Monthly Email Planner: April Edition [2025]

April is just around the corner, which means two things: unpredictable weather and a packed marketing calendar are ahead of us.

One minute, your customers are stocking up on pastels for Easter; the next, they’re scrambling to file taxes. But that’s spring, full of surprises.

For marketers, though, that means various opportunities to engage your audience. From playful moments like April Fool’s (fingers crossed your brand isn’t the punchline) to holidays like Easter, this month is about striking the right balance between fun, awareness, and timely promotions.

That’s where our April email marketing planner comes in. Today, we’ll break down key dates and show you how to craft emails that engage, sell, and stand out without the last-minute scramble.

April Email Planner Overview: What to Send

In March, we focused on early spring promotions. This month, we’re shifting gears to highlight major seasonal events, like Easter, while running impactful awareness campaigns for your audience.

Here’s what we’ll focus on this month:

• Stress Awareness Month: All month
• Spring sales: All month
• April Fool’s Day: April 1
• National Pet Day: April 11
• Tax Day: April 15
• Easter Sunday: April 20 (Date varies)
• Earth Day: April 22
• World Book Day: April 23
• Arbor Day: April 25

Now, let’s see how to craft campaigns for each.

1. Stress Awareness Month

Stress is a constant, but April is the time to acknowledge it and offer real solutions.

Whether your audience is tackling tax season, balancing work-life chaos, or needing a breather, your emails can provide value beyond the usual “take a deep breath” advice.

Let’s see how to create a thoughtful message below.

Email campaign: You can approach Stress Awareness Month with different campaigns, from stress relief product promotions to fun activities and tips to manage stress better, especially if you’re in the health and wellness industry.

• Stress-free picks: Curate a collection of products or services designed to make life easier, from ergonomic work tools to relaxation essentials.
• The “Stress Test:” Engage your audience with a fun quiz that helps them identify their stress triggers and offers tailored recommendations.
• Exclusive “Take a Breather” Deal: Offer discounts on items that promote mindfulness or productivity.

When to send: Spread your Stress Awareness Month campaigns throughout April with a consistent email series. Sending two emails per week will let you keep your engagement high without overwhelming your audience.

Subject lines: Make sure your subject lines are straightforward and valuable.

• Tools to Tackle Stress (Gaiam)
• FREE Online Classes for all (FRAME)
• The Reset: Nourish Your Body from the Inside Out

Email copy: Acknowledge that stress is universal, but relief is within reach. Keep the tone friendly and action-oriented, offering real solutions instead of vague wellness advice. A light touch of humor can make the content feel fresh and engaging. If you want to go the extra mile, have a professional check your copy or collaborate with them for more accurate advice.

Visuals: Use a clean, uncluttered email design with high-quality images. GIFs of slow movements, deep breathing, or relaxing scenes will also work.

CTAs:

• Find Your Calm
• Recharge & Refresh
• Start Your Stress-Free Routine

Example: FRAME

Frame’s April email marketing campaign grabs attention with a bold subject line and header copy (“CALM THE F* DOWN”).

The email copy speaks directly to stress and burnout, making the reader feel understood. It’s simple and relatable, offering a clear solution to the recipient: a stress-relief class.

Sections like “What to Expect” and “How You’ll Feel” explain the benefits without fluff. The bold pink and red colors add energy, while the clean design keeps it easy to read.

The red CTA (“BOOK CLASS”) also stands out in the email design, promoting action.

Subject line: CALM THE F*** DOWN

Further reading: Need more inspiration for awareness-oriented campaigns? Take a look at our Mental Health Day email examples post.

2. Spring sales

Spring is here, and so is the urge to refresh everything, including closets, homes, and routines. Customers are on the hunt for seasonal upgrades, and your emails should make shopping effortless.

Use your spring email marketing to highlight new arrivals, exclusive deals, and products that fit the season’s change. Instead of simply promoting discounts (like your competitors), show how your products will help customers solve actual pain points.

Email campaign: Build a series of emails with engaging storytelling to keep customers hooked or run themed, one-off promotions that grab attention instantly.

• Target home decor and essentials with a limited-time flash sale on spring must-haves.
• Create excitement with a “Pick a Petal” mystery discount where customers click to reveal surprise offers.
• Highlight self-care, fitness, or outdoor gear with weekend-themed sales, making it easy for customers to stock up.

