Easter Email Marketing: Tips, Subject Lines & Examples [2025]

Easter is not just a great time for celebrations and family gatherings. It’s also a fantastic opportunity for businesses to connect with their customers and boost their sales. How? Through creative and engaging holiday email campaigns.

Whether you’re promoting Easter deals, launching new products, or simply wishing your subscribers a happy Easter, a well-crafted email campaign can make a significant impact. In this blog post, we’ll show you how to kickstart your Easter email marketing strategy, including examples to get inspired.

Plus, explore converting subject lines from big brands to ensure that your emails won’t go unnoticed.

Why You Should Send Easter Email Campaigns

According to recent stats, the average Easter spending in the US is expected to reach 27.6% billion in 2025. While food is the highest paying category, 29% of consumers said that Easter-related sales and promotions are motivating factors for buying Easter-related products.

Therefore, promoting Easter sales or relevant activities via emails can help you:

• Increase your sales during a highly spending season.
• Boost brand awareness by creating memorable emails that stand out in crowded inboxes.
• Strengthen customer relationships through heart-warming wishes and appealing Easter offers.
• Elevate audience engagement by sending Easter-themed emails and relevant campaigns.

To reap all these benefits, it’s important to gather all nuts and bolts in one place with the help of email marketing software. A platform like Moosend will help you grow your audience base and segment it easily to send targeted campaigns. Plus, you’ll access design and automation features to save time without compromising your campaign quality.

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7 Easter Email Marketing Best Practices

If running Easter email campaigns has started to sound like a really promising idea, follow these steps to ensure they’re a hit:

1. Set clear campaign goals

Before marking your email marketing calendar with these holiday emails, set the right objectives for the season. From sending Easter promotions to showering subscribers with warm wishes, consider your audience’s expectations and how to meet them.

Here are some top Easter ideas to choose from based on your needs:

• Easter sale announcement
• Easter-themed product launch
• Holiday gift guides
• Food recipes and DIY ideas
• Festive greetings
• Last-minute deals
• Customer appreciation emails

Before picking your go-to tactic, check out your available resources, from budgeting to product stock to avoid unpleasant surprises. Determine the incentives and sending dates and get ready for the creative part.

2. Craft an Easter email design

Who said that you need stellar design skills to build holiday emails that yield conversions? Thankfully, there are plenty of tools with premade email templates, easy to customize based on your needs.

Design platforms like Stripo and email marketing services like Moosend offer mobile-friendly Easter email templates to wow your audiences. Use their built-in editors to customize them with your brand assets and color palette. Plus, you can use a countdown timer, especially if you’re offering limited-time incentives, such as discount codes, to instill a sense of urgency.

Enhance your email design with visual elements, including Easter bunnies and eggs, or even GIFs to make it more fun. If you’ve shared product recommendations, discounts, or coupons, motivate subscribers to fill in their Easter basket by creating an outstanding call-to-action button that appears at first glance.

Looking for the perfect HTML template to boost your conversion rates? Check this out:

Customize this

3. Write Easter-themed copy

Now that you’ve put the design together, it’s time to motivate your subscribers through relevant copy. If you offer an incentive, such as a limited time offer, inform them about it early on, acquiring a sense of urgency to boost conversions. For example, mention the expiry date on the subject line or the head title to ensure the message is delivered.

Without an attractive subject line, it will be hard to grab your readers’ attention in a crowded inbox, especially during high spending seasons. Write an appealing one that reflects the email content and is between 20-40 characters.

You can also add Easter-themed emojis, such as bunnies and chickens to add a splash of color. Plus, feel free to include Easter puns and wordplays if your brand allows it to make your email marketing campaigns more engaging.

Not sure if your copy will do the trick? Use an AI writing assistant to figure out what messaging will be best for your audience based on your niche. With the right prompts, you can make magic happen.

4. Personalize your messages

What personalization tactics can you apply during the Easter season to boost your campaign performance? First, segmenting your email lists is one of the go-to tactics. For example, you can send tailored messages based on location, since the Catholic and Orthodox Easter don’t always overlap.

Spot-on product recommendations are always appreciated by customers. If you have an eCommerce store, you can use dynamic content to display different products to customers based on their preferences and previous purchases. For maximum personalization, add the recipients’ names on the subject line or email greeting using custom fields.

Finally, you can send different incentives to customers based on their engagement level. For example, you can send discount codes to loyal or first-time buyers to strengthen your relationships and share an Easter gift guide with the rest of your subscribers for nurturing.

5. Create a drip campaign series

Is an Easter email marketing campaign enough to meet your sales and awareness goals? Probably not. Your subscriber’s attention span is prone to disruptions due to multiple promotional emails landing on their inbox, so it’s best to send them a series of emails to grab it for good.

Let’s say that you’ve announced a special discount. You can start with an announcement email two weeks before Easter and nudge them with another email newsletter at the beginning of the Easter week. Before the Easter weekend starts, send them a last call email with heartwarming wishes and a reminder to boost their Easter savings by claiming your offer. Or come with a variation that suits your brand goals.

Sounds like a plan? Log in to your email automation software to set up the right workflow for your customers. Certain services like Moosend offer premade recipes to prepare them easily, even if you’re a beginner.

