Engage new users with a warm welcome
Want your new signups to interact with your brand instantly? Why not show your appreciation and nudge them towards engagement through a welcome email series with all the basics of your brand?
What is a welcome email?
A welcome email is the first email a new lead receives when opting into your email list. It can contain different information about your brand. For example, your aims and mission statement, the frequency of your newsletters, and useful information for users who haven’t come into contact with your organization before.
Hook visitors where they are
Get your brand in front of your audience with Moosend’s landing pages and subscription forms. Once visitors opt in, send them welcome emails to win them over.
Craft from scratch or choose your welcome email’s looks
Communicate with new customers with the perfect welcome email. Create your own to show the full character of your brand or pick and customize one of Moosend’s ready-made templates.
Never lose a new lead with welcome email automations
Moosend’s ready-made welcome email automation recipe is here for you to set and forget. Get in front of new subscribers no matter when they subscribe.
Expert tips for better welcome emails
Not sure how to set up your welcome email campaign? Our experts’ knowledge is here to inspire you and walk you through your efforts.
Top welcome emails
We gathered all the top brand inspo you'll need for your first campaign.
Read more
Go beyond the first welcome
All the automation recipes you'll need to engage new users and retain existing ones.
Read more
Join 100,000+ empowered customers
-
“After going through Mailchimp, and other platforms, we decided to stay with Moosend. From seamless onsite event tracking to amazing support, there's no other tool matching the feature set & price point offered.”
Dipak Raghuwansi, Email Marketing Associate | Vogue
-
“It's hard to find a team that's willing to give solutions to your business needs, but with Moosend we cerainly did it! The product is seamless giving the best satisfaction to our most precious assets…our customers”
General Manager, DOMINO’S
-
“Moosend is a user friendly professional platform with a great support team. And the most incredible thing is that it’s cost efficient. Thank you Moosend for making my life easier”
Alex Melvani, Membership Officer at WWF
-
“Thanks to Moosend our clients are always happy. User–friendly dashboard, amazing support, great tools & automations help our business grow, and our clients deliver outstanding results.”
George Levetikos, Chief Integration Officer, MullenLowe Group
-
“A very friendly end user experience and great technical support. One of the most admirable companies, with great potential! The consistent addition of new features, makes it even better!”
Anthony Rigby, UK digital marketing manager at Careerbuilder
FAQs
Let us cover the basics for you
How long should I wait between a signup and a welcome email?
Welcome emails should be sent as soon as a new lead signs up. The reason behind this, is the fact that users expect to see a welcome email at that point in time, no matter your industry.
Can all industries send welcome emails?
Yes, welcome emails are for all industries, no matter the niche. The content is what differentiates them, after all. For example, an eCommerce store’s welcome email could contain a discount code, whereas a SaaS business’s welcome email could be focusing on information about the product and its functionalities.
What are some common mistakes to avoid in welcome emails?
The most common mistakes to avoid in welcome emails include overloading the email with too much information, failing to include a clear CTA, and sending generic messages. Of course, each niche and audience is different, so make sure to understand what works for you, first.
Why is a welcome email important?
Welcome emails are the first touchpoint with a new subscriber. They have high open rates, because users expect them, and can set the tone for future interactions. A well-crafted welcome email can engage subscribers, help them understand your business, and lead them further down the funnel.
Hit your goals with one tool
Build emails that attract, engage, and convert the right audience.