Weather conditions can play an important role in the effectiveness of marketing campaigns in certain industries. That is why we at Moosend prepared this marketing automation recipe in a way that it takes into account the weather in the area where your contact is based. This weather-based re-engagement recipe starts working for your business when someone on your list clicks any link.

Then the subscriber goes through a filter that checks the weather conditions where they are. Since you want to promote product offers that are weather-sensitive, different campaigns will be sent out to different user segments. For example, if it is rainy at the contact’s location, they will receive an email promoting umbrellas. On the other hand, if Moosend’s platform finds that it is sunny, they will receive your straw hats campaign.

Does the weather affect your product sales? If yes, use this automated workflow to segment your list on the fly and have them receive the appropriate marketing message.

The repeat purchases reminder recipe is a special automated workflow that is best suited for companies which follow a recurring revenue business model. Use this pre-made marketing automation to remind users to place a recurring order, pay their subscription or replenish products. It can help any B2B or B2C product or service business remind their customers not to miss a recurring order date.

With this automation tool in place, you will help your subscribers refill their stash, replenish their stock, top-up their account or renew their monthly subscription manually. Does your product come with an expiry date? Do you sell annual contracts? Use this recipe to make sure your customers are reminded in due time.

In order for this automation to work on autopilot, you first need to choose a custom date field. You can practically assign any milestone to the custom field, e.g. order date. Then the automated workflow will check whether a certain number of days have passed from your customer’s last order, and it will send them a reminder email at the right date. The campaign can also be personalized to incorporate their name, product preference or other important data.

You have set up a landing page for a special offer you are promoting. Did you know that with marketing automation and website tracking it is very easy to reach out to the users who landed on that page?

Track individual visitors and follow up with everyone who engaged with your webpage to remind them of the offer. Use the special offer reminder which sends an email to everyone who visited the web page but did not make a purchase.

Send them a kind reminder about the offer, ideally with an expiry date to create a sense of urgency. The Special offer reminder automated workflow can also be used to send a special campaign to people who have visited a particular product page on your eCommerce website but have not placed an order yet.

Customers visit eshops on a daily basis so it is central that they keep your eshop top-of-mind.

Separate buyers from non-buyers and re-engage everyone who has made any purchase in the past but has not visited your website in a while.

You can achieve this with the Website re-engagement email recipe.

Depending on the time frame within which you consider a customer inactive, set up this recipe so that as soon as that point in time is reached, they get a reminder about your brand.

Make sure that the style of the email campaign reflects the branding of your company, and top it off with an offer or other incentives to have them back to your website.