Instagram Analytics: 24 Tools to Enhance Your Engagement in 2024
Published By Nick Dimitriou
August 26, 2024
26/08/24
Monitoring your Instagram analytics is important if you wish to grow your engagement and audience, and gain an overall insight into your Instagram account.
With over 1 billion monthly active users, Instagram is only second to Facebook in terms of social media users.
With a vast platform to use for executing your marketing strategies, viewing your Instagram analytics regularly will help you to determine successes and improvements in your Instagram marketing campaign.
In this article, we’ll cover:
- The best external Instagram analytics apps
- The Instagram analytics you can measure
- How these metrics are assessed
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24 Instagram Analytics Tools
Let’s get down to the brass tacks. Here is what you’re looking for. Some are Instagram analytics free tools, some not, but they all are mighty and effective. And while sometimes there’s confusion on how to see Instagram analytics, you will see for yourself how easy it is actually. Shall we?
1. Hootsuite Instagram Analytics Tool
Price: Five tiers. Free plan for one user and 3 social profiles (analytics only available until March 4, 2019), Professional plan: $29 per month, Team plan: $129 per month, Business plan: $599 per month. Enterprise plan: on request.
Free trial: Yes, a 30-day free trial is available for new users on a Professional or Team plan. Those interested in Business or Enterprise plans can request a demo.
Description:
Hootsuite Analytics offers real-time results, team metrics, and trend analysis for social media accounts:
Hootsuite combines analytics with a content management dashboard, allowing you to publish content directly to your Instagram account.
Also allows you to create reports, enabling you to track data from previous dates to determine channel growth. Additionally, trends can be established via charts and graphs, making analytics clear to view:
Additionally, Hootsuite Analytics automatically analyzes the positivity or negativity of user comments, so you can assess the reactions of your audience over a set period of time.
2. Sprout Social Instagram Analytics Tool
Price: Three tiers. Standard plan: $99 per user/month, Professional plan: $149 per user/month, Advanced plan: $249 per user/month. Additional profiles cost $25 per profile/month.
Free trial: Yes, a 30-day free trial is available for new users.
Description:
Sprout Social is a social analytics and media management tool, offering Instagram analytics, real-time brand monitoring, inbox management, and comment moderation:
Sprout Social is a similar tool to Iconosquare in offering a metrics and content management platform. You can view audience growth, publishing behavior, top posts, impressions, engagement, and more:
Sprout Social also enables you to monitor competitors to determine how your accounts measure up to their metrics:
Sprout Social is convenient for teams to use, with data that can be downloaded or exported.
3.Iconosquare
Price: Three tiers. Pro plan: $49 per month, Advanced plan: $79 per month, Agency plan: $139 per month
Free trial: Yes, a 14-day free trial is available for new users. Iconosquare also offers a free Instagram audit.
Description:
Iconosquare is a social media analytics and management tool, providing Instagram data on a wide range of aspects.
It enables you to export your data, allowing you to send automated reports to the inbox of your choice, or exported for further customization.
With the platform, you can track hashtag performance, competitor performance, and examine your audience and reach, including geographical demographics and languages:
As Iconosquare allows you to schedule content in addition to viewing metrics, it’s ideal for those who wish to save time by using just one tool for both.
You can also add team members and upload images to the media library to quickly use for content purposes:
4. Later Instagram Analytics Tool
Price: Five tiers. For individuals: Free plan, Plus plan: $9 per month. For businesses: Premium plan: $19 per month, Starter plan: $29 per month, Brand plan: $49 per month.
Free trial: A free plan is available for one user/one social platform. Later also offers free courses and resources for growing your Instagram account.
Description:
Later is an Instagram analytics and scheduling tool:
It offers detailed analytics alongside content scheduling. With Later, you can view in-depth post-performance, including engagement, the number of likes, and the number of comments.
Additionally, you can plan your feed with a drag-and-drop tool, as well as schedule content directly to your account:
Later enables you to view post-performance over 7 days, one month, or three months.
You can also view individual post-performance, including how metrics have grown over a period of time. Later is ideal for either individuals or teams as members can be added to the platform on business account plans.