When to send: Start your April sales campaign with a bold announcement like “April Refresh Starts Now!” at the beginning of the month. Then, target your customers with weekly offers, tips, and more. Remember to space out your emails strategically, as too many promotions can lead to email fatigue, reducing engagement instead of boosting it.

Subject lines: Use spring-themed language (bloom, spring, refresh, April showers, etc.) and add flower emojis.

• Spring Into Savings | The April Sale Is Here! (Tommie Copper)
• April Showers Bring Lavender Flowers 🌷 (Terre Bleu)
• The April Showers Sale doorbusters are live! 🌦️ (Lenovo)

Email copy: Instead of “Big savings inside,” try “April’s here! Time to refresh, restock, and save!” or “New month, new deals! Spring into savings!”

Visuals: Choose pastels or soft neutrals to match April’s vibe. Incorporate lifestyle imagery, such as a family setting up their garden to make them more inviting.

CTAs:

• Refresh Your Season
• Make April Yours
• Shop the Fresh Finds

Example: bareMinerals

This April email marketing campaign from bareMinerals ties into April showers with the playful headline “RAIN? NO BIG DEAL.”

The message is clear: making water-resistant products feels essential for the season. The soft blue background, animated raindrops, and yellow umbrellas also fit the theme, creating a visually stunning result.

The clean layout and ample white space keep the focus on products, while the free gift offer adds extra incentive.

Subject line: April Showers Call For…

3. April Fool’s Day

No tricks, just a chance to get your customers laughing (and shopping).

April Fool’s is the perfect excuse to shake up your emails with a hilarious product launch, a surprise discount, or a deal that sounds too good to be true (but isn’t).

Have fun, keep it on-brand, and avoid pranks that make people rage-quit their carts. The goal? A good laugh, a great deal, and happy customers who stick around for more.

Email campaign: Try “The Deal You Didn’t See Coming,” where a playful “just kidding” message leads to the real offer. Or go with “Too Good to Be True? Nope!” featuring an irresistible deal that seems fake but isn’t.

When to send: On April 1, send a playful morning email with a joke, prank, or surprise deal to grab attention. Later, follow up with new monthly offers, spring themes, or exclusive perks.

Subject line: Use puns and wordplay to match your email’s tone. The key to success is to keep it fun, relevant, and easy to understand at a glance.

• All Jokes Aside, This April Fool’s Day Sale Is Real! 😯 (Terre Bleu)
• April Fools? 🙄 Let’s Shop Instead 💁🏻‍♀️ (FashionNova)
• NO FOOLING! 🚨 25% OFF TODAY ONLY (Wendell August Forge)

Email copy: Opt for light, playful, and on-brand copy. A well-placed joke or unexpected twist makes your email stand out. Just don’t overdo it. Customers should leave with a smile, not frustration.

Visuals: Use bold, fun colors like bright yellows and reds. Playful animations (e.g., disappearing CTAs) will make your message more dynamic and fun to interact with. You can also use fake product mockups that lead to the real offer.

CTAs: Keep your calls to action straightforward and support them with actionable cop.

• Claim Your Surprise
• No Joke—Shop Now
• Unlock the Fun

Example: Kate Spade

Kate Spade’s email aces the April Fool’s mystery approach with a clean, elegant design and a playful subject line that intrigues the recipient.

The “not a drill!” headline is bold, while the minimal text keeps the focus on the mystery. The floral imagery contrasts with the playful tone, making it feel fresh and seasonally relevant.

Lastly, the “Take a Guess” CTA adds an interactive element, making customers curious enough to click. This design is engaging and on-brand, adding a clever twist without frustrating the reader.

Subject line: Today’s deal! It’s no joke, but there is a twist 🙊

4. National Pet Day

April 11 is all about celebrating our furry, feathered, and scaly best friends.

Whether your customers are pet parents or animal lovers, this is the perfect time to roll out a paw-some campaign.

From exclusive pet-themed deals to donation drives for shelters, make your emails feel as good as the occasion. Also, if you have an office pet, use the day to send a fun email wishing everyone a happy National Pet Day—no promotions needed, just pure pet love.

