Kit Pricing: How Much Does It Cost + Analysis [2024]

If you came here to understand Kit pricing and see if it’s fair, you’re at the right place!

Kit pricing is prety straightforward.

First of all, the price you pay depends on the number of subscribers you have and the features of your plan. This email marketing software offers three different plans: Free, Creator, and Creator Pro.

Let’s find out more about each subscription plan!

Kit Pricing: Breakdown

Now let’s see how pricing scales the more your subscribers increase.

Kit Pricing Plans: Analysis

Let’s explore each plan in more detail.

Free Plan

Kit’s free plan allows up to 1,000 subscribers and comes with the platform’s basic features.

Specifically, you can access the following:

• Unlimited broadcasts (emails), forms, and landing pages
• Audience tagging and segmentation
• Selling digital products & subscriptions

Who is this plan best for?

This plan is an ideal option for new users making their first steps in email marketing. While you don’t get any automation options or third-party integrations, this plan has no restrictions regarding the number of email campaigns, forms and landing pages you can create. Finally, it allows you to figure out how the platform works and decide if it suits your future needs.

Creator Plan

Kit’s Creator Plan unlocks more powerful features that help you really harness the power of automated email marketing. Pricing starts at $15 for 300 subscribers or $29 for 1,000.

This plan includes these extra features:

• Automated email sequences and funnels
• Visual automation builder
• 70+ direct integrations
• One additional team member
• Live chat and email support
• Free migration from another email marketing service

Who is this plan best for?

This plan is suitable for users with more than 1,000 subscribers (which is the limit of the free plan) and users who need the ability to automate their marketing messages. Moreover, it allows small businesses to integrate all their marketing tools together and streamline their efforts.

Creator Pro Plan

Creator Pro is the highest tier plan of Kit and essentially unlocks the platform’s full functionality. Prices start at $29 for 300 subscribers and $59 for 1,000.

It includes everything the Creator plan has plus:

• Advanced analytics (subscriber engagement scoring)
• Deliverability reporting
• Facebook custom audiences
• A newsletter referral system
• Unlimited team members
• Priority customer support
• The ability to edit “wrong” links after sending your email broadcasts

Who is this plan best for?

Creator Pro will be a great fit for established creators who want advanced ways to scale their businesses and make the most of their email subscribers. The richer analytics and the newsletter referral system (which is a bargain if you need it) will greatly improve your marketing efforts.

What Are The Main Differences Between Creator and Creator Pro?

The main differences between these two paid plans are the price and the additional advanced features offered.

These features are:

• Facebook custom audiences
• Newsletter referral system (via SparkLoop)
• Advanced analytics (subscriber engagement scoring)
• Deliverability reporting
• Unlimited team members
• Priority support

Kit Pricing: Useful Information

• All paid plans have a 30-day refund period, no questions asked. Kit’s team cancels your account and sends you the refund immediately (3-5 days to show up in your card account).
• You can pay monthly or purchase a yearly subscription (pay in advance for one year).
• Yearly contracts enjoy a 14% discount. No refunds, though, if you cancel halfway through.
• If you go over the subscriber limit of your plan, Kit automatically upgrades you to the next tier.
• All plans (even the free plan) include a library of 9 form templates and 53 landing page templates that help you get started fast.
• The tool comes with 70+ direct integrations that reduce complexity and manual work.
• There are no hidden fees. You won’t need to pay extra for storage, bandwidth, or services you don’t need.
• If you have more than 5,000 subscribers and you’re switching from another email marketing solution, you get a free migration of all your email templates, email sequences, automations, etc.

Conclusion

Kit can be considered a unique case among email marketing tools as the primary target group is bloggers and creatives, hence why they call themselves a marketing platform for creators. The software focuses on simplicity and usability along with a few niche features (selling digital products). However, it lacks flexibility and its pricing takes a steep rise the more your audience base grows.

Based on our Kit review, we would say that users should definitely take advantage of the Free plan (1,000 subscribers) to see how the platform behaves and understand whether the tool’s philosophy suits their business needs. Otherwise, you may end up overpaying for a platform that lacks the advanced features other competing Kit alternatives have.

FAQ

Here are some of the most frequently asked questions regarding Kit pricing.

1. Does Kit have a free plan?

Yes, Kit has a completely free plan that allows you to have up to 1,000 subscribers. You get unlimited emails, forms, and landing pages while you can also sell digital products and subscriptions.

2. Free plan VS Paid plan for 1,000 subscribers. What’s the difference?

The difference lies in the available features. With the paid plan, you gain access to automated email sequences, the visual automation builder, third-party direct integrations, and free migration from another email marketing platform.

3. What counts as a subscriber?

Every confirmed email address you add to your Kit account will count towards your subscriber limit. You cannot add duplicate subscribers, so that’s a plus. Also, bounced contacts don’t count toward your limit.

4. Does Kit offer any special discounts?

Unfortunately, Kit does not offer additional discounts apart from its yearly subscription discount (two months free).