10 Best Unbounce Alternatives For 2024

Are you looking for a landing page builder that offers more features or better pricing than Unbounce? Then you should be checking out the best Unbounce alternatives. While Unbounce offers decent features, it’s an expensive solution that isn’t ideal for all kinds of businesses.

In this article, we’ll present the top alternative solutions in case you want to switch from Unbounce or select a landing page builder that suits your needs.

Disclaimer: The information below is accurate as of September 2024.

What Should You Look for in an Unbounce Alternative?

There are a few must-have features and criteria that you should look for when searching for the ideal Unbounce alternative:

• Affordable pricing: An affordable service will help your business cut unnecessary costs and grow easier. The high cost is among the main reasons why users switch from Unbounce.
• User-friendly page builder: Look for a platform that’s easy to use and doesn’t require advanced knowledge.
• Modern templates: Customizable themes and templates simplify and speed up the process of creating a page. They are also a great starting point for beginners.
• AI capabilities: AI can speed up content creation while it can also provide inspiration.
• A/B testing: You can test different versions of your landing pages and identify what works best.
• Conversion tools: Popups and forms are essential tools to maximize lead generation and conversions.
• Integrations: Unbounce offers limited integration options (only 24 direct integrations). The more integrations your landing page builder offers, the more streamlined your marketing operations will be.

Alternatives to Unbounce by Use Case

Before we start looking at each alternative in more detail, here are their best use cases.

• Instapage – Best for collaboration on landing pages
• Landingi – Best landing page builder for beginners
• Moosend – Best for creating simple landing pages on a budget
• GetResponse – Best for creating websites and pages with AI
• Leadpages – Best for lead generation
• OptimizePress – Best for WordPress users
• ActiveCampaign – Best for advanced automation
• Brevo – Best for retargeting users with email and SMS
• Swipe Pages – Best for creating mobile-optimized landing pages
• ClickFunnels – Best for creating pages for your funnels and websites

Top Unbounce Alternatives: Quick Comparison

Below you’ll find a quick comparison between the top Unbounce alternative solutions:

	Pricing	Free plan/trial	Key Features
Instapage	$99/month	14-day trial	Real-time visual collaboration
Landingi	$29/month	Yes (limited)	Smart Sections, User behavior tracker
Moosend	$9/month	30-day free trial	Easy-to-use landing page builder
GetResponse	$19/month	Yes (limited)	AI-powered builder
Leadpages	$49/month	14-day trial	Conversion guidance
OptimizePress	$129/year	No	Vast library of templates
ActiveCampaign	$59/month	14-day trial	Accept payments from landing pages
Brevo	$18/month	Yes (limited)	Built-in CRM
Swipe Pages	$39/month	14-day trial	Conversion-optimized templates
ClickFunnels	$97/month	14-day trial	Sales funnel builder

Now let’s explore them in more detail.

1. Instapage

Pricing: Starts at $99/month, 14-day free trial

Instapage is among the best Unbounce alternatives featuring an intuitive drag-and-drop builder with advanced features. The platform delivers an amazing user experience due to its user-friendly interface and variety of conversion-optimized layouts.

The platform allows real-time visual collaboration so that marketing teams can be more efficient. You also get reusable content blocks (called Instablocks and Global Blocks) that help you create more landing pages in less time. Instapage includes AI functionality to generate headlines, paragraphs, and CTAs, too.

To optimize your pages, you get A/B testing, on-page behavior analytics, and robust reporting. Another standout feature of the platform is Admap. This allows you to sync your ads with relevant landing pages. Finally, Instapage offers more than 120 integrations with marketing tools including advertising, CRM, email marketing, and eCommerce.

Instapage Features

• Reusable page blocks
• Huge variety of mobile-responsive designs
• Real-time visual collaboration
• AI content generation
• Form builder and customizable widgets

Pros

• Multi-user collaboration for maximum team efficiency
• A/B testing and heatmaps

Cons

• Customer service needs improvement
• Expensive solution for small businesses

Pricing

There is a free 14-day trial for up to 2,500 unique visitors. After the trial ends, pricing starts at $99/month with the Create plan.

2. Landingi

Pricing: Starts at $29/month, free plan

Landingi is a powerful no-code landing page platform that allows users to create high-converting landing pages in a few minutes. It comes with a drag-and-drop page editor with ample customization options. However, it may take some time to get used to all the options available.

