8 Best Cold Email Software in 2025 [Pricing & Features]

Cold emailing is among the most effective outreach strategies for businesses looking to generate leads, build relationships, and close deals. But crafting the perfect email is just the beginning—without the right tools, scaling your outreach and tracking results can be a nightmare.

That’s where cold email software comes in. From automation and personalization to deliverability optimization and analytics, the best platforms help you send targeted emails at scale while increasing response rates.

In this guide, we’ll break down the top cold email tools in the market, highlighting their features, pricing, and ideal use cases, so you can find the perfect fit for your outreach strategy.

Top Cold Email Software by Use Case

• Lemlist – Best for automating LinkedIn outreach
• Moosend – Best for ease of use
• Instantly.ai – Best for scalability
• Hunter – Best for beginners
• Apollo.io – Best for finding leads with a B2B database
• Woodpecker – Best for generating email copy with AI
• Snov.io – Best for multi-channel outreach
• Mailshake – Best for advanced cold email outreach options

1. Lemlist

Pricing: Starts at $69/month, free plan

Lemlist is a popular cold outreach platform that helps businesses personalize and automate their email campaigns. It focuses on delivering highly customized messages to engage prospects effectively.

With Lemlist, users can create dynamic email content that resonates with recipients, enhancing engagement and response rates. The platform also offers automated follow-up sequences, ensuring consistent communication with prospects. What’s more, it can automate LinkedIn tasks like profile visits, comments, and messages.

Additionally, Lemlist provides tools to optimize email deliverability, helping users land in the primary inbox rather than the spam folder. Finally, the tool can integrate with various CRM platforms for seamless workflow management, making it easier to track and nurture leads throughout the sales process.

Lemlist Features

• Personalized email campaigns with dynamic content
• Automated follow-ups with six to 12 touches
• Email verifier to reduce hard bounces
• Inbox feature to manage all your communication from a single location
• CRM integration with Salesforce, HubSpot, Pipedrive, etc.

Pros

• User-friendly interface
• Built-in database to find prospects or enrich existing lists
• Great deliverability features to maintain your sender reputation

Cons

• Expensive solution
• Learning curve for advanced features

Pricing

Lemlist has a free plan letting you find, verify, and export up to 100 leads’ emails or 25 phone numbers per month. Paid plans of the tool start at $69/month with 3 sending emails/user.

2. Moosend

Pricing: Starts at $9/month, 30-day free trial (Sign up here)

Moosend is a great choice if you’re building cold outreach campaigns and want something budget-friendly with serious power under the hood.

Even on the lower-tier plans, you get unlimited emails, which is a huge win for volume-based outreach. Moosend also gives you segmentation and personalization tools, helping you send relevant messages to different audience groups—ideal if you’re targeting multiple personas or industries.

You can also build automated email flows that drip out messages based on time delays or user actions, keeping your cold leads warm without manual effort.

Looking to optimize performance? Moosend includes A/B testing (great for subject line and content experiments), a built-in AI writer to speed up content creation, and spam testing to avoid the junk folder. Finally, the platform has website tracking to identify who’s engaging with your content beyond the inbox.

Moosend Features

• Drag-and-drop email editor for easy customization
• Advanced automation workflows to nurture leads effectively
• Spam and design testing
• Built-in AI email writer
• Integration with popular apps and services for extended functionality

Pros

• User-friendly interface suitable for beginners and professionals
• Unlimited email campaigns
• Competitive pricing with scalable plans

Cons

• Limited native integrations compared to some competitors

Pricing

Moosend has a 30-day free trial with access to most of its features. Pricing starts at $9/month including unlimited emails, advanced automation, and access to the SMTP server.

3. Instantly.ai

Pricing: Starts at $37/month, 14-day trial

Instantly.ai is a sales engagement platform that uses artificial intelligence to enhance cold email outreach. The platform is suitable for agencies looking for scalable outreach and mid-sized business wanting to create high-volume campaigns.

