9 Iterable Alternatives For 2023 [Features & Pricing]
9 Iterable Alternatives For 2023 [Features & Pricing]
While Iterable is a unified cross-channel customer platform with loads of assets, its pricing plans are inflexible, with some users complaining about its loading time and insights capabilities. Moreover, others claim this platform is hard to use and look for beginner-friendly Iterable alternatives.
So if you’re searching for a simpler marketing automation platform to deliver highly targeted campaigns, improve customer communications, and impact revenue, check out our comprehensive guide below. Find information about features and pricing to spot the best solution for you based on your business needs.
Save $$$ of your marketing budget by switching to Moosend today!
Save $$$ of your marketing budget by switching to Moosend today!
Top Iterable Competitors – Comparison Table
Many businesses, especially SMBs, choose Iterable and its counterparts, such as MoEngage and Marketing Cloud by Salesforce, because they check many boxes regarding personalized communications. However, they hardly ever use all of these features and end up with an expensive platform that impacts their ROI without nurturing the required results.
So if you’re interested in increasing or stabilizing your revenue with less money, you can resort to other marketing software with less complex functionality and various integrations – e.g., CRM, analytics – to meet your marketing goals.
Here’s a brief comparison of the tools we’re about to present:
|Free plan/Trial||Best Feature||Pricing||Rating|
|Moosend||Yes (30-day free trial)||Advanced segmentation||$9/month|
|Mailchimp||Limited free plan||Advanced testing options||$20/month|
|Hubspot||Free plan||Ad retargeting and CRM solution||$20/month|
|Omnisend||Free plan||Flexible automation and segmentation||$16/month|
|Brevo||Limited free plan||SMS marketing||$25/month|
|Klaviyo||Limited free plan||Email design capabilities||$20/month|
|GetResponse||Free plan||Email testing||$19/month|
|ActiveCampaign||Free trial||Advanced automation tools||$39/month|
|Marketo Engage||No||Lead management||Request quote|
Let’s dive into each product separately to enlighten you:
Pricing: Paid plans start at $9/month, Free trial (Sign up here)
Best for: SaaS, Bloggers, Creators, eCommerce, SMBs
Unique feature: Advanced email automation and segmentation
Moosend is a first-class all-in-one marketing automation software specializing in creating personalized campaigns at an affordable price. It offers flexible pricing plans for scaling businesses and a generous 30–day free trial to experiment with its features before making your final call.
For starters, you can choose one of Moosend’s responsive email templates and customize it using the intuitive drag-and-drop editor. Collect valuable customer data through appealing landing pages and subscription forms to segment your audience more effectively, powered by dynamic content and personalization tags.
You can also create automated workflows to send the right messages to the right people at the best time possible, with premade recipes to save time and energy. You can benefit from Moosend’s real-time analytics and custom reporting tools to improve your performance and optimize your marketing campaigns based on that data.
Finally, with an email deliverability rate reaching 98%, you can ensure that your newsletters will land in your subscribers’ mailboxes safely.
Moosend Best Email Tool Features
- Drag-and-drop builder and ready-made templates to showcase your brand
- Landing pages and subscription forms to attract more leads
- Segmentation and list management for hyper-targeted campaigns
- Real-time analytics and custom reporting to track performance
- Automated workflows to craft tailored email content
- Various integrations and API to build a digital marketing force
- 24/7 customer support to resolve issues quickly
Moosend’s pricing plans start at $9/month for 500 users and unlimited campaigns. The plan includes first-class features like a user-friendly email editor, landing pages, sign-up forms, automation workflows, and an SMTP server to set up transactional emails.
If you’re interested in this product, sign up for an account in simple steps and try our features for free.
Pricing: Paid plans start at $20, Very limited free plan
Best for: Publishers, Startups, eCommerce
Unique feature: Advanced testing options
Mailchimp is one of the most popular email service providers with user-friendly features. It also includes a native CRM solution that can contribute to your personalization and lead management activities.
This email marketing solution provides all the assets you need to build an effective email marketing strategy, from email templates to multivariate testing and reporting. It also offers tools to optimize your emails, such as Creative Assistant and Content Optimizer, to build beautiful, engaging emails and boost conversions. Plus, there’s a Customer Journey feature enabling marketing and sales professionals to design more personalized experiences for their customers and prospects.
Finally, Mailchimp offers integrations with many tools, such as WordPress and Zapier, to enhance your marketing functionality. Keep in mind that to get access to advanced features like multivariate testing, you need to get a Premium plan.