Email campaign: Offer exclusive discounts on pet-friendly products, accessories, or services with a “treat your pet (or yourself!)” sale. Partner with a shelter to spotlight adoptable pets and donate a portion of sales to animal rescue efforts. You can also let customers submit photos of their pets for a chance to win prizes.

When to send: Release your email on April 11 to kick off the celebration. Follow up on April 12 with a “Sale Extended!” to keep engagement going, giving last-minute shoppers another chance to fetch the deals and keep the pet love going for one more day.

Subject lines: Make your creations fun, and remember to include emojis to make them stand out in crowded inboxes.

• It’s National Pet Day! 😻 Spoil Your Cat with BOGO Toys! (Meowingtons)
• Happy National Pet Day! 🐶 Get FREE Personalization on Pet Gifts (Wendell August Forge)
• Love your pet day 🐾 (MOO)

Email copy: Use pet-friendly language, keep the tone light, and make customers feel good about treating their pets (or supporting a good cause).

Visuals: Bright, cheerful colors with pet-themed elements will do the trick. You can also include lifestyle images of happy pets and their owners and playful animation.

CTAs: Adding puns will make your CTAs more fun.

• Fetch the deals
• Treat your pet
• Shop, wag, repeat

Example: MVMT

MVMT’s April email marketing campaign makes National Pet Day fun and memorable.

The playful “office pets have taken over” sets a lighthearted tone, while the image of a dog wearing a watch steals the show. The caption “The humans wish they looked this good” adds humor, making the sale more personal.

A 25% off sitewide deal ties in smoothly without feeling forced. With bold orange accents and a clean layout, this email keeps things engaging and easy to shop, just the way a good pet-themed campaign should be.

Subject line: A special message from the MVMT office pets

5. Tax Day

Tax Day (April 15) is a big deal in the U.S., but non-EU brands can also use this as a marketing opportunity.

Since no one enjoys Tax Day, it’s the perfect excuse to bring your customers some fun (and shopping relief).

A stress-free shopping incentive can turn a dreaded day into an unexpected reason to shop.

Email campaign: Encourage customers to use their refunds with a “tax refund treat” sale featuring your best-sellers. Make the day easier with “stress-free savings,” offering a one-day discount or a “no-tax” promo to lighten the load. For those wrapping up last minute, a digital gift card gives them an instant way to reward themselves after filing.

When to send: Plan your Tax Day email for April 15 to capture shoppers looking for a little reward after filing. If you’re sending from outside the U.S., keep in mind the different time zones.

Subject lines:

• Total Tax Day Domination (Razer)
• Last Chance to Gear Up for Tax Day (Razer)
• You filed your taxes; now it’s time to treat yourself! 💰

Email copy: Go for light, fun, and stress-free email copy. Tax Day is frustrating for most, so frame your offer as a reward for getting through it. Humor, puns, and clever wording make your email stand out.

Visual ideas: You can use vibrant colors to contrast the usual Tax Day dread. Visual-wise, incorporate playful dollar signs, calculator icons, or “paid” stamps.

CTAs:

• Claim your refund reward
• Treat yourself—Tax Day’s over
• Shop your savings

Example: HELM Boots

HELM Boots’ campaign rewards Tax Day with playful, engaging copy.

The headline “2X Crew Points on Tax Day” turns a nerve-wracking day into a win, using humor to soften the stress of filing.

The line “You got it all filed? You got a little refund?” keeps the tone conversational and light, making customers feel like they deserve a treat.

With a clean design, this email shifts the focus from spending money to earning rewards, making customers more likely to engage.

Subject line: File a Win on Tax Day

6. Easter 

Easter is like Christmas in spring, but not everyone celebrates it, so it’s important to be mindful in your marketing.

Whether running a seasonal sale or sending warm holiday wishes, keep your messaging inclusive and offer customers the option to opt out via your preference center before you send your messages.

In 2025, Catholic and Orthodox Easter fall on April 20, making it a unique opportunity to engage a wider audience.

Email campaign: Offer Easter exclusives with limited-time discounts on spring collections, festive gifts, or seasonal must-haves. Add an interactive element with “egg-citing deals,” where customers can unlock mystery discounts or participate in an Easter egg hunt promo. For a personal touch, send a simple wishes email; no sales push, just a warm greeting to show appreciation.

