Travel Email Marketing: How to Redesign Your Campaigns

Imagine you send a travel email campaign to your customers. But when they click on their email, they don’t read just an email. Instead, they get an invitation; a gateway to a breathtaking destination, an opportunity to create memories, and some enticing deals to boot.

But creating emails that pique a traveler’s interest can be time-consuming—especially during peak holiday seasons like summer or the Christmas holidays.

As a travel professional, you might face the challenge of promoting the right destination to the right person. Due to the lack of time and resources, you might create generic newsletters that won’t help you hit your sales targets.

Creating campaigns that are relevant to specific audiences, with expert storytelling and tailor-made suggestions can help travelers decide on their next destination. All you need for that are tools like ready-made newsletter templates and an AI writer that can help you create emotions through your email’s content. You will also need tools that can produce different variations of the same newsletter, saving you time and resources.

In this blog post, we are going to explore how you can redesign your travel campaigns and switch from time-consuming to effortless travel email marketing with just four key components.

Delight travelers with ready-made templates

Creating the perfect travel campaigns can feel like solving a puzzle. On one hand, you want to send inspiring emails that tell a story. But on the other hand, you don’t want your campaigns to drain your time and budget.

And with customer inquiries, last-minute changes in availability, and booking requests that could take days to resolve, travel marketers can save valuable time and effort by using professionally designed and ready-to-use travel-focused email templates.

Since travelling is all about making memories, and vacation is about your customers letting their hair down, the ideal travel email template should be engaging, functional, and emotionally compelling.

Here’s what your travel email template should include:

• A layout that showcases the right destinations, deals, or experiences for each recipient.
• Design and wording that encourage bookings, with easy-to-click options that send travelers straight to the desired pages on your website.
• Flexibility to be customized easily or used as-is.

What does that look like in action? To see for yourself, log into your Moosend account—or create one for free, no credit card required—and look for the perfect email design in Moosend’s template library. There are more than 100 designs available, so there’s surely something for any of your needs.

Let’s pick this template:

Try it for yourself

This layout uses bold elements with large pictures and a header section that travelers are surely not going to miss. To make it work for your travel campaign, use vivid images of your destinations and actionable language that leads readers to the reason they should take up your suggestions and book their next trip with you.

Let’s assume you’re not promoting a destination or a travel package, but you’re a hotel professional who needs to promote their new accommodations. What does your ideal email template look like, in that case?

This layout is ideal for travel email marketers who need to show what their facilities offer. The design is easy on the eyes and readers can skim over information even on the go, if needed.

The latter makes this design ideal for last-minute deals and offers. Just use images of the rooms and facilities, as the template suggests. Travelers who know what they’re looking for and what they’re interested in will go straight for the offer that meets their needs. This will make them click through your email easily, browse your website, and end up booking their stay.

Of course, you’ll need to intrigue people who are undecided as well. In our example, you can use the last section of your email to showcase any local activities worth mentioning and choose who can see them based on their behavior or past interactions with your travel brand—but more on that later.

When using a template, you’ll surely want to add your brand’s unique look and feel. Make sure to pick one that’s fully customizable—just like Moosend’s email templates.

Adding your branded look—complete with colors and your unique tone—is the only thing you need to do in terms of design.

So, when you’re running low on time and resources, instead of sending a plain-text email or no email at all, you can just try a ready-made template that can be customized to your liking, and you’ll have your campaign all set and ready in just a few clicks.

And don’t forget a small, but crucial detail: Ready-made email templates are responsive. With more and more travelers checking their emails on the go and going for impulsive bookings, you can’t miss out on that revenue stream because of a broken or non-optimized email.

Power up your campaign’s content with AI

Your email’s design will make users want to click. But your email’s content will make users want to buy. Therefore, you need content that can hook even the most absent-minded of travelers.

Crafting content that stands out, tells a gripping story, and leads users further down the sales funnel is not exactly a walk in the park. It can take a lot of time and effort. Especially when you’re creating content for different segments and stages of the funnel.

Add to that the fact that your content should be free of typos and inspiring, and you’ll surely find yourself wondering how to do that without spending more of your already limited time. This can be even more difficult during peak booking seasons like Christmas, Easter, or the summer holidays.

Well, luckily for you, using email marketing platforms comes with special perks. Tools like Moosend come with time-savers, like the AI writer that can help you craft a story, conduct copy checks, and tailor your messages for each segment.

The way the AI writer works is quite simple. You create a prompt—the more detailed, the better—and you let the feature work its magic, generating high-quality content in seconds.

Using the AI writer, you can craft a gripping narrative that will have travelers say, “I want to experience that!”, click through your email, and book their next destination with you. All that without spending more time than you can afford in the ideation process.

Apart from saving time, using an AI writer has a couple more perks:

• Include the details of your last email into your prompt and create a compelling narrative that goes from one campaign to the next with minimal effort.
• Create error-free emails. Just ask your writer to fix typos, grammatical errors, or awkward phrasing.

So, let’s imagine that we’re creating a “Winter Wonderland” themed campaign that includes a seasonal promotion for the best resorts in your portfolio. Here’s how to use the AI writer to your advantage with just a prompt and a couple of clicks:

In our example, we’re using a small prompt for a subject line. We can refine it by clicking on the “Promotion” button and the “Include emoji” button. The result should look like this:

If you need any changes or improvements, you can just let the writer know what to fix, by telling it to improve writing, play around with the length, or even change the tone.

And if you don’t like the first version, you can always regenerate the content until you get one that will thrill travelers—and yourself.

The AI writer can assist travel marketers with any type of content, from headlines to descriptions, CTAs, and body copy. All you need is to set the content type, tone, and word limit, and let the feature work its magic.