Only paid plans allow you to schedule videos or Stories, while business plans offer hashtag suggestions, interactions with comments, and the best time to post content on Instagram.
5. Socialbakers Instagram Analytics Tool
Price: Three tiers. Professional plan: $20 per profile, Business plan: price on request, Enterprise plan: price on request.
Free trial: Yes, a free trial is available on all plans. A demo is also available for business or enterprise plans.
Additionally, a free Instagram analytics tool and performance quadrant report is available in return for your contact information.
Description:
Socialbakers is an AI-powered social media marketing platform, enabling you to assess your Instagram analytics to optimize your content and grow your brand:
Socialbakers is ideal if you love visual metrics.
You can view metrics via convenient pre-made templates, calculate your return on investment in real-time, automate or schedule your social media reports, and share your customizable dashboard with team members:
Socialbakers allows you to track conversions with the integration of Google Analytics.
Additionally, data can be connected to third-party sources for cross-channel analysis. Media regional reports for over 30 countries provide social media analysis for regions you may be marketing to.
6. Crowdfire Instagram Analytics Tool
Price: Four tiers. Free plan for one social profile, Plus plan: $7.48 per month, Premium plan: $37.48 per month, VIP plan: $74.98 per month.
Free trial: No, but a free plan is offered to try the tool before subscribing.
Description:
Crowdfire is a social media analytics, publishing, and management tool, allowing you to manage all your social media accounts from one platform:
Crowdfire is an Instagram analytics tool with content publishing ability.
Post analytics are only available for paid plans, while competitor analysis is available on the premium or VIP plan.
Paid plans also feature 30 days of social analytics and 90 days of advanced analytics. A free plan is limited to one day’s worth of data:
Additionally, Crowdfire allows you to see which users have unfollowed you so you can unfollow them too, if you wish:
7. Plann Instagram Analytics Tool
Price: Four tiers. Little plan: free, Basic plan: $4 per month (when billed annually), Premium plan: $8 per month (when billed annually), Unlimited plan: $12 per month (when billed annually).
Free trial: Yes, a free plan is available for one account, but features are limited.
Description:
Plann is an Android and iOS app for Instagram analytics, scheduling, and content management:
Plann helps you to curate a popular feed by revealing which color schemes your followers like best.
Additionally, the drag-and-drop feature makes it easy for you to create a visually inspiring feed:
With Plann, you can discover the best times to publish content and the best performing hashtags.
You can also discover your competitor’s analytics to save their hashtags and view which color schemes are working for them.
8. Tailwind Instagram Analytics Tool
Price: Three tiers. Plus plan: $9.99 per month, Professional plan: $799 per month, Enterprise plan: custom fee
Free trial: Yes, a 14-day free trial is available for new users.
Description: Tailwind is an Instagram and Pinterest marketing toolkit for bloggers and businesses of all sizes.
Tailwind is an easy, results-driven social media platform that helps you schedule your posts in advance to stay on top of your social media content. It also lets users monitor their Instagram followers, likes, and brand mentions.
Tailwind also helps you track results and see which content is the most effective for your Instagram audience.
Unfortunately, the software does not have a mobile app option for Android yet.
9. Minter.io Instagram Analytics Tool
Price: Three tiers. Silver plan: $9 per month, Gold plan: $19 per month, Platinum plan: $39 per month.
Free trial: Yes, a 14-day free trial is available on all plans.
Description:
Minter.io provides extensive Instagram analytics on the content you’re publishing:
Minter.io delves deeper into your content analytics to reveal popular hashtags, the best times to post, and even which photo filters perform best.
You can track your post and profile engagement, measure your Stories, and discover the demographics of your followers:
10. Phlanx Instagram Analytics Tool
Price: Three tiers. Basic plan: $25 per month, Premium plan: $35 per month, Business plan: $50 per month.
Free trial: Yes, a 30-day free trial is available on all plans.
Description: Phlanx is influencer marketing software with features such as faceted search/filtering, influencer discovery, and social media monitoring.
Thanks to its straightforward and intuitive interface Phlanx lets you explore the site and use its services fast and easily. Phlanx also offers several options to connect with potential partners such as influencers for businesses and brands for influencers.