Users will find more than 400 templates for landing pages and popups, which are also categorized based on the desired goal. To increase the likelihood of conversions, you can also build micro-sites and one-pages. They both have a responsive design (to look good across devices) and quick loading times.

What’s great about Landingi is that it tracks user behavior on the landing page at a very detailed level. The platform provides insights that can enhance your advertising efforts, improve your A/B testing, and maximize micro and macro-conversions.

You can also group landing pages together, build marketing funnels, and create popups. And while the platform is great for beginner users, it can also benefit developers since it supports HTML and JavaScript code.

Landingi Features

• Goal-oriented landing page templates
• Smart Sections to ensure all your landing pages stay up-to-date
• AI Generator for SEO copy and images
• E-commerce functionality to sell digital products
• 170+ integrations with popular apps

Pros

• Unlimited conversions, leads, and contacts
• Responsive customer service

Cons

• Centering multiple blocks can be a bit tricky
• Forms lack more advanced features

Pricing

Although Landingi is a free Unbounce alternative, its free plan only allows 1 page with 500 visits/month. Paid plans start at $29/month for 10 landing pages and 5.000 visits/month.

3. Moosend

Pricing: Starts at $9/month, 30-day free trial

Moosend is an affordable alternative to Unbounce with a powerful landing page creator. The platform is an ideal choice for small businesses and SMBs looking for a simple solution to create professionally-looking landing pages without coding knowledge.

The builder has drag-and-drop functionality, letting you insert items like forms, countdown timers, videos, and CTA buttons. You also get a library of stylish templates that are mobile responsive to look impeccable across devices.

Moosend’s functionality extends further than landing pages. You get a robust email marketing platform with excellent email deliverability, A/B testing, and rich analytics to track your campaign performance. You also get customizable signup forms to maximize lead generation. Moosend integrates with popular apps like CRM, CMS, eCommerce, and lead generation platforms, too.

Overall, Moosend is a great Unbounce alternative to reach your audience with personalized messages and redirect them to your landing pages from a single platform.

Moosend Features

• Modern UI that favors simplicity and usability
• Drag-and-drop page builder
• Countdown timers to add urgency
• GDPR-compatible landing pages
• Forms and anti-bot protection
• All-in-one marketing platform

Pros

• Affordable pricing that allows growth
• Straightforward landing page builder
• All-in-one marketing solution

Cons

• No A/B testing for landing pages
• Template designs could have a wider variety

Pricing

Moosend offers a 30-day free trial allowing users to test its features including the landing page builder. After that period, paid plans start at $9/month giving you access to all features, such as unlimited landing pages and email campaigns, forms, personalization, and more.

4. GetResponse

Pricing: Starts at $19/month, free plan

GetResponse is a well-known email marketing and automation platform that comes with built-in landing page functionality. You can design a landing page from scratch or select one of the beautiful templates available. What’s great about GetResponse is that it also comes with an AI-powered builder that produces appealing landing pages in a flash. The only thing you need to do is provide the field you work in and describe your product/service.

This Unbounce alternative service comes with a library of 200+ professionally designed templates. To provide a direct contact channel to visitors, GetResponse lets you embed live chat and engage in one-on-one communication.

With GetResponse, you can A/B test multiple variations of the layout and messaging of your pages. This way you can learn what makes your audience click and convert. Apart from these, the platform has a website builder and an automated sales funnel creator.

And if you have an eCommerce store, this Unbounce competitor will help you launch sales and product campaigns in sync with your store’s inventory.

GetResponse Features

• Beginner-friendly landing page builder
• AI-powered landing page builder
• Save custom blocks
• Lead generation and SEO tools
• Sales funnel creator

Pros

• User-friendly landing page and funnel builder
• Extensive integration options

Cons

• Free trial and free plan are severely limited
• Interface may look overwhelming for beginners

Pricing

GetResponse has a 30-day trial with no limit on the number of pages but with 1,000 unique visitors/month. After that, the free plan lets you create and publish 1 landing page. Paid plans start at $19/month lifting these limits.

5. Leadpages

Pricing: Starts at $49/month, 14-day trial

Leadpages is among the best Unbounce alternatives for creating landing pages for lead generation. You don’t need to be a marketing expert to create a stunning design. You simply select one of the many conversion-optimized templates and insert your text and images.

