11 Best Sales Funnel Software For 2024 [Free + Paid]

Having an effective sales funnel is crucial for converting leads into loyal customers and ensuring a seamless customer journey.

Whether you’re a startup looking to build your first funnel or an established business seeking to optimize your strategy, the right sales funnel software can help you drive growth, increase your revenue, and improve customer retention.

In this blog post, we’ll explore the best sales funnel software to optimize your digital marketing strategy.

What is Sales Funnel Software?

Before we look at the top solutions in the market, let’s briefly explain what sales funnel software is.

Sales funnel software is a tool that helps businesses build and monitor their sales funnels and deal pipeline. It provides easy-to-use tools to manage every step of the buyer’s journey, from lead generation to building landing pages and delivering tailored email newsletters.

Sales funnels will look different for each business, but the majority incorporate certain elements like popups, email communications, and social media ads.

In essence, sales funnel software aim to provide all the necessary tools under one roof so that users can streamline their marketing efforts without using multiple different platforms.

How to Choose Sales Funnel Software

Picking the right sales funnel software is crucial for your business. Below you’ll find a few key factors to consider.

• Automation capabilities: It’s crucial to eliminate mundane tasks and focus on making sales and providing a great customer experience. With automation, you can streamline the process of acquiring leads, reaching out and nurturing them, as well as helping them make a purchase decision.
• Lead management: The sales funnel software you select must have the power to organize, score, prioritize, and assign your incoming leads.
• Email marketing: This allows you to reach potential buyers with personalized email messages and generate further interest in your product or service.
• Integrations: If the solution you select offers a wide range of integrations, you’ll be able to share and use data across your favorite platforms without hassle.

Best Sales Funnel Software by Use Case

ClickFunnels – Best sales funnel builder for ease of use

Moosend – Best affordable solution with advanced automation

ActiveCampaign – Best for robust automation & CRM functionality

GetResponse – Best for easy-to-set-up conversion funnels

LeadPages – Best for collecting unlimited leads

Mailchimp – Best for unlimited A/B testing

Kartra – Best for agencies

Kajabi – Best for selling digital products

HubSpot – Best for small businesses

Keap – Best for power users wanting to dive into advanced features

Systeme.io – Sales funnel software with a generous free plan

1. ClickFunnels

Pricing: Starts at $97/month, 14-day trial

Best for: Marketers, online retailers and entrepreneurs looking for a straightforward system to turn leads into customers and increase sales.

Pros

• Advanced sales funnel builder (you can see each step visually)
• Unlimited contacts and funnels

Cons

• You need to provide a credit card to start the trial
• Templates look outdated and overly salesy

ClickFunnels is among the top sales funnel software you can get if you want an easy-to-use solution that requires zero coding knowledge. You can attract visitors from multiple sources like Google, Facebook, YouTube and Instagram, and send them to your sales pages. There is also a one-click upsell tool that targets shoppers who purchased from your website.

The platform has sales funnel examples that will be very helpful for beginners. The landing page builder has great drag-and-drop functionality, while the same is true for web forms. ClickFunnels also lets you build your own website, collect payments, as well as ship and fulfill physical product orders.

Finally, the CRM tools allow you to track and advance leads through your pipeline, schedule appointments, engage in two-way communication and more.

Key Features

• Landing page builder (with pop-up editor)
• Marketing automation with pre-built flows
• A/B testing for website, funnels, email
• Built-in CRM system

Pricing

The platform’s pricing starts at $97/month giving you unlimited funnels, courses, contacts, and pages. There is also a 14-day free trial to experiment with the tool, but it requires you to provide your credit card.

2. Moosend

Pricing: Starts at $9/month, 30-day free trial

Best for: Small businesses, eCommerce brands and entrepreneurs on a tight budget

Pros

• Powerful automation options
• Affordable pricing that allows growth

Cons

• Landing page builder is straightforward yet basic compared to the competition
• No website builder

Moosend is a robust email marketing and marketing automation platform. It has an intuitive user interface and a drag-and-drop email builder to craft high-converting campaigns. The platform has A/B testing and advanced automation workflows to trigger actions based on user behavior, such as sending follow-up emails, scoring leads, and segmenting contacts.

To capture leads, Moosend equips you with a great landing page builder and web forms. You also get templates to save time and effort. Although advanced sales automation is absent, you can set up reminders and follow-ups to ensure timely communication with your prospects.