You can also use Phlanx to track competitor engagement while other features include contract generator and Instagram/Influencer Auditor so you can find the right influencers for your brand.
11. Keyhole Instagram Analytics Tool
Price: Five tiers. Professional plan: $199 per month, Team plan: $349 per month, Corporate plan: $599 per month, Agency plan: $999 per month, Enterprise plan: custom pricing.
Free trial: Yes, a free trial is available on all plans.
Description:
Keyhole enables you to track Instagram hashtags in real-time, proving useful for those who wish to analyze hashtag marketing campaigns:
Keyhole allows you to track keywords, mentions, URLs, and accounts, in addition to hashtags. This data can be analyzed over a period of time, including metrics on engagement, reach, and impressions.
Once you’re tracking a specific factor, you can view metrics on influencers and posts relating to that element. If you’re working with influencers, Keyhole can monitor their performance, such as the reach of your sponsored posts and engagement.
You can also compare influencers to determine who has the most engagement:
While Keyhole offers real-time tracking of hashtags, they are only monitored for 30 days.
Additionally, if a hashtag is removed, the data is deleted from the platform. However, Keyhole reports can be shared and downloaded, making it easy to share Instagram analytics with team members.
12. Pixlee Instagram Analytics Tool
Price: From $399 per month.
Free trial: A free demo is available on request.
Description:
Pixlee provides daily data on your Instagram account, sharing account growth, and scheduling tools:
Pixlee is ideal for e-commerce businesses due to the analysis of commerce metrics, including average order value and conversion.
You can assess engagement, and discover social influencers:
With Pixlee, you can measure the return on investment of influencer marketing, in addition to establishing one-on-one relationships with those who love your brand.
13. Socialrank Instagram Analytics Tool
Price: Upon request.
Free trial: A free demo is available on request.
Description: SocialRank is a social media audience segmentation and analytics tool for Twitter and Instagram.
It’s an easy-to-use tool that lets you know better your audience. It also helps you track content performance over time and identify which types of content work best.
With Socialrank you can also organize and filter your followers into specific and informative lists and categories such as who is the most valuable follower, most engaged follower, best follower, and which follower has the most followers.
14. Socialinsider Instagram Analytics Tool
Price: Three tiers: Explorer Plan $59 per month, Freelancer Plan $99 per month, Agency Plan $199 per month.
Free Trial: Yes, a 7-day free trial is available for new users.
Description:
Socialinsider is a social media analytics and benchmarking tool which serves up a full view of a competitor’s digital strategy.
It offers real-time Instagram analytics which helps you understand how your profile grows compared with top competitors.
With Socialinsider, you can create branded reports that project your account’s vital metrics such as Follower growth, Engagement rates, Hashtag Analytics, Impressions, top posts and much more.
Later you can download these data and stats as .pdf, .ppt or .csv. The reports are available in multiple languages which is nice to have.
With an agency plan, you can also set up automated reports for your clients and invite your team members.
Additionally, you can track data for multiple Instagram accounts as well as other social platforms (Facebook, Twitter or Youtube) which comes in handy if you have to manage all of the above.
15. Quintly Instagram Analytics Tool
Price: Four tiers. Small plan: $100 per month, Medium plan: $255 per month, Large plan: $480 per month, Enterprise plan: custom pricing.
Free trial: A free 7 demo is available for new users.
Description:
Quintly is a social media analytics platform, enabling you to track audience and content metrics:
It provides you a deeper understanding of your Instagram analytics, including engagement, reach, and exits.
You can also view data from expired Stories on a business account and measure other important metrics by customizing your dashboard:
Quintly allows you to export your data effortlessly and in differing formats, including PDF, JPG, and CSV.
This platform is ideal if you wish to track multiple social media accounts in one tool, whether its Pinterest, LinkedIn, or YouTube.
16. Union Metrics Instagram Analytics Tool
Price: Three tiers. Social Manager plan: $49 per month, Social Marketer plan: $99 per month, Marketing Team plan: $199 per month.