Among others, the tool lets you add images, countdown timers, a Calendly schedule, and a video player to make your page unique.

What’s interesting about Leadpages is the built-in conversion guidance feature. Before publishing your landing page, the tool gives predictions about your page’s performance, so you know what to tweak and avoid guessing.

Leadpages also stands out from the competition due to the fast-loading speeds of their pages. This also helps you achieve a higher PPC ad quality score.

Leadpages Features

• 200+ professionally designed landing page templates
• A/B split testing
• Sell digital products and services
• Popups and alert bars
• Fast loading speed

Pros

• User-friendly landing page builder
• Variety of integrations with email marketing, CRM, and other tools

Cons

• Forms lack advanced customization options
• You can’t make mobile-specific changes

Pricing

Leadpages’ pricing starts with the Standard plan at $49/month, giving you 5 landing pages and 1 custom domain. You can also test this lead generation platform risk-free for 14 days.

6. OptimizePress

Pricing: Starts at $129/year

OptimizePress is a great alternative to Unbounce if you are a WordPress user. It comes with hundreds of customizable landing page templates that are optimized for conversions and have fast loading speeds.

If you’re new to landing pages or lack advanced knowledge, the platform provides access to Optimize University. There you can find informative videos and guides on how to use the tool and make the most of it.

With this affordable tool, users can build lead generation landing pages, sales pages, upsells, checkouts, lead funnels, and more. What’s great is that the platform lets you create unlimited landing pages even in its base plan.

You can also accept payments on your WordPress website through the Stripe integration. Using the visual funnel builder, you can map every step of the customer journey and sell one-time, subscription and payment plan products. All in all, OptimizePress is a great tool designed for creators, entrepreneurs, and digital marketers to increase their leads and sales.

OptimizePress Features

• Drag-and-drop builder (with pre-built sections)
• 400+ optimized page templates
• Funnel builder
• Customizable opt-in forms and signup forms
• Integration with popular marketing tools

Pros

• Full site ownership and easy uninstallation
• Comprehensive guides and tutorials to learn the platform fast

Cons

• No free trial/plan to try the tool before purchasing it
• There are only WordPress-specific extensions

Pricing

Unfortunately, this Unbounce competitor does not offer a free trial. Paid plans start at $129/year for unlimited landing pages. You also get a 30-day money-back guarantee.

7. ActiveCampaign

Pricing: Starts at $59/month, 14-day trial

ActiveCampaign is a marketing automation platform that lets you capture the attention of your audience with custom landing pages. The page builder has drag-and-drop functionality, while it offers various blocks and layouts to structure your page the way you want it.

Using ActiveCampaign, you can showcase your products, create custom sign-up forms, and promote events. If you want your visitors to purchase directly from your landing pages, you can even include a PayPal payment button.

The platform does a great job tracking user interaction with your website and landing pages. As a result, you get a clear idea about your performance while you can also optimize your digital marketing strategy to improve engagement and increase revenue.

ActiveCampaign also shines in marketing automation. You can set up sophisticated customer journeys and target users with personalized messages when it matters most (e.g., after visiting a page, submitting a form, etc.). Finally, the Automations Map feature lets you visualize how all your automations interact with each other.

ActiveCampaign Features

• Easy-to-use landing page builder
• Flexible layout options
• Website and landing page tracking
• PayPal integration for purchases
• Comprehensive resource library for new users

Pros

• Website and landing page tracking
• Make purchases within the landing page (PayPal integration)

Cons

• You cannot A/B test your landing pages
• Expensive solution (but decent functionality)

Pricing

This Unbounce alternative tool has a 14-day trial to test its functionality. After that, paid pricing starts at $19/month, but for landing page functionality you need the Plus plan ($59/month).

8. Brevo

Pricing: Starts at $18/month, free plan

Brevo is an email marketing tool, but it offers a landing page builder as part of its Business plan.

This addition makes Brevo a more comprehensive solution for marketers looking to manage both email campaigns and landing pages from a single platform. However, for those who are solely focused on landing page creation, Brevo might not be the best fit as its core strength lies in email marketing.

Unlike Unbounce, which offers extensive customization and is designed specifically for crafting high-converting landing pages, Brevo focuses on ease of use and efficiency for those who need to integrate landing pages with their email marketing efforts.

