7 Podcast Landing Page Examples & Best Practices

As a podcaster, you put your heart and soul into creating amazing content. But with the growing number of podcasts available, standing out and attracting listeners has become challenging.

The good news? Creating a compelling podcast landing page is a great way to bring new listeners through search engines and showcase your brand to them. Consider it like a centralized hub where listeners can find everything they want about your podcast to increase engagement.

In this guide, dive into the must-have elements and tips for creating a podcast landing page that converts visitors into loyal listeners. Plus, explore 7 eye-catching landing pages from popular podcasts to get inspired.

What is a Podcast Landing Page?

It’s a dedicated webpage with valuable information about your podcast, designed to engage your listeners and make them take certain actions, such as sharing your podcast episodes on social media. To promote their podcasts effectively, most podcasters or marketers describe the main topics they cover, including their mission and vision.

One of the most frequent landing page goals is collecting email addresses. Many podcasters send regular newsletters to subscribers to keep them hitched. These can include updates on new episodes or heads-ups about upcoming guests or topics. Here’s an example by Criminal:

A podcast landing page can be standalone or part of your existing website. Choose what’s best for you depending on your current resources and budget. Either way, it’s important to be SEO-optimized to gain traffic and have clear call-to-actions for better results.

Important Podcast Landing Page Elements

Check out some of the popular elements most well-known podcasters include in their landing page:

• Headtitles: Add a straightforward title for each section for easier navigation.
• Brand elements: Add your name, logo, and brand colors, keeping a consistent experience across assets.
• Podcast episodes: Embed your latest episodes and links to top listening platforms such as Apple Podcasts and Spotify.
• Email form: Include a simple signup form to add subscribers to your email list.
• Social media buttons: Invite visitors to your social media channels to nurture them in multiple ways.
• High-quality visuals: Enhance your landing page design with beautiful visuals, e.g., a photo of the podcast host during recording.
• CTA: Add a clear call-to-action button that stands out to increase conversions.

Some podcasters go for more, adding testimonials or links to curated content. It’s up to you to decide what’s best to serve your audience to win them over. Whatever you go for, make it snappy and consistent with the rest of your assets.

How To Create a Podcast Landing Page

If it’s your first time creating a landing page, there are many options to choose from. For instance, you can use a website builder like WordPress and Wix with many podcast themes to find your perfect fit. You can also choose a dedicated landing page builder, such as Leadpages and Unbounce, offering user-friendly options.

If you want a holistic solution to access more assets for your podcast, such as templates and editing tools, use dedicated services. For instance, podcast platforms such as Podsqueeze and Podcastpage offer such features.

Finally, email marketing software like Moosend have built-in landing page builders. Use it to manage your email marketing strategy end-to-end, from collecting emails via landing pages and sign-up forms to sending targeted email campaigns to engage your audience.

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Best Practices for Creating Effective Podcast Landing Pages

So, what makes a podcast landing page converting? Here are some helpful tactics to consider:

1. Mind user navigation

When choosing a podcast landing page template or creating your design from scratch, make sure each section is readily visible. Use white spacing and headtitles to help readers spot important information at first glance. Plus, use high-quality visuals to enhance user experience.

Place the call-to-action at a prominent place to boost conversions. If list building is your goal, add the subscription form to the top with a distinct CTA button. Use a color that will grab attention immediately.

Don’t forget that visitors may view your landing page from their mobile devices, too. Make sure that your landing page is optimized for mobile devices and tablets. If you have concerns, use a premade mobile-friendly template from well-known builders.

Plus, if you aim to add a signup form to your landing page, simplify the subscription process by requesting only essential information. Check out this simple landing page to get some inspiration:

Customize this template

2. Optimize for SEO

Most visitors will find your landing page through a search engine. To make it rank high, stick to popular SEO guidelines. Find important keywords based on your niche and sprinkle them strategically throughout your landing page. Start with the headtitles and add more of them to your podcast titles and episode descriptions for more visibility.

Depending on the goal of your landing page, you can also include transcripts and related resources, such as blog posts and write-ups from each episode. Overall, knowing the search intent of your audience will help you make better SEO choices.

Finally, add keywords to your meta data and minimize loading time to boost your rankings.

3. Showcase your brand

A landing page, apart from a means to connect with your audience for a certain purpose, works as a brand awareness vehicle. It gives you the opportunity to communicate what your podcast is all about with potential listeners.