Free trial: No, but a free Instagram account check-up is offered.
Description:
Union Metrics provide extensive social media metrics, including Instagram analytics:
Union Metrics is easy to use but doesn’t offer a content management tool like the previous platforms.
However, the platform can help you to determine the best time to post and the best hashtags to use. Additionally, Union Metrics reveals who your ‘biggest fans’ are, reminding you to engage with your followers:
Union Metrics also measures engagement, reach, mentions, and follower demographics so you can customize your content accordingly.
Graph API gives you advanced reporting on comments and other metrics:
Data from analytics can be saved to a PDF, with interactive reports available.
9. Squarelovin Instagram Analytics Tool
Price: Unknown but a free demo is available for businesses.
Free trial: Yes, a free plan is available for individuals.
Description:
Squarelovin provides in-depth post metrics, offering an overall insight into your Instagram content:
Squarelovin provides daily, monthly and yearly metrics, providing insight into what drives engagement with your followers.
You can determine how each post is doing in terms of comments, likes, and shares. Additionally, you can track the growth of your account over time:
While Squarelovin doesn’t offer as in-depth metrics as other platforms, its ability to establish post metrics is highly valuable.
By assessing the best times to publish posts, you can help to create content that performs well, increasing engagement and your follower count.
18. InstaFollow Instagram Analytics Tool
Price: Free, but paid features are available.
Description:
InstaFollow is a free app for both Android and iOS users to learn more about their Instagram analytics:
While InstaFollow is free to download, it’s limited compared to the previous platforms mentioned.
InstaFollow allows you to see who is following your account, showing you top supporters and those who don’t interact.
InstaFollow also enables you to see the most popular accounts you follow, the least popular users, those who may be potential spammers, as well as your most and least popular media, thus helping you create better content on your feed.
19. Whatagraph Instagram Analytics Tool
Price: Three tiers. Professional plan: $99 per month, Premium plan: $229 per month, Enterprise plan: From $450 per month.
Free trial: Yes, a free trial is available on all plans.
Description:
Whatagraph offers digital marketing tools, including Instagram analytics and a wide range of social networks:
Whatagraph offers multi-marketing data for posts, ads, and email marketing (Premium and Enterprise plans only).
You can view the rate at which your account is growing, and track engagement and best-performing posts.
Additionally, you can monitor your marketing KPI performance and discover where sales are stemming from.
Whatagraph is ideal for those who wish to track loads of data, such as paid and organic metrics, landing pages, and email.
You can easily generate a visual report to share your data with clients or team members. Certain features like ad metrics are only available on Premium and Enterprise plans.
20. Kontentino Instagram Analytics Tool
Price: Six tiers. Starter plan: €9 per month, XS plan: €49 per month, Small plan: €99 per month, Medium plan: €189 per month, Large plan: €279 per month, Enterprise plan: custom pricing.
Free trial: 30-day free trial
Description:
Kontentino is the most human-friendly social media planning and collaboration tool. It enables advertising agencies, social media managers and their clients to seamlessly collaborate when creating and approving social media content and ads. Apart from social media scheduling, it offers reporting and analytics features for Instagram and Facebook.
Kontentino allows you to publish posts on Instagram. You can then get an overview of your page in Kontentino analytics. Take a look at your audience locale and their age and gender. Check your reach and compare it with last year’s results.
In Kontentino, it’s easy to collaborate with other team members. You can assign tasks to your team, comment on the progress right next to the post and then send it to your client for approval. You can also check post-performance – comments, engagement, impressions, likes, reach, and the number of times somebody saved your post.
All these data can be easily downloaded in PDF format.
You can access data for several pre-selected time frames or a custom time period.
21. Owlmetrics Instagram Analytics Tool
Price: Three tiers. Starter plan: $25 per month/up to 25k followers, Advanced plan: $50 per month/up to 75k followers, Influencer plan: $199 per month/up to 3 million followers.
Free trial: Yes, a 7-day free trial is available for new users.
