9 Best Sendy Alternatives For Better Usability [2024]

If you’re considering using Sendy for your business needs or you’re disappointed with the service, you may want to explore the best Sendy alternatives out there.

In this post, we’ll take a look at other affordable alternatives to Sendy that offer more features and better usability, so you can pick the one that best suits your needs.

Disclaimer: The information below is accurate as of July 2024.

Why You Should Consider a Sendy Competitor

Sendy is a self-hosted email newsletter application that helps you send trackable emails via Amazon Simple Email Service (SES). Its popularity among users is because it allows you to send bulk emails, transactional emails, and newsletters at a low cost.

However, users note that certain limitations start hindering their businesses’ growth after some time. Here are the most common reasons why people switch from Sendy or start using another email marketing platform:

• No easy way to create modern newsletters (the editor is very basic)
• No email templates available
• The service is difficult to set up on your server
• No A/B testing functionality
• Updates are manual and you also need to pay for them
• No option for a dedicated IP address (to increase email deliverability)

Alternatives to Sendy by Use Case

Before we take a thorough look at them, here are each tool’s best use cases:

• Moosend – Best for powerful automated journeys
• Constant Contact – Best for creating autoresponders
• Brevo – Best for multi-channel marketing
• MailerLite – Best for selling digital products
• Email Octopus – Best for simple email marketing
• Mailchimp – Best all-in-one marketing platform
• SendGrid – Best for sending transactional emails
• Zoho Campaigns – Best for creating interactive emails
• Listmonk – Best free alternative for users with technical knowledge

Top Sendy Alternatives: Comparison Table

Below you’ll find a quick comparison between the top Sendy competitors:

Now let’s explore them in more detail.

1. Moosend

Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)

Best Feature: Advanced email automation and segmentation

Moosend is one of the best alternatives to Sendy since it eliminates all of the above limitations while staying true to the affordable side. The platform has a modern newsletter editor that’s not only easy to use but has also a minimal learning curve. Moosend users are provided with various email newsletter templates for various industries and goals and, best of all, they are all mobile responsive.

This email marketing tool is also helpful in saving crucial time. Specifically, you can automate repetitive tasks and create automated sequences with ease. This is all due to the visual workflow editor that lets you see the triggers and actions of your workflow in a nice view. Sendy users, on the other hand, would need a service like Zapier to craft a series of follow-up emails based on certain triggers.

When it comes to expanding your list, Moosend gives you various types of subscription forms and landing pages. On top of that, you can further segment your audience based on a plethora of criteria to target them better and deliver tailored content to them. Finally, if you experience any difficulty whatsoever with your campaigns, the support team is always there to help, even for free accounts.

Overall, Moosend offers an all-in-one service for email marketing and automation, so users don’t need to resort to third-party apps (as in the case of Sendy) and end up paying more.

Moosend Features

• Modern drag-and-drop email editor
• 90+ free email newsletter templates
• Advanced marketing automation (pre-made recipes, conditional logic)
• Visual workflow editor
• Email list segmentation
• Subscription forms and landing pages to grow and convert your audience
• Integrations with various CRM, eCommerce, social media platforms, and more

Pros

• Advanced and flexible automation
• High email deliverability
• AI Writer to generate email content

Cons

• Signup forms aren’t fully customizable

Pricing

The platform offers a 30-day free trial that you can use without providing your credit card. Paid pricing starts at $9/month (Pro plan) giving you unlimited email campaigns, subscription forms, landing pages, and more.

The Moosend+ plan lets you add enterprise-level features to your plan and customize it to fit your needs.

Try Moosend

2. Constant Contact

Pricing: Paid plans start at $12/month, 14-day free trial

Best Feature: Social media posting and reporting

Constant Contact is an email marketing solution for small businesses as well as bigger ones, offering all the tools you need to reach your customers and grow your business. It has a nice drag-and-drop editor that requires minimal effort to create a stunning email design. Users also get pre-made email templates that help save.

Regarding automation, you can easily create drip campaigns or series of emails to onboard, nurture, or convert your audience, while you can schedule email delivery to ensure maximum impact. What’s more, Constant Contact equips you with the ability to A/B test your email subject lines and thus increase your rates. This is a surefire way to optimize your marketing strategy.

Last but not least, the platform has integration with social media platforms. This enables you to create and launch posts to Facebook, Instagram, Twitter, and LinkedIn from a single dashboard.

Constant Contact Features

• Various email newsletter templates
• Autoresponders and contact triggers
• List management tools
• Event management and polls
• Integrations through API

Pros

• Event management tools
• Great email deliverability

Cons

• Email templates look outdated
• Advanced automation is only available on expensive plans

Further reading: To learn more about the platform, check our detailed Constant Contact review.

Pricing

Paid plans of Constant Contact start at $12/month for up to 500 subscribers. There is also a 14-day free trial of the service for testing purposes.

3. Brevo (formerly Sendinblue)

Pricing: Paid plans start at $9/month, free plan

Best Feature: Built-in CRM feature

Brevo is another email marketing software capable of handling your transactional emails as well as your marketing campaigns. The most important feature you get with the software is its CRM, that’s free to use and lets you store unlimited contacts. Moreover, you can manage your deal pipeline efficiently and keep track of every stage.

