Customers visit eshops on a daily basis so it is central that they keep your eshop top-of-mind. Separate buyers from non-buyers and re-engage everyone who has made any purchase in the past but has not visited your website in a while. You can achieve this with the Website re-engagement email recipe.
Depending on the time frame within which you consider a customer inactive, set up this recipe so that as soon as that point in time is reached, they get a reminder about your brand. Make sure that the style of the email campaign reflects the branding of your company, and top it off with an offer or other incentive to have them back to your website.