Mailchimp Best Features
- Email campaign templates
- A/B and multivariate testing
- Multi-step automation workflows
- Social media integrations for omnichannel marketing tactics
- Audience management and behavioral targeting
- Marketing CRM and various integrations
Even though Mailchimp has a free plan, it’s very limiting in terms of functionality and features, and you’ll need to upgrade sooner or later. The more holistic paid plan starts at $20/month for up to 500 contacts and 6,000 sends.
Pricing: Paid plans start at $20/month, Free plan
Best for: Agencies, SMEs
Unique feature: Ad retargeting and CRM solution
HubSpot Marketing Hub is a great Iterable alternative, enabling users to elevate their inbound marketing efforts. Enhanced with a built-in CRM solution, HubSpot lets you manage your leads more efficiently and send tailored campaigns to convert them. You can combine robust data easily to send even more personalized emails.
In addition, its ad retargeting helps boost your brand visibility among visitors likely to purchase. Along with its email marketing tool, you can access landing pages, subscription forms, and live chat to nurture more leads. Overall, its contact and campaign management capabilities are great for marketing teams who want to gather their activities in one place.
However, even though it’s a rather scalable solution, it’s quite expensive, so SMEs and agencies mostly prefer it. Small businesses may benefit from the free plan in the beginning, but they’ll soon have to switch to a less affordable package.
HubSpot Marketing Top Features
- A/B Testing
- Intuitive email builder and premade templates
- In-built CRM and Salesforce integration
- Contact management feature for better segmentation
- Landing pages and sign-up forms
- Ad management and live chatting
HubSpot offers many pricing plans based on the features you get from its stack, including a free plan with limited capabilities. For instance, the Marketing Hub Starter Pack starts at $20/month for 1,000 contacts.
Pricing: Paid plans start at $16/month, Free plan
Best for: E-commerce, SMBs
Unique feature: Flexible automation and segmentation
Omnisend is a marketing tool that combines email campaigns with SMS, enabling businesses to achieve a cross-channel customer experience for better results. The platform also supports web push notifications and social media ad retargeting options to increase your brand visibility and, ultimately, your sales. Therefore, if you want to build a multi-channel marketing strategy, it’s a viable option for you.
When it comes to email marketing, Omnisend sports a drag-and-drop builder with premade templates for every business need. It also offers premade workflows to build your automation easily and benefit from timely marketing communications. In addition, you can use segmentation suggestions and contact tagging for more personalized results.
All these assets turn Omnisend into a valuable customer engagement platform by combining clever tools in one place. Along with its thorough insights and reporting, it lets you optimize your marketing processes and nurture your leads efficiently.
Omnisend Best Features
- Automation splits for special offers
- SMS and web push notifications
- Pop-ups and forms
- Channel-level reporting
- Ad targeting capabilities
Omnisend’s free plan is for new businesses for up to 250 contacts, with 500 emails and 60 SMS messages. For more, you can upgrade to the Standard plan, starting at $16/month, including a customer success manager for bigger accounts.
5. Brevo (formerly Sendinblue)
Pricing: Paid plans start at $25/month, Free plan
Best for: eCommerce, SMBs, Agencies
Unique feature: SMS marketing
Another Iterable alternative that can help you meet your marketing objectives is Brevo. It promises to help you scale your business using its email automation and SMS marketing stack, among other valuable tools.
Brevo provides an intuitive email builder and HTML templates to build stunning campaigns from scratch. Its automation and segmentation solutions will enable you to send highly targeted campaigns to your audience and keep your contacts organized. You can also send bulk SMS messages and communicate with your customers and prospects on a chatbox to never miss a chance to convert.
Finally, this ESP comes with a native CRM to collect important customer data and support a lifecycle marketing strategy with winning results.
Brevo Top Features
- Email campaign editor
- SMS marketing features
- CRM tool
- Live chat and chatbot automation
- Segmentation and automation workflows
Brevo offers a free plan with basic email features but a limit of 300 emails/day. To make more of this platform, you’ll need to switch to a paid plan starting at $16/month.
Pricing: Paid plans start at $20/month, Limited free plan
Best for: SMBs, SMEs, eCommerce
Unique feature: Email design capabilities
Another Iterable competitor that combines email automation with SMS is Klaviyo, one of the best in its category that can help you level up your eCommerce business. It sports 100+ prebuilt email templates for every taste, a drag-and-drop editor to customize them, and a Showcase feature for those seeking email inspiration from other brands.
Regarding segmentation, you can build highly targeted campaigns based on robust data, such as real-time or predictive behavior from historical data. You can also integrate email with text messages to increase customer engagement and drive more revenue.