This cold email tool offers AI-powered deliverability tools that boost sender reputation, ensuring emails reach the intended inboxes. The platform also provides automated email verification to reduce bounce rates, maintaining a clean sender reputation. With AI Spintax and Spam Word Checker, users can optimize email content to avoid spam triggers.

Instantly.ai supports unlimited email accounts and campaigns, making it a scalable solution for businesses aiming to expand their outreach efforts. Last but not least, the tool lets you identify website visitors (B2B only) and then reach out to those with high intent (e.g., people who have visited the pricing page).

Instantly.ai Features

• Unibox feature (centralized reply management)
• Automated follow-ups and scheduling
• Advanced reporting and analytics
• Automated email verification

Pros

• Advanced AI tools that enhance deliverability
• Unlimited email accounts and email warmups

Cons

• Relatively new platform with limited third-party reviews
• Basic email design capabilities

Pricing

Instantly offers a 14-day trial period to test the platform’s functionality. After that, paid plans start at $37/month per user.

4. Hunter.io

Pricing: Starts at $49/month, free plan

Hunter is an all-in-one email outreach platform suitable for freelancers, solopreneurs, and cold emailing newbies. It has a generous free plan that lets you send a free email campaign to 500 recipients and have access to analytics and CRM integrations.

The platform has a user-friendly interface that lets you navigate and learn its email and lead generation tools fast. You can find the email address of any professional, check the validity of email addresses, and discover your next best customer using intent data. What’s more, the Domain Search feature quickly identifies who to contact within a company in seconds.

Since Hunter is designed with beginners and startups in mind, it lacks advanced automation tools that other competitors offer. Nevertheless, if you have simple cold outreach needs, this tool offers more than enough to be effective in your efforts.

Hunter Features

• Domain Search to find email addresses of a particular company
• Attachments & images in emails
• Email address verifier
• Unlimited team members
• Browser extensions

Pros

• Multiple integrations with CRMs, ESPs, and other third-party apps
• Domain search feature

Cons

• No way to manage multiple clients and campaigns
• Limited automation tools and capabilities

Pricing

Hunter offers a free plan that includes 25 monthly searches and 50 monthly verifications. Paid plans of this cold email platform start at $49/month, increasing your limits and giving access to advanced functionality.

5. Apollo.io

Pricing: Starts at $59/month, free plan

Apollo.io is an AI-powered B2B sales platform that has evolved to include cold email functionality. Among its key selling points is its comprehensive B2B database that helps you identify and target the right contacts.

The platform is easy to use, and you can create a full cold email campaign either by yourself or with AI. AI can also assist in creating personalized cold email copies, schedule them, and generate variations to A/B test your cold email campaigns. If you’re not an AI fan, the software has pre-made templates that you can use without having to start from scratch.

Apollo.io does an excellent job at providing accurate prospect data, superior to other competitors. Thanks to its advanced algorithms, it can predict which prospects are more likely to engage with your emails. The main downside we found is the lack of email warm-up, so you will need to manually warm up new email accounts.

Apollo.io Features

• AI email composer
• Lead generation and enrichment
• 65+ advanced search filters to segment data
• Email sequencing and automation
• Integrated calling features with call recording

Pros

• Extensive B2B database
• Generous free plan

Cons

• Steep learning curve (due to being a feature-rich solution)
• No email warm-up function

Pricing

Apollo has a free plan that lets you run two active sequences. Paid plans start at $59/user/month giving you access to better features, advanced reporting, and priority support.

6. Woodpecker.co

Pricing: Starts at $29/month, 7-day free trial

Woodpecker is a straightforward cold email tool that helps users send personalized outreach campaigns and automate follow-ups, improving response rates. The platform offers automated follow-ups until a response is received, ensuring persistent engagement with prospects.

What’s great about Woodpecker is its AI email copy generation. Unlike other solutions, Woodpecker’s AI email writing tool runs smoothly and makes the process of creating email sequences easier. If email outreach is a major part of your tasks, this tool can be a great companion.

With Woodpecker, you can verify the addresses on your prospect list. You also get tools to protect your deliverability. The Adaptive Sending feature, for example, reduces email sending before reaching the provider’s limit. This cold email marketing solution integrates natively with popular CRMs and lead prospecting tools, and you can also use Zapier to connect it with other apps.

