8 Best Sellers Email Examples with Templates [2025]

“If other people liked it, I’ll probably like it, too.”

“If everyone has it, I want to have it, too.”

FOMO makes people move to checkout faster. So instead of making them look for social proof by themselves, share your most popular products and give them a break.

In this guide, we’ll show you how to attract customers through best sellers emails. Discover examples from notable brands and best practices to nail your strategy. Plus, find premade templates and subject line suggestions to save time.

What Is a Best Sellers Email?

Best sellers emails are promotional campaigns displaying a brand’s most popular products. They often feature high-quality product images and brief descriptions of key product features. Apart from an outstanding call-to-action button, marketers often include customer reviews to boost credibility.

To win more customers, the best sellers email narrative should evolve from “What others buy” to “Why people prefer it.” Highlighting the added value of your best-selling products will ultimately move the needle.

Benefits of Sending Best Sellers Email

Naturally, you’ll want to promote less popular products instead of those that sell themselves. So why add best sellers recommendations to your emails? Let’s explore some of the main benefits:

• Drive sales: People are more likely to buy products that have proven successful for other customers.
• Build trust: Prospects feel more confident in your products, especially when combined with positive reviews.
• Introduce popular products: New or existing customers may discover popular products they weren’t aware of.
• Gain insights: Best sellers emails offer valuable insights into consumers’ preferences and purchase habits.
• Encourage cross-selling: These campaigns encourage customers to try out new but well-liked products.

Like any other strategy, overusing this tactic can lead to adverse outcomes. It can overshadow other products, raise expectations related to the product quality, or even mess up your inventory if the demand spikes. Balancing best sellers emails with other strategies can reduce those risks.

Top Best Sellers Emails & Why They Work

Here are some of our favorite best sellers emails from popular brands. Get inspired by their email design and copy and discover why we liked them:

1. TOMS

Subject line: A Best Seller is BACK

The well-known footwear apparel brand TOMs shared their best-selling spring sandals to boost seasonal sales. Sending similar promotional emails timed for seasonal changes or celebrations can yield impressive results.

Why it works:

• The subject line reflects the purpose of the email and is written in an attention-grabbing way.
• They added high-quality images of the sandals to motivate subscribers to check them out.
• Each sandal image links to the relevant product page where subscribers can find more information, such as price, available sizes, and “Add to cart” buttons.

2. Diesel

Subject line: Denim: Top-sellers Are Waiting For You

Diesel is one of the most popular denim apparel brands with a loyal customer base. Sending best-selling items enticed people to make a purchase.

Why it works:

• They added a personalized twist to the subject line to increase open rates.
• With the head title “The Denim Everyone Loves” they tried to win trust points and move readers faster to the checkout.
• The free shipping incentive invited subscribers to join the “House of Diesel,” helping to grow a loyal fan base.

3. MAINGEAR

Subject line: Our Gamer-Approved Best Sellers

MAINGEAR is a computer manufacturer that used the best-seller strategy to target gamers with “Fan Favorite” items.

Why it works:

• The blue-black email design is perfect for the target audience, featuring “legendary” product images that are hard to ignore.
• The email copy includes words such as “cutting-edge” and “reliability,” emphasizing the performance of these products.
• Each product image is followed by an “Explore now” button, adding a sense of urgency.

4. Pantone

Subject line: 💰 15% Off Graphics TWO Best-Sellers – LIMITED TIME

Pantone, the renowned brand with a coloring system for designers and manufacturers, shared a limited-time discount with the graphic colors of the year.

Why it works:

• They added vibrant images to showcase the color palettes and attract customers.
• The “Buy Now” CTA buttons invited readers straight to the checkout with actionable language.
• They added “Why you’ll love this” sections next to each offer to entice prospects to buy.

5. MVMT

Subject line: Mother’s Day Is Almost Here

MVMT created a Mother’s Day promotional campaign with some of the best-selling collections to increase seasonal sales.

Why it works:

• They shared a special incentive for Mother’s Day on their best-selling products.
• They added a “Picked for you” section to personalize the experience.
• They included high-quality product images to quickly grab subscribers’ attention.

6. Besame Cosmetics

Subject line: This Lipstick Is Winning Hearts

Besame Cosmetics showcased their best-selling lipstick through an email campaign rich in social proof.

Why it works:

• They introduced the purpose of the email in the subject line in a way that grabs attention.
• They added reviews from happy customers to encourage more purchases.
• The testimonials include detailed information about the product to help prospects decide if they’re a good fit.

7. Le Creseut

Subject line: Our Top-Selling 5 Piece Cast Iron Set

The cookware brand Le Creseut celebrated their 100^th anniversary with an enhanced best-selling campaign.

Why it works:

• They shared one of their best-selling cookware sets, emphasizing the difference between the initial and final prices.
• They offered the option to build a custom cookware set from scratch and save up to 30%.
• They included a section about the history of the brand to celebrate the 100th anniversary milestone.

8. Saatchi Art

Subject line: April’s Bestselling Artists Are In

The online gallery Saatchi Art displayed April’s bestselling artists to show prospects the best of what they offer.

Why it works:

• They demonstrated their top artwork chosen by their Chief Curator and art lovers.
• They included CTA buttons leading to each artist’s portfolio for those captivated by the displayed work.
• They wrote brief descriptions next to each image to inspire readers.

How To Create Converting Best Sellers Emails

If you wish to enhance your product recommendation strategy by adding best-selling products to your email campaigns, check out these quick pro tips:

1. Create stellar content

You need best-selling content to feature top products or services from head to toe—starting with the email subject line. Inform your subscribers what your email is about in up to 40 characters to ensure readability for all devices. Find the right wordplay to capture their attention. “This Lipstick is Winning Heats” is a great example.