Klaviyo provides its customers with predictive analytics to forecast future activity and plan their personalized messages accordingly. Finally, its omnichannel attribution feature will let you combine information from various channels.
Klaviyo Best Features
- Email & SMS integration
- Multi-channel and predictive analytics
- Personalized benchmarks
- 300+ pre-built integrations
- Advanced customer profiles
If you have up to 250 contacts and very basic email marketing needs, then you can start with Klaviyo’s free plan. If your list grows, you can switch to paid packages, starting at $20/month.
Pricing: Paid plans start at $19/month, Free plan
Best for: Publishers, Small businesses, eCommerce
Unique feature: Email testing
GetResponse is an email automation and customer engagement platform chosen by many eCommerce businesses and SMBs to manage their marketing automation operations and deliverables. This tool sports an autoresponder functionality enabling you to increase conversions in simple steps.
As with every aforementioned tool, GetResponse offers responsive premade templates and send-time optimization tools to maximize efficiency. It’s also a great option for eCommerce brands, providing users with website and webinar builders to do everything in one place. GetResponse is well-known for its email testing capabilities, checking up to five variants to find what applies best to your audience.
Moreover, you’ll find useful segmentation features such as dynamic content, including forms and landing pages, to get the appropriate data from subscribers. Finally, it has various app integration options with other platforms to meet your marketing goals.
GetResponse Top Features
- Email, website, and webinar builder
- SMS and web push notifications
- Conversion funnels
- Autoresponders and live chat
- Various eCommerce integrations
GetResponse offers different pricing plans starting at $19/month for 1,000 contacts providing unlimited newsletters and landing pages, among other features. It also has a free plan for up to 500 subscribers with basic capabilities.
Pricing: Paid plans start at $39/month, Free trial
Best for: SaaS, eCommerce, Enterprises
Unique feature: Advanced email automation options
ActiveCampaign promises users a customer engagement platform that will enable them to grow their businesses effectively. Indeed, its advanced automation features and ready-made recipes support re-engagement, cart abandonment, and other workflow sequences to restore your revenue and drive more conversions.
The platform also includes sales capabilities, such as a CRM and lead scoring, to steadily move your prospects down the funnel. Its site tracking feature is also game-changing as it can enhance your segmentation and personalization activities.
In a nutshell, it has all the essential features to grow and nurture your audience, from ready-made templates to landing pages and sign-up forms that are easily customizable. Moreover, it has different pricing tiers based on how enhanced your plan is.
ActiveCampaign Best Features
- Advanced automation and autoresponders
- Integrations with numerous eCommerce platforms
- Email funnel creation
- Lead scoring and site tracking
- Free copy templates
ActiveCampaign offers a 14-day free trial to test its features and see if the tool suits your needs. Paid plans start at $39, with the Lite plan for 1,000 subscribers. You can gradually turn to the Plus plan for $70/month for more advanced capabilities, such as lead scoring and conditional content.
9. Marketo Engage
Pricing: Request a quote
Best for: Enterprises, SaaS
Unique feature: Lead management
If you’re looking for a state-of-the-art marketing platform to take your automation activities to the next level, you can opt for a pricier platform, such as Adobe’s Marketo Engage. Marketers and sales professionals can utilize these tools to manage their leads successfully and move them down the funnel via multi-channel attribution.
With AI, Marketo Engage enables you to build automated workflows based on powerful data. You’ll get access to segmentation and audience-building features to personalize your campaigns more easily. Moreover, you’ll get all the tools needed to build optimized customer journeys and improve your marketing efforts down the line.
Regarding email marketing, you can create responsive email campaigns using a visual editor and track their performance using the dedicated reporting and analytics features. It also includes an A/B Testing tool to experiment with different email versions and determine which is best for your audience. Finally, Marketo Engage offers its users native advertising solutions and a dynamic chat option.
Marketo Engage Best Features
- Advanced automation workflows and triggering activities
- Lead management feature
- Multi-touch attribution
- Email and social media solutions
- Dynamic chat conversations
Marketo Enage Pricing
Marketo Engage has four different plans starting with Growth and its more premium option, Ultimate. No pricing information is provided on the website. To learn more about the available options and how they’ll cost, you can request a custom quote.
The Best Iterable Alternatives
Although Iterable is a good option for SMBs and other eCommerce businesses, it’s a rather expensive platform. You can easily swap with more affordable solutions that still do the trick. Hopefully, the software mentioned above will help you decide.
If you want a new email marketing platform, sign up for a Moosend account today, and try our features for free! You’ll find ready-made email templates, landing pages, sign-up form builders, and more!