Regarding email campaigns, they can be created with ease due to the user-friendly email editor and the abundant HTML newsletter templates offered. The platform also gives users advanced automation and a visual workflow editor, despite being limited to 500 contacts for the Starter plan.

Finally, this tool offers personalization of your email campaigns and SMS. Coupled with the WhatsApp campaign functionality, you get a multi-channel tool to reach and convert your audience effectively.

Brevo Features

• Unlimited contacts and CRM automation
• Transactional email sending
• SMS & WhatsApp Campaigns
• Customizable signup forms

Pros

• Solid automation options
• Built-in CRM for contact management
• SMS marketing & WhatsApp campaigns

Cons

• Additional cost to remove Brevo branding ($12/month)
• Costs extra to build landing pages
• Limited free plan

Further reading: For more details about the platform’s pros and cons, check our Brevo review.

Pricing

Paid plans of this Sendy alternative start at $9/month giving you 5,000 emails/month (up to 500 contacts), transactional emails, and basic reporting. For more advanced functionality, you need the Business or Enterprise plan. Brevo also offers a free plan for unlimited contacts, but 300 email sends per day.

4. MailerLite

Pricing: Paid plans start at $10/month, free plan

Best Feature: Surveys and quizzes

Another really affordable alternative option to Sendy is MailerLite. This email marketing service is simple and easy to use, so you won’t get stuck or need technical knowledge to continue. It is ideal for startups and small businesses on a tight budget since it offers all the necessary tools in a neat package.

More specifically, you get a custom HTML editor and a plethora of newsletter templates to simplify email creation. Additionally, Mailerlite users can create unlimited pop-ups and embeddable forms, as well as landing pages to increase lead generation and conversions.

Regarding the performance of your emails and analytics, you get real-time performance reports, email click maps and eCommerce sales tracking.

MailerLite Features

• Drag-and-drop newsletter editor
• Unlimited pop-ups and embedded forms
• Unsubscribe page builder
• Email open rate by location
• Website builder

Pros

• Generous free plan
• Multivariate testing
• Easy-to-use software

Cons

• No templates available on the free plan
• No spam and design testing
• Lengthy approval process

Further reading: To learn more about the platform, check our detailed MailerLite review.

Pricing

MailerLite’s premium plans start as low as $10/month and you get the majority of features, but unfortunately, multiple automation triggers are absent. The service has a free plan, too. It allows 12,000 monthly emails for up to 1,000 subscribers.

5. Email Octopus

Pricing: Paid plans start at $8/month ($7 for Amazon SES users), free plan

Best Feature: Reports are available forever

Email Octopus is an email marketing software that helps businesses design, launch and manage personalized email campaigns. It offers two options, one for regular users and one for Amazon SES users.

You get a nice drag-and-drop editor, customizable templates, and simple automation functionality to schedule any kind of drip campaign sequence. Interestingly, users get multi-step automations even in the free plan. While the service is great overall, its API documentation is a bit lacking so you may not have complete control over precise details.

Where the platform really shines is the reporting aspect. Reports are available forever (in the paid plan) and you can see visually each subscriber activity in real-time. The historical view of past activity helps users identify problems and optimize their strategy.

Email Octopus Features

• High-quality email templates
• Unlimited landing pages and forms
• Basic automation for welcome emails and drip campaigns
• Customer support even in the free plan

Pros

• Beautiful email templates
• Straightforward email reports

Cons

• Advanced automation features are missing
• No A/B testing

Pricing

Paid pricing of the tool starts at $9/month (or $8/month for Amazon SES users) for the full features of the platform. There is also a free Starter plan for up to 2,500 subscribers and 10,000 email sends per month.

6. Mailchimp

Pricing: Paid plans start at $20/month, free plan

Best Feature: Well-established platform that’s easy to use

Mailchimp is a well-known email marketing and automation platform that boasts easy campaign creation and powerful automation tools. For starters, Mailchimp has a clean interface and a robust editor that will enable even complete beginners to craft a stunning email campaign. Users can also set up autoresponders, send their RSS and transactional emails and optimize their campaigns via A/B testing.

What’s more, the tool equips you with behavioral targeting, a feature allowing you to create more tailored campaigns for your subscribers. Furthermore, the A/B testing functionality helps you find the right subject line, test your email copy and send times and decide the winning variation of your campaigns.

Mailchimp integrates perfectly with numerous apps, including social media and CRM, to streamline your processes. The downside of the platform is the steep price tag and the advanced features that are only available in the highest tier plan.

Mailchimp Best Features

• List management tools to keep your contacts organized
• Campaign push notifications
• Multi-step automation workflows
• Behavioral targeting
• Various integrations with popular tools

Pros

• Customer journey builder (for automation)
• Send time optimization

Cons

• Charges for duplicate contacts
• Expensive paid plans

Further reading: For the full breakdown, check out our detailed Mailchimp review.