When to send: Start your campaigns early to help customers prepare for the holiday. Also, be mindful of Holy Week. Avoid sending promotional emails on Good Friday, as it’s a solemn day for many. Instead, focus on April 17-19 for sale reminders, with a final push on Easter Sunday morning for last-minute shoppers or warm holiday wishes.

Subject lines: Bunny, egg, and flower emojis can add a seasonal touch without overdoing it.

• PROMO 🐰 15% Off Storewide This Easter! (Sassy Spud)
• We’ve extended our Easter Flash Sale for ONE MORE DAY (Home Chef)
• Happy Easter 🌸🌷 (Natori)

Email copy: If promoting a sale, connect it to Easter traditions like gift-giving, spring refreshes, or seasonal gatherings. Keep Easter greetings warm and heartfelt, focusing on joy, gratitude, and celebration without making it overly commercial.

Visuals: To create a festive feel, use soft pastel colors and a spring-inspired email design. Add Easter motifs like eggs, bunnies, and florals for a playful, seasonal touch.

CTAs:

• Shop easter deals
• Unwrap your surprise
• Celebrate the season

Example: Happy Socks

Here’s a unique April email marketing campaign from Happy Socks.

The brand used a bold design featuring vibrant colors, oversized email fonts, and animated elements (the hero image showcases an egg cracking open the Easter theme in a fresh way).

The copy is playful and engaging, with lines like “Get Crackin’” and “The Hunt is Over” tying directly into Easter traditions while keeping the tone light. The message also encourages action with a free shipping offer, making it easy for customers to shop.

The strong CTAs are simple yet effective, using contrasting colors to grab attention.

Subject line: Still on the hunt for Easter gifts?

Further reading: Check out our Easter email marketing guide for more tips, subject lines, and examples.

7. Earth Day

If Michael Jackson’s “Earth Song” still gives you chills, you know why April 22 matters.

Earth Day will let you create a more meaningful campaign for your audience, highlighting your sustainability efforts, eco-friendly products, and responsible business practices.

Consumers today actively seek brands that align with their values, and a well-crafted campaign can boost engagement, build trust, and even drive sales.

Email campaign: Educate your audience and offer green deals with discounts on eco-friendly products or collections. Run a give-back promo by donating a portion of sales to an environmental cause, showing customers that their purchase makes a difference. Encourage action with “small actions, big impact,” inspiring subscribers to recycle, reuse, or choose sustainable shopping options.

When to send: Deliver your main Earth Day campaign on April 22 to maximize engagement while the conversation is at its peak. You can also extend the impact by running follow-up emails in the spring and summer.

Subject lines: Use positive, action-driven language that encourages sustainability and engagement. Try “Make a difference this Earth Day! 🌍♻️” or “Shop green, save green! 🌱💚” to highlight eco-friendly efforts while keeping it light and inspiring.

• It’s Earth Day 🌍 20% OFF (The Body Shop)
• Earth Day, but make it scalable! (Soylent)
• Celebrate Earth Day! Coldplay x One Tree Planted (Coldplay)

Email copy: Emphasize how each purchase contributes to a greener future. Also, provide clear, actionable steps customers can take, like recycling tips or supporting eco-friendly initiatives, making it easy for them to get involved.

Visuals: Choose nature-inspired colors (greens, blues, neutrals) and imagery of forests, oceans, or recycled materials. Eco-friendly icons like leaves, earth symbols, or sustainability badges are perfect for the day.

CTAs: Keep your call to action copy actionable and straightforward.

• Shop sustainably
• Make an impact
• Join the movement

Example: Rothy’s

Rothy’s Earth Day email delivers a powerful message with an impactful headline: “179+ million plastic bottles turned into shoes.”

This instantly highlights their sustainability efforts and positions the brand as a leader in eco-conscious fashion. The hero image of a shoe stepping on a crushed plastic bottle is simple yet symbolic, boosting the idea of waste transformation.

The email keeps the focus on action, inviting customers to bring in a used plastic bottle in exchange for a free pair of shoes. The minimalist design and white space promote the feeling of elegance.

Subject line: Celebrate Earth Day with us. 🌎🌱💙

8. World Book Day

April 23 marks the day William Shakespeare, Inca Garcilaso de la Vega, and other legendary writers took their final bows.

If books had a Hall of Fame, this would be induction day. That makes it the perfect excuse to celebrate storytelling, creativity, and the magic of getting lost in a good book.