How can you achieve that? First, design the landing page using your main brand assets–your logo and mission statement. Plus, add your branding colors and follow the same patterns with other channels, such as your website.

Embedding a trailer podcast is a great idea to narrate to new podcast listeners what topics you cover and why. Or share glimpses from moments during recordings, special guests, or meetups to showcase your community and invite more people over.

4. Add social proof

Have you spotted any positive reviews online from listeners or publishers you’re proud of? Add them on your landing page to attract new listeners through word-of-mouth marketing. Blend it organically inside the rest of your landing page content.

If you found a listener’s review on social media like TikTok or LinkedIn, thank them for their polite words and ask for their permission before displaying them. As you can imagine, kind words from people with a big audience, such as influencers, can have a greater impact.

5. Share community platforms

Apart from adding your social media links, if you engage your audience through channels such as Discord or Slack, include them, too. Let them have a glimpse of the digital shared environment you’ve built to win their trust.

To make the most of these channels, nurture them consistently. Interact with your audience and build a positive and supportive environment people would love to join. Plus, mention the benefits they’ll reap if they become a member, such as access to exclusive content or live events.

6. Conduct A/B testing

Do you want to ensure that your landing page will perform the best way possible? Use A/B testing to experiment with different assets or their placement on the landing page for maximum performance.

For instance, do people want to read first about your podcast episodes before they sign up, or do you get more conversions when you put your signup form at the top of your page?

7 Best Podcast Landing Page Examples

Want to have a clearer view of successful podcast landing pages? Here are some top examples and why they work:

1. The Newsworthy Podcast

The Newsworthy Podcast shares the latest news in a unique and unbiased way to keep people up to date with stories stemming from politics to tech and more.

Why we liked it:

• The header sets the right expectations for the readers regarding the podcast content and episode duration.
• They included a playlist with the latest episodes and buttons inviting readers to listen.
• They added a newsletter signup form at the bottom to nurture their audience in this channel, too.

2. Smart Gets Paid Podcast

Smart Gets Paid is hosted by a sales coach helping women consultants expand their client base through her insights and methodology.

Why we liked it:

• They added links to the top listening platforms at the beginning to attract new listeners.
• They shared a presentation of the host and an email address for collaboration opportunities.
• They embedded a lead magnet at the bottom to get a copy of her methodology.

3. The Friday Habit Podcast

The Friday Habit Podcast offers tools for business growth for entrepreneurs and business leaders who want to excel.

Why we liked it:

• They added social proof from three listeners to win visitors’ trust.
• They shared a lead magnet to capture email addresses and keep nurturing the audience.
• They embedded the podcast episodes with clear headtitles to attract the right listeners.

4. IDEO Food by Design Podcast

This podcast by IDEO dives into the toughest problems of our food system with curiosity, aiming to unveil a more sustainable food future.

Why we liked it:

• The landing page starts with a mission statement, putting the reader straight to the main theme.
• They included a form inviting website visitors to join the force.
• They created unique design assets to showcase the brand.

5. Social Media and Politics Podcast

The Social Media & Politics Podcast covers a wide range of topics around digital politics and recent research for the public.

Why we liked it:

• Thet added a captivating picture of the host and shared his expertise as a form of thought leadership.
• They featured some of the podcast guests with important credentials to win the visitors’ trust.
• They added the latest episode and a search bar for better navigation.

6. Listen To Sleep Stories

Listen to Sleep bedtime and meditation stories help listeners fall asleep or practice mindfulness through guided meditations.

Why we liked it:

• They emphasized the podcast episodes and wrote an attractive title and description for each one.
• They shared a free sleepy audiobook to capture new leads.
• They added links to popular listening platforms to transfer visitors to those channels.

7. Limitless Life Podcasts

Limitless Life is a personal development podcast pushing people to find and follow their own path.

Why we liked it:

• It has a strong focus on branding, following a minimalistic and inspiring style.
• They offer different types of social proof, such as reviews and downloads.
• They enhanced the playlist with vivid images to attract more attention.

Promote Your Podcast Far and Wide

Creating a standout podcast landing page is your ticket to capturing more listeners and building a loyal audience. By applying these best practices and drawing inspiration from the examples we’ve shared, you’ll be well on your way to success.

And if you’re looking for a marketing platform with intuitive landing page and email builders, don’t hesitate to give Moosend a try. Happy podcasting!