Deliver tailor-made travel suggestions with conditional visibility blocks

In travel marketing, no two travelers are the same. Some are loyal customers who always book their trips through your agency. Others are new visitors exploring options for their next getaway. And then there are the occasional fly-by travelers who book trips sporadically.

These three different types of travelers will need different types of content—and, probably, different types of offers. So, sending them the same campaign because “there is no time to craft different emails for different types of travelers” simply won’t do.

To save time and resources and create only one travel email that will differentiate content using one key aspect, you can use conditional visibility blocks. With conditional visibility blocks, you can show different content to recipients that meet specific conditions by crafting just one email and through dynamic content blocks that changes according to segment criteria. That way, you can create tailor-made content that resonates with each recipient right in the drag-and-drop editor.

Use conditional visibility blocks to:

• Show exclusive destinations or special offers to frequent travelers that prefer to book with you.
• Offer special discounts to first-time travelers.
• Differentiate your content to appeal to both backpackers and VIP guests.
• Promote relevant accommodation types based on budget and previous stays.

Just like an image, or a CTA, each email section can be fully customizable. The “Visibility Conditions” are the settings that define who can see the block with each offer and what the offer is about.

So, let’s revisit our “Winter Wonderland” example from before.

Instead of creating individual campaigns for travelers who need family-friendly accommodation and travelers who would like to book your adult-only boutique hotel, you can use Conditional Visibility to differentiate your content and show relevant information to users who are interested in the former or the latter.

So, instead of crafting one email for each hotel, you can just create one email with a beautiful story around the destination’s rich culture and unique beauty and use a conditional block to differentiate the resort and your promotion.

That way, you can craft as many emails as you need with just one template, just by choosing your conditions. This action can save you time, reduce design workload, and ensure campaign consistency.

It can also increase all the important metrics, like CTR and your bookings since increased relevance boosts conversions.

With conditional visibility, you can transform your travel campaigns, personalize promotions, and increase bookings—all while maintaining efficiency. No repetitive content, no extra tools, just smart, seamless customization that delivers results.

Choosing the campaign type that travelers will love

Apart from the perfect travel email design and offers, as a travel marketer, you should know what the perfect campaign type is. You should also know how to maximize engagement and boost bookings by sending the right thing at the right time.

From welcome email sequences to booking confirmations, your email marketing plan should align with traveler needs and booking behaviors to maximize your earning potential.

Let’s see the campaigns your travel emails can’t miss.

The welcome email series

In travel marketing, as in life, first impressions are everything. A well-crafted welcome email can set the tone for future bookings and interactions and build excitement around your travel brand and offers.

Here are the steps you can use for a high-converting travel welcome series:

• First email – Extend a warm welcome and highlight exclusive travel deals, such as early-bird discounts or a free travel guide.
• Second email – Offer destination recommendations based on user preferences, past searches, or trending trips.
• Third email – Introduce a limited-time deal, create urgency with a countdown timer, or give exclusive access to special offers.

While crafting your welcome email, don’t forget to use location-based suggestions and incorporate trip preferences like budget limits or accommodation type to craft an engaging experience.

If a subscriber books a trip after your first email, adjust your remaining sequence accordingly. There’s no need to offer a second discount to travelers who have already booked.

Make sure to track metrics like unique opens, CTR, link clicks and conversions, and adjust your travel email sequences accordingly over time.

Transactional emails that drive more bookings

Booking confirmations and itinerary details are the travel industry’s transactional emails. This places them and among the most-read messages in a traveler’s inbox. Booking confirmations are also a prime opportunity to promote more offers on your website.

Maximize their impact by:

• Including personalized upsell recommendations like seat upgrades, hotel add-ons, or excursion packages.
• Offering useful travel tips, such as weather updates, packing lists, or visa requirements.
• Adding referral incentives—encourage travelers to share their upcoming trip with friends in exchange for future discounts.

Transactional emails are not just a courtesy. They’re a real opportunity to enhance travel experiences and drive additional revenue by giving travelers valuable information.

Use promotions and last-minute deals

Everyone loves a good deal—especially people who travel often—but standing out in a cluttered inbox requires more than just a discount code. So, how can you craft compelling seasonal promotional emails?

Use the following tips for maximum conversion:

• Exclusive access: Reward high-value customers with early-bird offers on peak season bookings.
• Mystery travel deals: Create intrigue with surprise travel bundles. Add a gamification element by letting customers click to reveal their special offer.
• Flash sales: Come up with flash sales and last-minute deals to spark excitement and take advantage of the impulsive nature of some of your guests.
• Limited-time perks: Instead of discounts, offer free airport transfers, lounge access, or travel insurance for bookings above a certain threshold.

Keep wanderlust alive with travel newsletters

Travel newsletters can go beyond a generic destination promotion. They can present engaging experiences that keep travelers excited about their next adventure.

Let’s see how you can elevate your newsletters:

• Showcase trending destinations with stunning visuals and customer testimonials.
• Add interactive elements like polls (“Where would you go next?”) or quizzes (“What’s your ideal vacation?”).
• After a major holiday travel season, send customers a follow-up with recommendations for their next trip based on their previous booking.

By strategically designing your travel campaigns, you can create highly relevant experiences that not only engage customers but also drive more conversions with minimal effort.

Campaigns that travel far and wide

Redesigning your travel email campaigns can make your travel business go a long way. It can give your bottom line a boost and help users remember you and come back to you for their next trip.

Just implement the four easy steps we discussed. A responsive template, an AI writer, conditional visibility blocks, and knowing which campaign to send will truly make a difference and produce a visually pleasing and engaging email.