Whether you sell books, stationery, or simply want to encourage reading, World Book Day will allow you to engage book lovers, promote educational content, or highlight literary-themed products.

Email campaigns: Celebrate with discounts on books, journals, or reading accessories. Make it interactive with a “storytime special” featuring curated reading lists, author recommendations, or exclusive literary content. For a meaningful touch, run a “give back through books” initiative, donating a portion of sales to literacy programs or encouraging customers to support book charities.

When to send: To celebrate World Book Day, plan your main email for April 23. Start a reading challenge or book-related contest a week before for extra engagement, building excitement, and encouraging participation leading up to the big day.

Subject lines:

• Young readers recommend books for World Book Day 📚 (Penguin Books)
• New product for World Book Day! 🚨 (Awesome Merch)
• Celebrate World Book Day with a story-worthy deal 📚

Email copy: This is the perfect time to use storytelling elements, famous book quotes, or references to classic authors. Keep the tone inspiring and encouraging, reminding customers of the joy and power of reading.

Visual: Warm and cozy colors, book stacks, open pages, or library aesthetics are perfect for the occasion. For extra flair, you can also use creative typography mimicking classic book covers.

CTAs:

• Shop World Book Day deals
• Find your next read
• Shop [X]% off

Example: Scout & Co

Scout & Co’s World Book Day email keeps it simple, fun, and to the point.

The “20% OFF BOOKS TODAY!” headline makes the offer clear. Instead of overwhelming text, the email keeps messaging light and engaging, asking, “Have your children dressed up for World Book Day?” This is a great way to create a personal connection.

The design is minimal yet effective, with neutral tones and clean imagery showcasing various books.

Lastly, the well-placed CTA (“SHOP 20% OFF BOOKS”) makes it easy to take action.

Subject line: 20% off books for World Book Day

9. Arbor Day

While Earth Day is about protecting the planet, Arbor Day is about planting trees, preserving them, and appreciating their impact.

This event, celebrated on April 25, allows you to focus on reforestation efforts, tree-friendly products, or nature-inspired promotions.

Email campaigns: Run a “plant a tree with every purchase” initiative, donating to reforestation efforts for every order placed. Encourage sustainability with a “go paperless” push, offering e-receipts, digital gift cards, or eco-friendly packaging. Tie it all together with tree-themed deals featuring discounts on wood-based, natural, or outdoor-friendly products.

When to send: Schedule your Arbor Day email for April 25 to maximize engagement while the focus is on tree planting and conservation.

Subject lines:

• Let’s plant some good this Arbor Day 🌳
• Trees give back, and so do we!
• Small actions, big roots—shop & support today

Email copy: Create inspiring and actionable copy to show that even small steps can leave a lasting impact. You can share tree-related facts, the benefits of reforestation, or simple ways customers can help, such as planting, conserving paper, or supporting eco-friendly brands.

Visual: Tree and leaf imagery are a must for the day, along with a minimalist, organic design and earthy, green-toned colors for a fresh, calming feel.

CTAs:

• Shop & plant a tree
• Go green
• Celebrate Arbor Day

Template: Small steps, big impact

This template works well for Arbor Day because it’ll let you highlight actionable ways to support the environment.

The clean design, soft green tones, and educational focus align with the day’s theme, while the strategically placed CTA encourages engagement, whether through shopping, donating, or taking small steps toward a greener future.

Register to customize

More Campaign Ideas to Use Throughout April

Need fresh ways to keep your emails engaging? Below, you’ll find creative ideas to make your April email marketing more impactful and successful.

Limited-time sales & promotions

With Easter, Spring Sales, and Tax Refund Season, urgency-driven campaigns perform well:

• Flash sales: Create short, high-impact promotions, like a “24-Hour Spring Refresh Sale,” to drive urgency and impulse purchases.
• Mystery discounts: Add an interactive twist by offering April Fool’s Day surprise discounts or an Easter egg hunt promo, where customers reveal hidden savings.
• Early access deals for VIPs: Reward your loyal subscribers with exclusive first access to spring collections, special discounts, or tax refund perks.

Interactive & gamified emails

April is the perfect time to add fun and engagement to your emails. Gamification and interactive elements encourage clicks, boost engagement, and create a memorable experience for your audience.