Pricing

Mailchimp’s premium plans start at $20/month and provide access to most of the essential features, but not all of them. The service also offers a limited free plan that users can take advantage of, but it’s only for 1,000 monthly sends and 500 contacts.

7. SendGrid

Pricing: Paid plans start at $19,95/month, free plan

Best Feature: Easy-to-use API

SendGrid is another notable Sendy alternative that allows users to deliver mass emails to subscribers using a reliable infrastructure. The platform equips you with an easy-to-use email builder and you can either create a newsletter from scratch or customize one of the available templates.

Of course, you can create automated sequences for your audience and integrate the service with various third-party apps to streamline your process. In case you own an eCommerce business, SendGrid can deliver your transactional emails without any deliverability issues.

On top of that, you get delivery optimization tools, such as SPF records, custom DKIM, and suppression management so that you ensure the best possible deliverability.

Last but not least, SendGrid’s powerful API will let you create a customized email program for your subscribers, thus achieving the best results possible.

SendGrid Best Features

• Great deliverability
• A/B testing options
• Email validation
• Real-time analytics and delivery insights

Pros

• Intuitive user interface
• Great reporting tools

Cons

• Slow customer service
• Lack of advanced automation options

Pricing

SendGrid’s premium plans start at $19,95/month for the Email API package. You get email marketing, an SMTP relay, webhooks, and delivery optimization tools among others. The service has a free plan for up to 100 emails/day forever.

8. Zoho Campaigns

Pricing: Paid plans start at $4/month, free plan

Best Feature: Geo-tracking feature

Zoho Campaigns is a very simple email marketing solution you can choose for your business with a great set of features. This tool has a user-friendly interface and a drag-and-drop email builder to create your newsletter campaign in a few minutes. To help you out, this also offers pre-made templates to save you time and effort in creating your campaign from scratch.

Moreover, you can benefit from Zoho Campaigns’ email workflows to set up unique sequences with your triggers and actions. This way, you can engage your audience with meaningful messages at the right time.

Apart from marketing automation, you can also use the available mailing list management and segmentation features to keep your contacts organized and nurture your leads with personalized content.

Lastly, this alternative to Sendy comes with reporting and analytics to help you track your performance and optimize accordingly. You can use geo-tracking and device reports to improve your promotional messages based on data, as well as benefit from social statists to power up your multi-channel marketing approach.

Zoho Campaigns Best Features

• Drag-and-drop email editor
• Email newsletter templates
• Scheduled email sending
• Social analytics

Pros

• Unlimited emails
• SMS marketing (add-on)

Cons

• Template designs look outdated
• Difficult setup (takes time)

Pricing

Zoho Campaigns has two paid plans. The Standard starts at $4/month for up to 500 contacts, while the Professional starts at about $6/month for the same number of subscribers. There is also a free plan available, offering the basic features for up to 2K contacts and 6,000 campaigns/month.

9. Listmonk

Pricing: free to use

Best Feature: open-source and totally free

Listmonk is a self-hosted newsletter and mailing list manager. Its main difference with Sendy is that it’s entirely free to use. The tool requires strong technical knowledge since you’ll need to install it on our server and work out the details.

The UI is simple and easy to grasp, but don’t expect anything fancy like other email marketing providers. Listmonk lets you create powerful, dynamic email templates and write HTML emails in the WYSIWYG editor. The API also enables you to send transactional messages to subscribers using pre-defined templates. What’s more, the tool helps you manage subscribers across many single and double opt-in lists with custom JSON attributes for each subscriber.

All in all, Listmonk is an ideal tool for businesses with specific needs that are on a tight budget. Nevertheless, users need a strong technical background to run the tool as intended.

Listmonk Best Features

• Dynamic email templates and transactional emails
• HTTP webhooks to send SMS, Whatsapp, and FCM notifications
• Simple analytics to track important metrics
• List management

Pros

• Free solution for email marketing
• Full control over data privacy and security

Cons

• Requires advanced technical knowledge to set it up
• No dedicated customer support
• Limited automation capabilities

Pricing

Listmonk is free to use.

Choosing The Right Sendy Alternative

While Sendy provides an undoubtedly affordable service, it lacks the usability and advanced features of its competitors. This will impact the time you spend in creating your campaigns as well as your budget since you’ll need third-party tools to assist you.

If you’re looking for an email marketing solution capable of handling your marketing and transactional emails while having support agents there for you 24/7, sign up for a Moosend account and see how you can transform your digital game for yourself.

Frequently Asked Questions (FAQs)

Below we’ve gathered some of the most frequently asked questions regarding Sendy alternatives.

1. What are the key features to look for in a Sendy alternative?

Essential features to look for include a drag-and-drop email editor, email automation with a visual builder, detailed reporting, integration with other tools like CRM and eCommerce platforms, and finally high email deliverability rates.

2. Which alternatives offer the best automation capabilities?

Some of the top alternatives for advanced automation include Moosend, Brevo, MailerLite, and Mailchimp. All these services offer a visual workflow editor, multiple triggers and actions to choose from, and a user-friendly interface that facilitates the effortless creation of automated campaigns.