Build your subscription form with ease

Grab useful visitor data and understand your audience in a few clicks. Design a customizable form on Moosend’s builder and add it anywhere on your website.

Grow your audience in six steps

Let us walk you through your very first form idea towards the path of success. Moosend’s form builder will take care of the difficult tasks for you.

Pop-ups, an inline form, or a floating box? Choose the form type that you love best.

Find the perfect name for your form – Your team will know this, too.

Create your favorite design by picking a template and customizing it, or using it as is.

Define who can see your form, where and when they can see it, or hide it from existing subscribers.

View your form’s summary, make any necessary changes, or save it to check it out later.

Publish your form automatically on a landing page or anywhere within your website.

What’s your type?

Discreet or a show-stopper? Use the form type that you need and tailor it to your brand in just a couple of clicks.

Customize your look

Tap into endless inspo by browsing Moosend’s form template library, pick the one that clicks and start creating. Our templates are fully customizable to meet your needs and aesthetic.

Bring your AI-deas to life

Moosend’s expert AI writer is your trusted partner. From a simple brainstorming session to being a second pair of eyes for copy checks, let AI do the heavy lifting of your copywriting.

Get more insights through custom fields

Grab more data than a simple name and email. With custom fields, you can get all the details that truly make a difference to your campaigns.

Design fully compliant forms

Cultivate trust and build strong relationships by being transparent about data. The addition of a simple GDPR checkbox will do the work for you.

Collaborate with team members any time

Work with all stakeholders and collaborators at any time zone through the form builder. Add, reply to, and resolve comments without ever leaving the page.

Preview, test, and save

See what your form looks like on all devices. Test your form’s design. Save it to duplicate or make any changes as you go. Easy!

Join 100,000+ empowered customers

  • “After going through Mailchimp, and other platforms, we decided to stay with Moosend. From seamless onsite event tracking to amazing support, there's no other tool matching the feature set & price point offered.”

    Dipak Raghuwansi, Email Marketing Associate | Vogue

    Dipak Raghuwansi
  • “It's hard to find a team that's willing to give solutions to your business needs, but with Moosend we cerainly did it! The product is seamless giving the best satisfaction to our most precious assets…our customers”

    General Manager, DOMINO’S

    General Manager
  • “Moosend is a user friendly professional platform with a great support team. And the most incredible thing is that it’s cost efficient. Thank you Moosend for making my life easier”

    Alex Melvani, Membership Officer at WWF

    Alex Melvani
  • “Thanks to Moosend our clients are always happy. User–friendly dashboard, amazing support, great tools & automations help our business grow, and our clients deliver outstanding results.”

    George Levetikos, Chief Integration Officer, MullenLowe Group

    George Levetikos
  • “A very friendly end user experience and great technical support. One of the most admirable companies, with great potential! The consistent addition of new features, makes it even better!”

    Anthony Rigby, UK digital marketing manager at Careerbuilder

    Anthony Rigby

Build your success

Moosend’s full list of features will nudge you to the right direction.

Countdown
timer

Grab users' attention and lead them to your CTA by creating urgency.

Custom
fonts

Make your unique brand tone pop up by adding the Google font you love.

Spin the
wheel

Create an interactive experience and get more subscribers.

Customize
form rules

Set the visibility options that work best for you.

FAQs

Let us cover the basics for you

What is the purpose of a subscription form builder?

A subscription form builder is an application that allows users to create online forms to boost their lead generation efforts and grow their email marketing subscriber list.

How can I access Moosend’s form builder?

Locate the “Growth Tools” tab and click on the “Subscription Forms” button. After choosing your favorite type, head over to the “Design” section and let the builder do the work.

Do I need coding skills to create a subscription form?

None whatsoever. Our subscription form builder allows you to pick a form template, customize fields and style the form to match your brand and tone. Just pick a template and get started in minutes.

What types of subscription forms can I create?

You can create various types of forms, such as inline forms, floating bars and boxes, or modal pop-ups. Using the right form for your goal allows you to capture leads at different points of the user journey, while the form itself is seamlessly integrated into your website's design.

Can I collect more data than just email addresses?

Absolutely. Our subscription form builder allows you to collect any type of information you need, such as names, ages, locations. You can also use the custom fields option to create a custom field that meets your specific marketing needs.

How do I track the performance of my subscription forms?

Our platform includes built-in analytics that track important metrics such as form impressions and conversion rates, helping you make data-driven decisions to optimize your lead generation strategy.

Hit your goals with one tool

Build emails that attract, engage, and convert the right audience.