Description:
Owlmetrics offer real-time Instagram analytics to understand your audience and grow your account:
It is a simple tool to understand your Instagram follower demographics, which posts have high engagement, popular hashtags, and how much traffic is reaching your website:
The platform appears to be limited in features in comparison to some of the other platforms mentioned. However, Owlmetrics may work well for those who wish to track their Instagram analytics separately from other social media accounts.
22. Brand24 Instagram Analytics Tool
Price: Three price packages. Plus Package with 5 keywords at $49 per month, Premium Package with 10 keywords at $99 per month, and Max Package with 20 keywords at $199 per month.
Free trial: Yes, Brand24 offers a generous 14-day free trial to help you decide if the tool is right for you and your brand.
Description:
Brand24 is first and foremost a social media monitoring and social listening, but its magic doesn’t stop there. Other features include:
- Instagram Analytics and Audience Insights
- Trending Hashtags
- Measure Hashtag Performance
- Analyze the Instagram Analytics of Your Competitors
- Sentiment Analysis
- Mention Analytics
- Influence Scoring
Brand24’s suite of tools allows you to see what’s being said about your brand, create reports and, even engage with customers and potential customers on social media.
Additionally, Brand24 has Slack integration and online knowledge bases, tutorials, and podcasts.
23. Sotrender Instagram Analytics Tool
Price: Five tiers. Freelancer package: $39/month, Starter plan: $69/month, Growth plan: $129/month , Premium plan: $229/month and Ultimate plan: $389/month
Free trial: Yes, there is a 14-day free trial.
Description:
Sotrender is a social media analytics tool designed to analyze and monitor both paid and organic Instagram performance.
Marketers, influencers and Instagram enthusiasts will benefit from using Sotrender in multiple ways.
- Users can track all the crucial KPIs, for both organic and paid results, in one user-friendly tool.
- It’s easy, even for a beginner, to draw conclusions from data as they’re presented on readable, interactive charts.
- The process of generating monthly or weekly reports is a piece of cake, as the reports are ready in less than 60 seconds.
- Unique metrics and all the historical data are at one’s fingertips.
- By taking a quick look at the dashboards, one will immediately know how the campaigns perform and if any changes or adjustments should be made.
24. Mentionlytics Instagram Analytics Tool
Price: Five tiers. Basic plan: $49 per month, Essential plan: $99 per month, Advanced plan: $199 per month, Pro plan: $299 per month, Agency plan: $450+ per month. Annual payment saves 2 months.
Free trial: Yes, a 14-day free trial is available for new users.
Description:
Mentionlytics is an AI-powered all-in-one web and social media monitoring tool offering Instagram analytics to help you grow your brand.
Mentionlytics tracks brand mentions, reviews, and trending topics based on market research.
Scanning your Instagram performance, Mentionlytics provides you with crucial Engagement and Reach data to help you improve your marketing strategy. Furthermore, you’ll be offered sentiment analysis for every mention of your brand or products.
Through the platform’s customizable reports, you’ll be able to track your top mentioners and even sort them by Instagram rank. Discovering who’s talking about you and getting in touch with the right influencers will take your Instagram strategy to the next level.
Mentionlytics also lets you compare your Instagram performance with your competitors and track their mentions as well.
In addition to monitoring your Instagram performance and tracking your social mentions, Mentionlytics offers you real-time Instagram account management, social intelligence personalized advice, and cross-platform post scheduling and publishing.
Top Instagram Metrics
By now, you’ve learned how to get Instagram analytics and what tools to use for the best results. But do you know the metrics that deserve your attention the most?
Let’s dive into the ones you should analyze:
Account Metrics
Engagement
Definition: The total number of likes, follows, and saves divided by your number of followers.
Use: Companies that use SMM, solopreneurs, bloggers that promote products/content, SaaS, eCommerce, digital agencies, B2B and B2C
companies, etc.
Follower growth
Definition: The percentage of followers gained over a period of time.
Use: Companies that use SMM, solopreneurs, bloggers that promote products/content, SaaS, eCommerce, digital agencies, B2B and B2C companies, etc.
Audience
This includes your overall follower demographic, including geographical location, and the total number of followers you have. Additionally, the periods when your followers are most active can be measured.
Post Metrics
Engagement
Definition: Engagement on individual posts includes likes, comments, and saves.