Moosend has rich analytics to monitor your performance and optimize your strategy accordingly. Finally, there is an extensive range of integrations with third-party software ensuring you’ll have a seamless experience across multiple platforms.

Key Features

• Audience Discovery feature
• Smart tagging
• Powerful marketing automation (with a vast number of triggers)
• AI Writer to assist with email copy

Pricing

Paid plans of Moosend start as low as $9/month for 500 contacts. The Moosend+ plan lets you add Enterprise-level features to your plan without breaking the bank.

If you want to try Moosend’s functionality, you can create a free account and test the platform for 30 days (no credit card required).

Try Moosend

3. ActiveCampaign

Pricing: Starts at $19/month, 14-day trial

Best for: Small-to-medium businesses and large businesses that want a powerful tool for their marketing and CRM needs in one platform.

Pros

• Powerful automation options (for deals, marketing, segmentation)
• Dynamic personalization of campaigns for a unique experience

Cons

• No webinar or membership area feature
• Expensive solution (has a substantial learning curve too)

ActiveCampaign is a well-known platform combining email marketing, marketing automation, and CRM capabilities to provide a comprehensive way to manage your customer relationships and drive conversions.

Among its standout features is the powerful automated sequences to nurture leads, follow-up with customers and re-engage inactive contacts. You also get a visual sales pipeline that tracks deals, contacts and interactions.

With ActiveCampaign, you can even accept payments when you connect it with a payment processing service such as Stripe. Upon reviewing the platform, we also liked how user-friendly the landing page builder is.

Key Features

• AI-powered automation builder
• 900+ automation recipes
• Site tracking
• Lead scoring
• Win probability feature

Pricing

ActiveCampaign’s paid plans start at $19/month with limited functionality. For more advanced features, the Plus plan costs $59/month for 1,000 contacts, while the Enhanced CRM add-on is another $49/month.

If you want to try the platform before committing, there is a 14-day free trial available.

4. GetResponse

Pricing: Starts at $19/month, free plan (after the trial)

Best for: Businesses looking for a feature-rich all-in-one platform with built-in webinars and paid ads.

Pros

• Conversion Funnels feature with pre-built templates
• Sell products, collect payments and send order confirmations

Cons

• It can get very pricey as it depends on the number of contacts you have

GetResponse is among the top email marketing services in the market with a sales funnel builder. This allows you to set up everything from stunning landing pages to social media campaigns and managing your physical and digital products in GetResponse.

This flexible platform has impressive features like built-in webinar software, templates for conversion-focused sales pages, and the ability to purchase ads on Facebook and Instagram.

The platform does all the heavy lifting since its automation allows users to simply “fill in” the blanks and then let the software do the work. Online store owners will also find the One-click upsell pages feature very handy, since it helps you increase your revenue effortlessly.

Key Features

• Great landing page builder (with A/B testing)
• Website visitor tracking
• Add chat for your website
• Push notifications & SMS

Pricing

Premium plans of GetResponse start at $19/month but provide partial sales funnel functionality. For the full functionality, costs rise to $59/month.

There is also a 30-day free trial of the platform succeeded by a limited free plan after that.

5. LeadPages

Pricing: Starts at $49/month, 14-day trial

Best for: Entrepreneurs and small businesses who want an easy-to-use sales funnel tool with an emphasis on building high-converting landing pages.

Pros

• Unlimited leads
• Easy to create a website with the website builder

Cons

• No email marketing tool included (despite the hefty price tag)
• You need to provide credit card details to start the free trial

LeadPages is a lead-generation platform that allows you to create elegant landing pages, pop-ups, alert bars, and your own custom website. All this happens via drag-and-drop builders that are easy to use even for complete beginners. What’s more, the tool offers sleek and professional-looking templates to help you get started.

The platform allows you to collect unlimited leads (no restrictions on traffic either), which is great. However, there is no email marketing functionality, so you’ll need a separate tool. Nevertheless, you get other useful features like A/B testing and an AI Engine that assists you in copywriting and image creation.

With LeadPages, you can also easily sell your products and services online. With LeadPages Checkout, you can accept payments on any web page or popup. Finally, there are almost a hundred integrations with popular third-party apps so you can streamline your marketing efforts.

Key Features

• 200+ conversion-optimized landing page templates
• AI Engine to generate copy and images fast
• In-built system for checkout and online payments
• Website builder with built-in SEO settings

Pricing

The tool’s pricing starts with the Standard plan at $49/month (billed monthly), giving you 5 landing pages and unlimited leads. You can also take advantage of the 14-day free trial to test the platform’s capabilities.