Brevo Features

• Customizable forms to capture leads
• Drag-and-drop editor for easy, no-code page creation
• Quick deployment on a Brevo subdomain or existing pages
• Integration with Google Analytics for tracking key performance metrics

Pros

• Combines email marketing and landing page creation
• 60+ premade template designs.

Cons

• Free and Starter plan don’t include landing pages
• Reporting and analytics aren’t as rich as other alternatives

Pricing

With Brevo’s free plan you don’t get the landing page builder. To access it, you need the Business plan starting at $18/month for 1 landing page (and $24.00/month per 5 additional landing pages).

9. Swipe Pages

Pricing: Starts at $39/month, 14-day trial

Swipe Pages is another good alternative to Unbounce, offering many of the same features at a more budget-friendly price. The tool includes the AI-powered Genie tool, which helps users create entire landing pages with just a few prompts, simplifying the design process.

While Unbounce is known for its robust A/B testing and dynamic text replacement, Swipe Pages delivers excellent page speed and mobile optimization, making it a great choice for those who want fast-loading, responsive landing pages.

While they are both great options to create landing pages for your business, their main difference is that Swipe Pages is significantly cheaper than Unbounce. This makes it accessible for smaller businesses or those with tight budgets.

Swipe Pages Features

• Fast page load times for improved conversion rates
• Advanced mobile optimization
• 100+ professionally designed templates
• A/B testing with built-in analytics for data-driven decisions
• Integrated eCommerce functionality including sales funnels and one-click upsells

Pros

• Integrates with CRMs and other tools directly or via Zapier
• AI-powered drag-n-drop builder

Cons

• Advanced tools are only available in higher-tier plans
• Some features may be complex for beginners

Pricing

Swipe Pages’ pricing starts at just $39/month, making it accessible for smaller businesses. For more functionality, including team members, more traffic and custom domains, the Marketer plan costs $89/month. An Agency plan is also available at $199/month.

10. ClickFunnels

Pricing: Starts at $97/month, 14-day trial

ClickFunnels is a powerful tool for entrepreneurs to create beautiful landing pages for their websites and funnels. The platform lets you build unlimited landing pages and customize them with the intuitive drag-and-drop editor.

With ClickFunnels, you’ll be able to grow your audience fast through opt-in pages, lead magnets, event registrations, and more. To increase sales, the platform lets you set up subscriptions, one-time offers, upsells, and order bumps.

Apart from landing pages, ClickFunnels can help you create webinars, membership sites, and complete websites. This powerful functionality, however, is also reflected in its high pricing. Nevertheless, this Unbounce competitor is a great tool to put your products and message out to the world and increase your revenue.

ClickFunnels Features

• Webinars, courses, funnels, and websites
• Automation workflows
• Order bumps and 1-click upsells
• A/B testing
• API & Webhooks

Pros

• Powerful platform to elevate your marketing strategy
• Easy-to-use landing page builder

Cons

• Expensive for smaller businesses
• Learning curve to master its features

Pricing

ClickFunnels has a 14-day free trial to get to know the tool. After that, paid plans start at $97/month giving you unlimited pages, courses, funnels, and more.

How We Selected The Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Picking The Right Unbounce Alternative

Choosing the right Unbounce alternative for high-converting landing pages is important for your marketing success. Not only can you save money by selecting a competitor service, but you can also improve your daily tasks by choosing a more user-friendly platform.

Bear in mind that landing page creation can bring unexpected technical issues, so it’s good if the landing page builder you select has a responsive customer support team.

If you want a simple tool with transparent pricing and ample functionality, you can try Moosend for free and see whether it suits your goals.

Frequently Asked Questions (FAQs)

Here are some of the most frequently asked questions about Unbounce alternatives.

1. What features should an Unbounce alternative have?

If you’re switching from Unbounce, you should definitely look for a user-friendly landing page builder with a library of modern, customizable templates. You should look for a service with AI capabilities to save time and A/B testing to optimize your pages and maximize conversions. Finally, integration with popular apps is important to streamline your efforts.

2. Can I use Unbounce for free?

You can use Unbounce without restrictions for a period of 14 days (trial). After that, you need to purchase a paid plan. There are other landing page builders with more flexible free trials or even a free plan.