When opening a best sellers email, subscribers expect to see the products. Add high-quality product images and combine them with brief descriptions of their top characteristics and why someone should buy them.

Your copywriting will play a key role in conversions. While focusing on the quality of the products is important, avoid overusing words such as “top,” “high-quality,” or “best,” as it can look spammy.

As with every other campaign, this email should have a clear, outstanding CTA button to boost click-through rates. You can also add secondary call-to-actions for those who want to learn more about your products or are interested in other actions you promote through those emails.

2. Leverage customer data

Instead of sending best sellers emails to everyone on your email list, use customer data to create more nuanced and targeted campaigns. First, you can send different content to customers based on their previous purchases to cross-sell products. For example, if someone buys pet food, you can send them your most popular toys for their fluffy friends.

You can also create different campaigns for different segments to target people in specific locations or based on other demographics. And of course, exclude subscribers who’ve already bought some of your best sellers.

Email marketing tools like Moosend or Mailchimp will give you access to features like segmentation and dynamic content to maximize personalization. Additionally, CRM solutions offer more nuanced data to refine your targeting.

Also, A/B testing is a powerful tool to find which best sellers emails resonate most with your audience. Experiment with different subject lines, images, and other email elements to discover what your subscriber prefers and boost conversions.

3. Build automation workflows

Instead of sending standalone best sellers emails, you can also create triggered email sequences to nurture your audience at key moments throughout their customer journey. For example, you can trigger those emails when someone browses a specific product category or signs up through a landing page.

Email marketing features such as dynamic content are perfect for eCommerce business, letting you send targeted emails based on real-time data, such as seasonal trends or inventory levels. This ensures your audience receives emails featuring up-to-date products.

You can achieve all this using email marketing software with user-friendly features, such as premade recipes and HTML templates for easier but spotless design outcomes. Track the performance of your automated emails by monitoring metrics such as open, click-through, and conversion rates to regularly re-evaluate your strategy.

Try Moosend for free

4. Merge with other email types

What about integrating best-seller sections into other popular email types? Welcome and abandoned cart emails are great examples. People are already interested in your brand or products, and learning your top performers can quickly lead them to a purchase.

You can also showcase best sellers when displaying new products to subscribers. Some people are hesitant to buy products that haven’t been tried out yet and trust best sellers more as they’re well received by existing customers.

Moreover, you can add these recommendations in seasonal campaigns, such as Christmas or Black Friday, combined with discounts and similar incentives to boost sales.

5. Add (more) social proof

While best seller emails already have a “pre-installed” form of social proof, you can add a few more elements to make it more attractive. Include customer testimonials or product ratings to provide additional evidence for potential buyers.

You can also display any awards you’ve won if applicable, or logos from brands or media outlets that have reviewed your products. When including customer testimonials or case studies, ensure they are rich with detailed information about the products to inspire purchases, rather than just generic comments like “It’s the best.”

Premade Best Sellers Email Templates to Save Time

Ready to craft the perfect best sellers email? You don’t have to do it on your own. Here are two premade email templates—one in HTML and one in plain text—to save time without compromising quality. Customize them based on your needs:

Moosend best sellers email template

Customize this

Best sellers plain text email

Subject Line: 🌟 Discover Our Top Best Sellers!

Hey [Recipient’s name],

Our latest collection of bestsellers is ready, and we can’t wait to share it with you. Whether you’re looking for something special for yourself or a loved one, we’ve got you covered with these amazing products:

1. [Product Name]

Why you’ll love it: [Brief description highlighting key features and benefits]

Customer Favorite: Rated [X] stars by [Y] happy customers

2. [Product Name]

Why You’ll Love It: [Brief description highlighting key features and benefits]

Customer Favorite: Rated [X] stars by [Y] happy customers

3. [Product Name]

Why You’ll Love It: [Brief description highlighting key features and benefits]

Customer Favorite: Rated [X] stars by [Y] happy customers

CTA button: [Shop Now]

Why Shop with Us?

Quality Guaranteed: We stand by the quality of our products.

Fast Shipping: Get your order delivered quickly and efficiently.

Customer Support: We’re here to help with any questions or concerns.

10 Best Sellers Email Subject Lines to Boost Open Rates

Want to ensure that your emails receive the open rates they deserve? Here are some suggestions from notable brands to make it happen:

• Check out our 2025 best sellers 👀
• A best seller for a reason
• The best seller we can’t get enough of
• Restock alert🚨 Our best seller is back
• Save on our top best-sellers
• Our best-sellers are now 20% off
• Our bestselling gear is here
• Bestsellers, edited for you
• Best of both worlds 🌍
• You’re missing out on our bestseller…

Unsure about your subject line? Use an AI writer to refine it and make it more appealing for your niche and audience.

Best Sellers Email Alternatives

You don’t always have to lean on crowd-pleasers, especially if you’re low on stock or already getting traffic. So, what should you send instead?

Here are some popular alternative email types:

• Back in stock: Inform subscribers about your product restock and prompt them to buy.
• Limited-edition: Share your limited-edition products, using a sense of urgency to boost sales.
• Personalized recommendations: Send tailored suggestions based on past purchases or costumer behavior.
• Bundled products: Merge relevant products to offer customers a holistic experience.

You can also run combinations. For example, send best sellers with personalized recommendations or product bundles to give them a boost.

Show The Best of What You Have

Are best sellers emails enough? They can be, but when combined with other channels and tactics, they yield even better results. Share them occasionally through social media posts and create an SEO optimized page with your top picks. You can also place popups on your website and run a limited time best seller campaign.

Remember the phrase “teamwork makes the dreamwork?” It applies to marketing channels, too, so ensure your audience learns about your top performers through multiple touchpoints.