• Spin-the-wheel discounts: Add an element of surprise with a Spring Sales spin-to-win promo, offering random discounts, free shipping, or bonus gifts.
• Quizzes: Help customers find their perfect match with fun, themed quizzes like “Which Spring Style Fits You?” or “What type of egg are you?”
• Polls and surveys: Increase engagement with quick polls, like “What’s Your Favorite Book Genre?” for World Book Day, or “Which Spring Trend Are You Most Excited For?”

Storytelling & cause-based campaigns

Brands can take advantage of mission-driven marketing to connect with customers through storytelling and purpose-driven campaigns.

• Highlight sustainability: Share your Earth Day impact report, showcase eco-friendly products, or educate customers on your brand’s green initiatives.
• Run donation-based promotions: Encourage conscious shopping with campaigns like “Buy X, We Plant a Tree” for Arbor Day or “A Portion of Sales Goes to Animal Shelters” for National Pet Day.
• Use feel-good storytelling: Celebrate customer stories, rescue pet adoptions, or reforestation efforts to create an emotional connection that builds trust and engagement.

Seasonal & lifestyle content

Apart from promotions, inspire your audience with helpful, seasonal emails that connect with their lifestyle needs.

• Spring cleaning & organization tips: Share guides on decluttering home spaces, refreshing wardrobes, or even organizing digital files for a fresh start.
• Spring fashion & beauty guides: Highlight lightweight fabrics, seasonal color trends, skincare transitions, or must-have accessories for the warmer months.
• Outdoor & fitness content: Provide inspiration for workouts, picnic essentials, hiking gear, or gardening tips to help customers make the most of springtime.

Post-purchase & retention

Lastly, this is a great time to turn one-time buyers into repeat customers. How? Offering personalized incentives and helpful reminders will keep them coming back for more.

• Replenishment reminders: If customers bought spring essentials, beauty products, or home goods, remind them when it’s time to restock.
• Upsell & cross-sell emails: Suggest complementary products based on past purchases, like outdoor accessories for spring gear or skincare for the changing season.
• Exclusive loyalty rewards: Reward repeat purchases with a “Double Points for Spring Shopping” promotion, exclusive discounts, or early access to new collections.

Further reading: Discover more post-purchase email strategies in our dedicated guide.

April Email Marketing Templates

You’ve got the idea; now it’s time to put it into action!

To help you implement what you’ve learned without the hassle of starting from scratch, we’ve collected some ready-to-use email templates tailored to April’s biggest campaigns.

To use them, simply sign up for a free Moosend account and start customizing.

Try for free

1. Spring sales newsletter template

This simple spring sales template is perfect for fashion, beauty, home, and lifestyle brands looking to promote seasonal deals.

With soft colors, elegant design, and a bold CTA, it works for new arrivals, limited-time discounts, or spring must-haves. Whether you’re running a flash sale, launching a collection, or refreshing your store for the season, this template makes it easy to grab attention and drive conversions.

2. Nature-inspired template

With stunning visuals, engaging headlines, and clear CTAs, this template is ideal for spring campaigns, limited-time offers, or eco-friendly product promotions.

Whether highlighting early booking discounts, curated travel guides, or last-minute escapes, this design can be easily customized to fit any campaign.

3. Stress-free email newsletter design

Another pre-made design perfect for Stress Awareness Month, spring wellness campaigns, or mindfulness content. With a soft color palette and well-placed content blocks, it’s ideal for promoting self-care tips, mental wellness resources, or relaxation-focused offers.

You can customize it to share mindfulness techniques and wellness guides or promote a stress-relief product.

Set Your April Email Marketing Strategy in Motion

April can be a rollercoaster; one minute, you’re cracking jokes for April Fool’s, the next, you’re reminding customers to file their taxes. However, that makes this month’s email marketing so exciting because there’s something for everyone.

No matter what your goal is, this month will give you plenty of chances to stand out.

And the best part? You don’t have to get overwhelmed. Use the above campaign ideas, examples, and templates to plan smarter, send faster, and engage better without the last-minute stress. Whether it’s a playful April Fool’s campaign or a heartfelt Earth Day message, you’ve got everything you need to make April a success.

Ready to put it all into action? Sign up for a free Moosend account and start planning your campaigns today. Let’s make this month your best yet.