They say that devil's in the details and this devil is costing you money. By setting up your buyer personas following this step-by-step guide, you can increase your brand loyalty and secure higher ROI in the long term. This is how.

Nowadays, consumers set multiple criteria to decide which brands to support. Many opt for businesses that, apart from the product quality they offer, have put corporate social responsibility (CSR) and cause-related marketing on top of their initiatives. Let’s see some relev . . .

What is neuromarketing and how can marketers apply it to boost their brand and promotional campaigns? In this guide, we’ll walk you through this sophisticated marketing field in simple steps. Consumer behavior is a puzzle itself. Human brains are so complex that it gets har . . .

The most wonderful time of the year is just around the corner and marketers can make the most of this holiday season for better results. So here, we’ve gathered top Christmas marketing stats and shopping facts to help you craft a successful holiday marketing strategy. In th . . .

How can marketers attract the right audience and gradually convert them into loyal customers? By putting inbound marketing at the top of their lists – simple as that. As you already know, there are lots of ways to bring new customers to your business. Leaders are on t . . .

What is demand generation? Is it all about generating leads for your business or something more? Let’s find out! First off, having a strategy that focuses on generating demand will help you promote your brand awareness and educate your target audience even before they . . .

Emotions, trust, loyalty. How can those elements impact customer retention over time? Stay with us to learn everything about relationship marketing and how it can contribute to your success as a business. One of the reasons why we keep choosing certain brands, again and aga . . .

Want to find the best stock photo sites in town to create visual content your customers will never forget? Here are some top options for all budgets and needs! You’ve probably heard that a picture is worth a thousand words. If you aspire to attract new customers or follower . . .