6. Mailchimp

Pricing: Starts at $20/month, limited free plan

Best for: Small online businesses looking for a user-friendly tool to map and manage their entire customer journey.

Pros

• Powerful Customer Journey Builder
• Rich analytics

Cons

• Charges for unsubscribed/inactive contacts
• The website builder may be too simplistic for some businesses

Mailchimp is a popular email marketing platform offering a range of features to help businesses manage their sales funnels. You get a drag-and-drop email editor and customizable templates to create campaigns that resonate with your prospects.

On top of that, Mailchimp lets you set up automated workflows for lead nurturing, follow-ups, customer engagement, and more. These automations are triggered by user behavior, so communication with prospects and customers is always timely and relevant.

Mailchimp also incorporates basic CRM functionality, allowing online businesses to manage their contacts and track every customer interaction. Furthermore, the great reporting and analytics features provide insights into campaign performance and customer behavior, allowing you to make data-driven decisions to optimize your sales funnels.

Key Features

• A/B testing
• Behavior analytics
• Customer Journey Builder
• User-friendly API

Pricing

Paid plans of Mailchimp start at $20/month giving you the best value for what you pay including advanced automation and segmentation.

There is also a free plan available, but it’s very limited both in terms of features and email sending.

7. Kartra

Pricing: Starts at $119/month, 30-day trial

Best for: Businesses looking for a comprehensive solution that guides them through all the steps to build an effective sales funnel.

Pros

• All-in-one platform eliminating the need for multiple tools
• Host and optimize videos on Kartra’s platform

Cons

• Limited list of integrations
• Expensive solution (not ideal for small businesses)

Kartra is an all-in-one marketing software that includes email marketing, forms, a website and landing page builder, lead database (CRM), webinars, and checkouts. With Kartra, users can visually map out their funnels and even export them to PDF to share with stakeholders.

What’s great about this sales funnel software is that it has tons of functionality, so you won’t need many separate tools. It’s easy to categorize and prioritize leads based on behavior and engagement, thus improving your targeting.

Another useful functionality is the ability to host and optimize videos. You can even add opt-in forms and CTA buttons, and track video engagement. If your business uses video heavily or that’s what you’re selling, this could be a game changer for you. Finally, the Funnel Analytics feature (highest tier plan) lets you see real-time analytics from all your funnels in a visual way.

Key Features

• Multi-page funnel flows
• Funnel simulation
• Lead tagging and scoring
• Video hosting
• Ticketing and Live Chat

Pricing

Kartra offers three paid plans starting at $119/month with core functionality. You can also try the platform through the 30-day free trial period.

8. Kajabi

Pricing: Starts at $69/month, 14-day trial

Best for: Online course creators, podcasters, and coaches who want to automate and scale their business.

Pros

• Ready-to-use funnel templates that are easily customizable
• Simple yet effective tools to market your business

Cons

• Expensive platform (but offers decent features)
• Not many templates to choose from

Kajabi is an all-in-one sales funnel software offering a range of tools including websites, landing pages, email marketing, and funnels. Without any prior experience, you can customize and launch pre-built frameworks for lead generation, product launches, or webinars. Each template comes with pre-written copy that helps you craft high-converting funnels.

The landing page builder is user-friendly, allowing users to create stunning pages without effort. These pages can be connected to your automated marketing campaigns, emails, offers, and products. You also get useful metrics and insights organized into reports that are easy to interpret.

Other standout features include a built-in shopping cart, customizable eCommerce checkouts, and zero transaction fees. There is also an AI Assistant, Creator.io, that can provide customer support, guide customers to the products that fit their needs, and finally improve your students’ learning experience. Overall, Kajabi offers ample functionality, but it comes with a significant cost that might not be ideal for smaller budgets.

Key Features

• Product creation tools
• Branded mobile app for your business (add-on service)
• 0% transaction fees
• AI Assistant (for support, sales, courses, etc.)

Pricing

Kajabi has four paid plan options starting from $69/month, allowing 50 landing pages, 1,250 marketing emails and 1 funnel. To increase these limits, you need a more expensive plan.

The platform also comes with a 14-day free trial period.

9. HubSpot

Pricing: Starts at $20/month, free tools

Best for: Companies of any size looking for a scalable solution to grow and expand their business.

