Increase sales with cart abandonment emails

Looking to boost eCommerce revenue with a real consumer action as your source? Cart abandonment emails are among the most common and most converting methods to do so.

Grow your conversions up to 50%

Remind users of the products that caught their eye and retrieve what seemed like a lost selling opportunity. Moosend’s platform has helped online stores sell more and better with a simple automated workflow.

Track users with Moosend, store data with your favorite integration

No need to switch from one tool to the next. Moosend’s tracker will provide you with the information you need while you choose the integration that best fits your marketing efforts.

A flexible email builder at your fingertips

Design your signature cart abandonment email from scratch, or pick your favorite template from Moosend’s library and customize to your liking. Remind your customers what they left in their cart with dynamic content blocks, and multiply your conversions.

Close sales with 24/7 abandoned cart automations

Moosend’s dedicated cart abandonment recipe is ready-made. Just customize it, choose the perfect email design straight from the workflow builder, set it, and let it work for you until you reach your goals.

The insider’s scoop

Cart abandonment doesn’t need to hurt you. Read Moosend’s tried-and-true tips on stacking conversion odds in your favor and run your next campaign smoothly as ever.

Cart abandonment statistics

The facts you need to know, with the figures to support them.

Read more
abandoned cart email templates

Cart abandonment email templates

Everything you need, to gather all the clicks with your email's design.

Read more
abandoned cart subject lines

Cart abandonment subject line ideas

Get inspired by 120+ examples and boost your cart abandonment emails' open rates.

Read more

Join 100,000+ empowered customers

  • “After going through Mailchimp, and other platforms, we decided to stay with Moosend. From seamless onsite event tracking to amazing support, there's no other tool matching the feature set & price point offered.”

    Dipak Raghuwansi, Email Marketing Associate | Vogue

    Dipak Raghuwansi
  • “It's hard to find a team that's willing to give solutions to your business needs, but with Moosend we cerainly did it! The product is seamless giving the best satisfaction to our most precious assets…our customers”

    General Manager, DOMINO’S

    General Manager
  • “Moosend is a user friendly professional platform with a great support team. And the most incredible thing is that it’s cost efficient. Thank you Moosend for making my life easier”

    Alex Melvani, Membership Officer at WWF

    Alex Melvani
  • “Thanks to Moosend our clients are always happy. User–friendly dashboard, amazing support, great tools & automations help our business grow, and our clients deliver outstanding results.”

    George Levetikos, Chief Integration Officer, MullenLowe Group

    George Levetikos
  • “A very friendly end user experience and great technical support. One of the most admirable companies, with great potential! The consistent addition of new features, makes it even better!”

    Anthony Rigby, UK digital marketing manager at Careerbuilder

    Anthony Rigby

FAQs

Let us cover the basics for you.

How does cart abandonment occur?

There are various reasons behind cart abandonment. More often than not, users abandon their shopping carts due to friction in the purchasing process or due to hidden costs.

How can I reduce cart abandonment for my eCommerce store?

You can start by optimizing the customer experience with a short purchasing process and a fully responsive website and top your efforts off with cart abandonment campaigns that carry special discount codes and offers.

How soon should I send a cart abandonment email?

It all depends on your audience and your niche. A good rule of the thumb is sending the first cart abandonment email within 1-2 hours of the action, and a follow-up email over the next 24-48 hours. Timing is crucial when you need to recapture a potential customer's attention.

Can I personalize my abandoned cart emails?

Of course. Moosend's platform allows you to personalize cart abandonment emails according to customer behavior. Include details like the specific items left in cart, and even some recommended products that can give you upselling or cross-selling potential.

Hit your goals with one tool

Build emails that attract, engage, and convert the right audience.