Brevo Pricing 2025: In-Depth Analysis [2025]

Do you want to learn everything about Brevo pricing?

Read on to learn how the new pricing model is structured and how much value each plan offers.

Disclaimer: The information below is accurate as of November 2025.

Brevo Pricing: Overview

Brevo (formerly Sendinblue) recently updated its pricing plans to reflect its offerings better. We now have a free version of the tool and four paid plans: the Starter plan, Standard, Professional, and Enterprise.

Brevo’s pricing structure is based on the number of emails you send per month. This is different from what other email marketing software do, namely charging users based on the number of contacts they have. This has both its pros and cons.

If your email sending is consistent from month to month, this model will be ideal since you can easily estimate costs (and keep your email marketing affordable). However, if your monthly sends fluctuate, Brevo will be less than ideal since you risk having your email sending paused when you go over your limits.

Finally, the company offers a Pay As You Go plan that will suit occasional senders.

Now, let’s see a breakdown of the features of each Brevo plan.

Brevo Pricing: Feature Breakdown

Here’s a simplified view of the available features of each plan.

Now let’s see how Brevo pricing scales based on the number of emails you send per month. We’ve excluded from the table the Free Plan, which has a sending limit of 300 emails per day.

Brevo Pricing Plans: Analysis

Let’s explore each Brevo plan in more detail:

Free Plan

Brevo’s Free plan has a daily sending limit of 300 emails. While this limit isn’t great, you get a wealth of features to start your business’s email marketing journey. There is also a limit of 100K contacts.

Specifically, you get:

• Email templates
• A user-friendly drag-and-drop editor
• Transactional emails
• SMS campaigns (at an extra cost)
• Customizable signup forms
• Plugins for platforms like WooCommerce, Shopify, and WordPress

What’s great about Brevo’s free plan is that you get advanced features like marketing automation and web tracking included in the plan.

Who is this plan best for?

The Free Plan is a great option for people who want to test out the tool and explore its features before committing. If you have a small email list, this plan can also prove valuable to you.

Starter Plan – Starting at $9/month

The Starter plan begins at $9 per month for 5K monthly email campaigns, including everything in the Free plan, plus:

• No daily sending limit
• The ability to remove the Brevo logo (add-on)
• Basic reporting & analytics
• Email support

Marketing automation is limited to 2,000 contacts for your automated campaigns.

Note: By paying for a yearly subscription, you can save 10% (this applies to all paid plans).

Who is this plan best for?

This plan is recommended for marketing managers, online stores, and eCommerce professionals. Its pricing is reasonable, but it still lacks some much-needed functionality if you’re serious about your email marketing strategy.

Standard Plan – Starting at $18/month

The Standard plan’s monthly email-sending limits range from 5,000 to 1 million emails. If you need access to landing pages, marketing automation without monthly limits, and advanced analytics, this plan is the right fit for you. Prices start at $18/month for 5,000 emails.

It includes all features of the Starter plan plus:

• Unlimited email marketing automation
• A/B testing
• Advanced reporting and analytics
• Multi-user access
• AI Send time optimization

Who is this plan best for?

This plan will best suit people wanting a complete marketing platform with landing page capabilities, powerful email automation, and advanced insights and analytics.

Professional Plan – Starting at $499/month

The Professional plan is aimed at high-volume senders, since it starts from 150,000 emails per month.

It includes all features of the Standard plan, plus:

• WhatsApp, popups, mobile & web push notifications
• Contact scoring
• Advanced eCommerce functionality
• AI segmentation
• Phone support
• Access to support from a Deliverability Specialist

Who is this plan best for?

This plan will be ideal for teams wanting to leverage AI to drive growth across channels. It is also best suited for businesses with multi-channel marketing needs.

Enterprise Plan – Custom pricing

This is essentially Brevo’s Enterprise plan for larger organizations with specific needs. As expected, it has custom pricing to facilitate the needs of each individual business as best as possible.

This plan includes everything the Business plan offers, plus:

• Enterprise-grade security
• Sub-account management
• Advanced integrations
• Personalized support
• Tailored onboarding
• Dedicated account manager

Who is this plan best for?

As mentioned, this plan is for large businesses with very specific needs.

Pay As You Go Plan

If you want to send occasional emails with no daily sending limit and without the Brevo logo, you can purchase pre-paid email credits. These credits don’t expire, but you need to log in to the platform to access this plan. Pay-as-you-go includes all the features of the Starter plan.

Pricing is as follows:

Brevo Add-Ons (Extra Cost)

Here are some Add-ons you can purchase for your Brevo account.

• Remove Brevo branding: You can remove the Brevo logo from your email marketing campaigns on the Starter plan for an additional $12/month.
• SMS marketing: You can purchase SMS credits starting from 100 SMS, and choose from over 100 countries. Charges depend on the country. Here is a price calculator from the Brevo website.
• WhatsApp campaigns: They are available as an add-on only with Professional and Enterprise plans.
• Dedicated IP address: You can take full control of your sender reputation with a dedicated IP address at an extra cost of $251/year/per dedicated IP.

Conclusion

Upon our thorough Brevo review, we found that the email marketing platform is a powerful tool for beginners and pros alike, offering ease of use, robust automation features, and additional functionality such as SMS and WhatsApp campaigns.

However, not everything is perfect, and the email marketing tool could definitely improve its email deliverability and customer support team (which users sometimes found slow).

And while the platform is surely worth checking out, the free plan “fails” to impress with its strict sending limits.

Nevertheless, the company delivers a fairly priced solution, giving all Brevo alternatives a run for their money.

FAQ

Here are some of the most frequently asked questions about Brevo pricing.

1. How much does Brevo cost?

Brevo’s (updated) pricing plans begin with the Starter Plan at $9/month for 5,000 monthly emails. For more advanced features, unlimited marketing automation, and landing pages, you need the Standard Plan that starts at $18/month for 5K monthly emails. There is also a free plan allowing up to 300 email campaigns a day.

2. What is Brevo’s sending limit?

Brevo’s pricing plans are based on the number of emails you send. The Starter plan at $9/month allows up to 5,000 monthly emails while the same applies to the Standard plan which is at $18/month. The sending limit of the free plan is 300 emails per day.

3. What are the best Brevo alternatives?

Despite the ease of use and great automation that Brevo offers, there are several powerful Brevo alternatives out there. These alternative solutions include Moosend, Mailchimp and Constant Contact, due to their affordability and wealth of advanced features.

4. What happens if I go over my monthly sending limit?

If you exceed your monthly sending limit, Brevo will pause your campaigns. However, the tool notifies you before this happens. So, you can choose to purchase more credits, renew your subscription plan earlier, or leave your campaigns paused till the new billing month.