Pros

• Easy-to-use platform
• Custom funnel reports let you analyze conversion rates between stages

Cons

• Could get expensive the more your marketing contacts increase
• The wide range of plans and services can confuse users

HubSpot is an inbound marketing platform that provides all the tools to maintain a functional sales process and deliver great results. Users will find the platform straightforward, while their customer support is fast and knowledgeable.

The platform has a powerful CRM at its core, which lets you collect all essential data about your prospects. On top of that, you get sales automation tools to deliver personalized messages that turn more leads into deals. And with the call tracking feature, you can record and automatically log calls into your CRM.

Among others, HubSpot lets you accept payments, manage subscriptions, and include payment links in your quotes and invites. Finally, the platform equips you with meeting scheduling, rich sales analytics, and forecasting.

Key Features

• Lead management and prospecting
• Automated personalized emails and follow-up tasks (sales automation)
• Call tracking
• Deal pipelines

Pricing

Paid plans of HubSpot’s Sales Hub start at $20/month per seat. You get conversation routing, simple automation, 2 deal pipelines, and a phone number.

If you want to start free, there is a free version of these tools but with significant limits.

10. Keap

Pricing: Starts at $299/month, 14-day free trial

Best for: Businesses with large budgets that need a complete tool for funnel building.

Pros

• Easy-to-use visual sales funnel builder
• Wealth of features for marketing and sales automation

Cons

• Expensive software (despite being marketed towards small business owners)
• Template designs are somewhat limited

Keap is a CRM and automation platform providing solutions for businesses that want to grow fast and effectively. It has a drag-and-drop editor for sales pipelines and automated upsell features.

This software tool lets you send personalized email campaigns, engage in 1:1 communication, and set up automations for common needs like new lead follow-up, invoice reminders, free consultation bookings, and more.

What’s also great is that Keap integrates with popular eCommerce platforms like Magento, Shopify and WordPress to sell your products. You can collect payments through Keap’s integrated payment solution or use a third-party payment gateway like Stripe and PayPal.

Key Features

• Email automation & customer relationship management
• Lead capture and lead management tools
• Deal revenue forecasting
• Invoicing and payments

Pricing

Keap’s pricing starts at $299/month (billed monthly) and includes 2 users, 1,500 contacts, 5 proven automations, and unlimited custom automations.

There is also a 14-day free trial that lets you test the platform’s functionality.

11. Systeme.io

Pricing: Starts at $27/month, free plan

Best for: Entrepreneurs looking to start their online business quickly and scale as the business grows.

Pros

• Great solution to set up membership sites, courses, and affiliate programs
• Free plan provides enough flexibility to get started

Cons

• No checklist of actions that are needed to get started
• Limited customization options for your pages and sales funnels

Systeme.io is among the best free sales funnel software for entrepreneurs looking for an efficient tool to start. It offers a sales funnel builder that’s beginner-friendly, autoresponders to target potential customers, and blogging tools to create content and drive traffic to your website.

With Systeme, you can build your website from scratch without having coding knowledge. You can also manage your affiliates from the same platform including your affiliate links and payouts.

What we liked upon testing the tool is that it has separate dashboards for each activity (i.e., affiliates, funnels, automations) making it very easy to do everything you want efficiently.

Key Features

• Build and sell online courses (control membership sites)
• Marketing automation and autoresponders
• Sell products (dropshipping management)
• Email list management

Pricing

Systeme.io has three paid plans starting at $29/month offering 10 sales funnels and unlimited emails.

There is also a free plan available, allowing you to build up to 3 funnels and send unlimited emails.

Making the right choice

Selecting the right sales funnel software can be a major boost for your business since it will allow you to streamline your efforts and automate crucial steps of the customer journey.

Consider your budget and the functionality you require, examine what each solution offers, and finally be sure to take advantage of any free trials or free plans available before committing.

Frequently Asked Questions (FAQs)

Here are some of the most common questions about sales funnel software.

1. What are the benefits of using sales funnel software?

Key benefits of using sales funnel software include increased lead generation, better lead nurturing, higher conversion rates, more effective marketing campaigns, and fewer manual tasks.

2. Can I use sales funnel software without technical skills?

Many sales funnel software platforms are designed to be user-friendly, featuring drag-and-drop builders and pre-made templates that require zero technical skills. However, advanced features may require a substantial learning curve.