Build better campaigns with advanced tracking
What makes users stop and what keeps them engaged? Get the full picture on user behavior on your website, and create campaigns that make sense.
One, two, three: Connect
Whether through a plugin or code snippets, connecting Moosend’s website tracking is a matter of three steps.
Pick your website
Add or click on the URL of the website you’d like to track. Hint: It could be more than one.
Choose installation method
Use your favorite plugin or opt for tracking code snippets—the choice is yours!
Turn data into actions
Now you’re all set to gather actionable insights and make data-driven marketing decisions.
Collect actionable data with each click
Did your website visitors browse your pricing page or leave a product in their cart? With proprietary, cookie-based technology, you get useful insights, including product views and purchase information.
Trigger campaigns based on customer behavior
Replace generic, automatic messages with timely, personalized campaigns. Moosend’s tracking tool follows customers as they browse your website, and triggers emails that resonate.
Track the entire customer journey
You know who visited your website. And you targeted them with relevant campaigns. What’s next? Understand all their interactions with your brand by tracking when they opened your campaigns, whether they clicked on them, and if they’re engaged.
Monitor your eCommerce efforts
Understand your top-performing products, gather valuable insights on each email open and click, and strategically boost your overall sales performance.
Join 100,000+ empowered customers
“After going through Mailchimp, and other platforms, we decided to stay with Moosend. From seamless onsite event tracking to amazing support, there's no other tool matching the feature set & price point offered.”
Dipak Raghuwansi, Email Marketing Associate | Vogue
“It's hard to find a team that's willing to give solutions to your business needs, but with Moosend we cerainly did it! The product is seamless giving the best satisfaction to our most precious assets…our customers”
General Manager, DOMINO’S
“Moosend is a user friendly professional platform with a great support team. And the most incredible thing is that it’s cost efficient. Thank you Moosend for making my life easier”
Alex Melvani, Membership Officer at WWF
“Thanks to Moosend our clients are always happy. User–friendly dashboard, amazing support, great tools & automations help our business grow, and our clients deliver outstanding results.”
George Levetikos, Chief Integration Officer, MullenLowe Group
“A very friendly end user experience and great technical support. One of the most admirable companies, with great potential! The consistent addition of new features, makes it even better!”
Anthony Rigby, UK digital marketing manager at Careerbuilder
Track and improve your campaigns
Understand your visitors’ behavior and send emails that make sense.
FAQs
Let us cover the basics for you
Can I identify specific users with Moosend’s tracking?
Yes, you can. Moosend's website tracking links specific users to data and behaviors through cookies, to accurately track and trace user behavior.
How can I use tracking data?
Once you have your data, you can use it to track customer journeys. This will help you create more comprehensive email marketing campaigns for each user.
What data can I identify with website tracking?
Moosend's website tracking uses cookies to track page visits, product views, user carts and details about purchases, item quantity and pricing.
Can I track data from various channels?
You can track data on any page, such as your eshop, or your blog. Do so using a plugin or integrate with your favorite app.
Hit your goals with one tool
Build emails that attract, engage, and convert the right audience.