless, the tool remains a rather expensive solution when compared to its alternatives because it is lacking in terms of automation features and segmentation options.

Despite the absence of a free plan, this email marketing service has a generous 60-day free trial that users can leverage before committing. The 30-day refund policy is an additional benefit.

All in all, Constant Contact is a worthy email marketing platform due to its high email deliverability and the huge number of integrations. However, if you are a “demanding” user in need of advanced automation and list management features, you may want to consider other alternative solutions for your business.

FAQ

Here are some of the most frequently asked questions about Constant Contact pricing.

1. How much is Constant Contact platform fee?

Constant Contact pricing starts at $12/month for the Lite plan, $35/month for the Standard plan, and finally, $80/month for the Premium plan. There is also a free 60-day free trial to test out the tool.

2. Do you pay for Constant Contact?

Constant Contact is a subscription-based digital marketing product that you pay on a monthly basis. You can cancel your subscription at any time, and the company also offers a 30-day full refund if you’re not satisfied.

3. How many free emails can I send with Constant Contact?

You can send up to 100 free emails with Constant Contact by leveraging the tool’s 60-day free trial. If you exceed that limit, you’ll need to purchase one of the available paid plans.

4. What is the success rate of Constant Contact?

According to Constant Contact’s website, the software has an impressive 97% email deliverability rate. This can be confirmed based on recent external deliverability tests.

5. Is there a discount for non-profits?

Yes, non-profit organizations enjoy a 30% discount when they prepay their plans for 12 months.