Increase your sales smartly by increasing the order value of every customer. You can now automate the upselling / cross-selling process with an email sequence once a customer has placed an order on your site. This way, they can save up on shipping costs, or get a product discount or other offer, if they order more in time.
As soon as a user has made a purchase, this recipe is triggered to send a campaign recommending either a complementary product to the one they purchased (e.g. an accessory) or get a discount for a more expensive product in the same category.