You can discover which of your posts are receiving the most engagement. And also determine the engagement rate of each post which is an essential social media metric to track by dividing the number of post interactions by the number of followers you have.
Use: Companies that use SMM, solopreneurs, bloggers that promote products/content, SaaS, eCommerce, B2B, and B2C companies, etc
Reach
Definition: Your reach is the number of people who have viewed a post. Your reach rate is the number of people who have viewed your post divided by your follower total.
Use: Companies that use SMM, solopreneurs, influencers that promote products/content, SaaS, eCommerce, digital agencies, B2B and B2C companies, etc.
Impressions
Definition: The number of times a post has been seen during a specific period of time.
Use: Companies that use SMM, solopreneurs, bloggers that promote products/content, SaaS, eCommerce, digital agencies, B2B and B2C companies, etc.
Story Metrics
Replies
Definition: The number of times users swiped up to either reply to your story or follow the link in your story.
Use: Companies that use SMM, solopreneurs, bloggers that promote products/content, SaaS, eCommerce, digital agencies, B2B and B2C companies, etc.
Exits
Definition: The number of times users exit your stories without watching them in their entirety.
This includes users swiping down to go back to the main feed, closing the Instagram app while watching your story, or clicking on the “X” in the top corner of your feed to exit your story.
Use: Companies that use SMM, solopreneurs, bloggers that promote products/content, SaaS, eCommerce, digital agencies, B2B and B2C companies, etc.
Taps forward
The number of taps forward users make to see the next story. If the number of taps forward is high, your story may be lacking in quality, or the composition may be off.
Taps backward
The number of taps back users make to go back to the previous story. If the number of taps backward is high, your audio or picture quality may be unclear, or users may want to see your story again.
Completion rate
Definition: The number of viewers that watched your story until the very end.
Use: Companies that use SMM, solopreneurs, bloggers that promote products/content, SaaS, eCommerce, digital agencies, B2B and B2C companies, etc.
Instagram Live Metrics
Live viewers
The number of viewers watching a live feed. You can also measure live viewers at different periods of a live broadcast.
This can be helpful to determine if viewers are clicking off after you have first started broadcasting.
The number of watchers will naturally grow and fall as viewers join and leave, but measuring these analytics can help to plan better content to increase engagement.
Ad Metrics
Click-through rate
Definition: The number of clicks received divided by the number of impressions (the number of times the ad was shown).
Use: Companies that use SMM, solopreneurs, bloggers that promote products/content, SaaS, eCommerce, digital agencies, B2B and B2C companies, etc.
Conversions
Definition: How many of your clicks converted into sales, downloads, free trials, etc. (the goal of your Instagram ad).
Use: Companies that use SMM, solopreneurs, bloggers that promote products/content, SaaS, eCommerce, digital agencies, B2B and B2C companies, etc.
Does Instagram have analytics?
Instagram analytics can be tracked via their own in-app metrics. Instagram Insights is a simple and convenient method of viewing your metrics:
While Instagram Insights is a free tool, it’s only available for business accounts and those with high engagement, although Instagram doesn’t specifically state what constitutes high engagement.
Additionally, the data provided is limited as it doesn’t show extensive metrics, and this data can’t be exported, making it difficult for viewing on a computer.
Luckily, if you’re planning on observing your Instagram analytics and require a wide range of data to determine the health of your account or specific posts, there are several external tools you can use.
It’s a wrap
Instagram is a hugely competitive market, but utilizing data collected from apps will enhance your content and marketing strategy to increase your Instagram success.
Whether you wish to grow your follower count, improve your engagement, or increase clicks to your website, using metrics will help you to execute a detailed plan to achieve your goal.
If you plan on using an analytics tool for both metrics and content management, a platform that offers data alongside scheduling is highly recommended.
An app offering a range of social media tools is better for those who prefer to assess metrics for several social media accounts in one platform.
If you find yourself struggling to improve your Instagram account with the free in-app metrics, one of the apps mentioned above will enhance your feed by revealing more in-depth data.
Which Instagram analytics app do you prefer? Let us know in the comments below!
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