Woodpecker Features

• Cold email automation
• Personalization with custom fields and snippets
• Deliverability tools (email warm-up, inbox rotation, adaptive sending)
• A/B testing
• Condition-based campaigns

Pros

• Personalized email sequences
• Unlimited team members and email accounts
• Unlimited email verifications (via Bouncer)

Cons

• Extra cost to access integrations, API or webhooks ($20/month)
• Agencies need to pay $27/month per active client.

Pricing

Woodpecker doesn’t offer a free plan, but it has a 7-day free trial that lets you test all the features without commitment. Paid plans start at $29/month, including 500 contacted prospects and 6,000 emails/month.

7. Snov.io

Pricing: Starts at $39/month, free plan

Snov.io is a reliable solution for businesses looking to enhance their cold email outreach and sales processes. It offers a suite of tools that cater to various aspects of the sales process, from lead generation to email verification and campaign management.

Through its user-friendly interface, you can locate and collect pre-verified leads tailored to their ideal customer profile using an extensive database. You can also maintain a clean email list with the 7-tier verification process, ensuring 98% accuracy.

Snov.io facilitates team collaboration by allowing unlimited seats. What’s more, the platform lets you automate your LinkedIn outreach process, while offering integrations with a wide range of apps including email marketing tools, CRM, and more.

Snov.io Features

• Email drip campaigns
• Multi-channel outreach
• LinkedIn automation
• Email deliverability check
• Sales CRM

Pros

• High accuracy in email verification reduces bounce rates
• Built-in warm up feature

Cons

• Advanced features may require a learning curve
• Some integrations require additional configuration

Pricing

This cold email outreach software has a free plan with 1 mailbox warm-up and 100 email recipients. To increase limits and get advanced features, paid pricing starts at $39/month.

8. Mailshake

Pricing: Starts at $29/month

Mailshake is a solid solution if you want to handle email and LinkedIn campaigns in one place. It comes with a Lead Catcher feature that collects all your leads in one place and lets you reply in 1 click.

Among its strongest benefits are the unlimited warm-ups and automated sequences. To save time, Mailshake provides a handful of email follow-up templates that have been created based on industry research and actual testing. This frees up time for you to personalize your messages so that they resonate with recipients.

With Mailshake’s top-tier plan, you gain access to LinkedIn automations and unlimited dialer minutes across five phone numbers.

Mailshake Features

• AI email writer
• Email template management
• LinkedIn automation
• A/B testing
• Advanced scheduling

Pros

• Unlimited email warmups and email verifications
• Can handle cold email, cold calling, and cold connecting on social media

Cons

• Limited analytics
• May be too complex for beginners

Pricing

Unfortunately, Mailshake has no free plan or free trial. Paid plans start at $29/month for 1,500 email sends per month.

Which Cold Email Software Should You Choose?

The best cold email software for you will depend on a few key factors—starting with your outreach goals, the size of your list, and how much automation and personalization you need.

If you’re just getting started, prioritize ease of use, unlimited sending, and solid deliverability. For more advanced campaigns, look for A/B testing, email warm-up tools, AI-assisted content creation, and detailed analytics.

When testing out tools through a free trial or demo, keep an eye on:

• Ease of setup: Can you launch a campaign quickly without needing developer support?
• Email deliverability: Do your test emails land in the inbox or spam?
• Personalization features: Can you dynamically insert details like names, job titles, or industries?
• Follow-up automation: Are you able to build logic-based sequences?
• Analytics: Can you track opens, clicks, replies, and bounce rates clearly?
• Support & documentation: Is help readily available when you hit a roadblock?

Final Thoughts

Cold outreach doesn’t have to be complicated. With the right software, you can automate follow-ups, personalize your messaging at scale, and focus on closing deals.

Take advantage of free trials to explore features hands-on and choose the tool that aligns best with your goals.

And if you want a cost-effective platform with all the essentials built in, feel free to create a Moosend account and put it to the test.