These 2 Shiny New Editor Features Will Make your day

This is crazy, right? More features in only 2 days! That’s life with Moosend folks!

So, what’s new this time? Oh, well, nothing important.

Only 2 new editor features to elevate your email marketing strategies.

Hooked?

Keep reading!

Conditional Blocks

How many times have you wished you could show unique content to your subscribers depending on their unique profiles?

Well, Moosend at your service once again!

Say hello to our magical, conditional blocks that let you insert dynamic content into your email marketing campaigns.

Let’s say that you want to send an eCommerce campaign with an image showing your new collection. You can use an image that includes both men’s and women’s garments.
You can use 2 images, each containing two different garments.

OR, you can create multiple versions of your content and create a conditional block that will let you display unique content, adjusted to your subscribers’ data.

To make a block conditional, just click on its settings and set your Conditional Visibility settings.

Adding a condition in this step is crucial. Just click on the Comparer drop-down list, pick exactly what suits your campaign, and set the value you’d like. You can choose between Is, Is not, Contains, Is more/less than, and plenty more, all tailored specifically to match the data type of your custom field.

It’s really that simple!

Fallback Values

You’ve seen this embarrassing email personalization before:

Hi, <<first name>>!

And now you can forget it.

Because Moosend cares for your brand’s dignity.

And proudly presents fallback values, that let you insert a default value when using personalization variables.

This means that, if the specific field is empty for one of your subscribers, the fallback will be automatically inserted.

If, for example, the name data doesn’t exist, it will be replaced with the alternate text you have chosen.

How about Hi, gorgeous! 

Oh, and you can add them to any part of your email!

That’s all (for today)

We keep working hard for meeting your evolving needs. And we love getting your feedback.

So how about heading to your account to try all our shiny new features yourself?

We promise they are as easy to use as everything else on our platform 😉