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6. Monitor the campaign performance

Once your Easter email outreach is over, it’s time for analysis and reflection. What worked, what could go better, and what can you apply in the future to improve your seasonal email marketing efforts?

Here are the main email metrics to keep an eye on:

• Open rates
• Click-through rates
• Conversions
• Spam complaints
• Bounce rates

You can compare these metrics with existing data from similar campaigns to spot the patterns that work. If you’ve set sales-related goals, check your ROI, as well. Apply what you’ve learned in your next holiday campaigns for maximum results.

15 Easter Email Subject Lines You Can Copy

Want to ensure that your Easter email newsletters get the open rates they deserve? Here are some email subject line examples to get inspired:

Deals/Gift recommendations

• Easter gifts | 30% off Spring Sale
• Hey peeps, these are $2.95 today only! 🐣
• EASTER TREATS Combo | The ultimate gift box!
• Easter Chocolate and Gift Boxes Now Available
• Egg-Citing Easter Finds Inside! 🐥

Easter wishes

• The best EASTER email you will get 🐥
• Happy Easter 🌸🌷
• Easter Delights ✨
• Make The Most of Easter
• Are you ready for Easter?

Limited-time emails

• Don’t Miss One of the Best Easter Deals
• Fancy some limited-edition Easter specials?
• Final Days! Easter Sale Will End Soon
• 🐣 This is egg-citing…but it ends today!
• Last Day for Our Easter Weekend Sale

Still unsure? Use a free subject line tester like Moosend’s Refine to find a winning subject line version based on your industry and number of subscribers.

7 Easter Email Examples & Why We Loved Them

Ready to explore some stellar Easter email marketing campaigns of all kinds and why they work? Yes, you are!

1. Happi’s product recommendation Easter email

Not only did Happi create Easter chocolate products, but they also got awarded for their vegan salted caramel eggs. And they happi-ly displayed it to their audience to boost their seasonal sales.

Subject line: Voted Best Vegan Easter Egg 2024 🏆

Why we liked it:

• They showcased their Easter range products to boost their seasonal sales with a colorful design.
• The “Take me to the egg” and “Buy now” CTA buttons are attractive and likely to yield high click-through rates.
• They added social proof to make the recommendations more irresistible.

2. Rifle Paper Co’s Easter sale email

Rifle Paper Co shared a special offer on Easter greeting cards and gift items to delight their audience.

Subject line: Eggcelent Greetings & Gifts for Easter

Why we liked it:

• They created a minimal Easter newsletter with pastel colors following their brand style.
• They used an “eggcelent” wordplay to make the copy more engaging.
• They stated a clear deadline to ensure that interested customers would claim the discount.

3. Solo Stove’s last call email

Want to give your subscribers a last chance to claim your unique offers? Do it like Solo Stove.

Subject line: Final Days! Easter Sale Will End Soon

Why we liked it:

• The subject line reflects the content perfectly, inviting readers to open the email.
• The countdown timer at the top creates a sense of urgency to motivate readers to buy.
• The amazing visuals of people cooking and enjoying themselves around the stove make the sale more attractive.

4. Gibsons’ reservation invitation email

If you’re in the hospitality sector and offer special Easter dinners or brunch, send a promo email to let subscribers make their reservations like Gibsons Restaurant Group.

Subject line: Celebrate Easter with Gibsons Restaurant Group

Why we liked it:

• They put the readers straight to the point with clear copy.
• They shared visuals of the team and Easter activities to make the content more engaging.
• They added CTA buttons to all their restaurant suggestions to increase reservations.

5. Etsy Spring email campaign

Etsy designed a spring email campaign with all product categories someone will need during this season, including an extra section for the Easter holiday.

Subject line: Spring’s here! 🌸🌺🌷

Why we liked it:

• They added a splash of color in the subject line through emojis to grasp readers’ attention straightaway.
• They created a clear email outline to make all sections easy to spot with user-friendly navigation.
• They added eye-pleasing visuals to product categories to make them more attractive.

6. Natori’s Happy Easter campaign

Natori combined their Happy Easter email with a demonstration of their spring collection to boost sales.

Why we liked it:

• They added colorful, floral visuals hard to skip, including a “Happy Easter” wish.
• They shared a note about potential slow shipping to avoid confusion.
• The “Shop Now” button stands out in the campaign.

7. Cookie & Kate’s Easter Recipe Email

If you’re a food blogger, share an email campaign full of delicious recipes before Easter Sunday like Cookie & Kate:

Subject line: Plan your Easter Brunch with these Delicious Recipes!

Why we liked it:

• The subject line forms the right expectations about the email content.
• They added delicious-looking images of the recipes to make readers click through.
• They included a menu to redirect subscribers to different web pages based on their interests.

Let the Easter Egg Hunt Begin

Undoubtedly, creating and sending Easter email campaigns is an excellent idea if your target audience is likely to celebrate it. You don’t necessarily have to offer a deluxe incentive, such as a sitewide sale, to please customers. A heartwarming wish is just enough if you’re not ready for something greater.

So, follow the best practices shared above and prepare for the season of cute bunnies and beaming flower baskets. Happy Easter everyone!