Weather conditions can play an important role in the effectiveness of marketing campaigns in certain industries. That is why we at Moosend prepared this marketing automation recipe in a way that it takes into account the weather in the area where your contact is based. This weather-based re-engagement recipe starts working for your business when someone on your list clicks any link.

Then the subscriber goes through a filter that checks the weather conditions where they are. Since you want to promote product offers that are weather-sensitive, different campaigns will be sent out to different user segments. For example, if it is rainy at the contact’s location, they will receive an email promoting umbrellas. On the other hand, if Moosend’s platform finds that it is sunny, they will receive your straw hats campaign.

Does the weather affect your product sales? If yes, use this automated workflow to segment your list on the fly and have them receive the appropriate marketing message.

Thrive in customer onboarding with the help of marketing automation. The onboarding email sequence recipe will guide your subscribers further down the sales funnel, based on their behavior. When you activate this recipe, your subscribers will always receive the right campaign at the right time. This is how this automation recipe works; when a user subscribes to your list they will receive an email campaign. Then they will be segmented according to their behavior.

You can use any criterion to achieve this. You may filter contacts according to whether they have opened a campaign or not, the link they have clicked, whether they have placed an order, what product category interests them more, even whether they are on mobile or desktop. Then you can serve different content to different segments, thus creating a personalized onboarding experience for various user groups. Explore this pre-made recipe further, to find out how you can easily use it to filter contacts as many times as you want. You can narrow down and personalize their experience based on user data, like country, industry, any value really or user behavior, like clicks, visits on your site, purchases and so on. You may also use this workflow to increase engagement and prevent subscribers from rolling into an idle mode.

On the other side of the coin, this recipe can also assist in maintaining a clean list automatically by removing the unresponsive subscribers. This way, you will enjoy benefits like lowering list maintenance cost and achieving a higher open rate. The onboarding email sequence recipe is the perfect automation tool for you to create a unique onboarding program for each customer that will additionally run on autopilot.

Moosend’s intelligent marketing automation and advanced website tracking empower you to send laser-focused email campaigns to those who visit your page for the first time. This is especially helpful when you need to segment subscribers and send them highly-targeted content.

The trigger is activated with every first-time visitor. Then the automated workflow sends the campaign you have prepared. Consider setting up this automated workflow recipe to target specific visitors with your product promotions or similar product recommendations.

The Specific area of interest recipe is useful for any kind of site, and some more examples are: Media/publishers with different topic areas, service-based firms with various service offerings, and practically any kind of business that wants to contact their subscribers based on the URLs they have visited. You may even use this recipe to send campaigns to people who have visited your pricing page or contact page.

Engaged users should get a different treatment than the rest; they should get a more personalized experience which rewards their engagement an email at a time!

Those who change the information in a specific custom field receive an email that is a tad more familiar and personal. Any change in a specific custom field that occurs for the first time should activate a trigger and send personalized content.

For example, if you have set a custom field to “State” and that changes from [null] to “Ontario”, then you can send a particular email campaign to the subscriber.

Use this automated workflow recipe to send the most appropriate email campaign to your subscribers, according to a custom field value indicating whether they are on the free plan or paying customers. The automation will be triggered the first time the field value changes, i.e. when the subscriber becomes a customer.

Customers visit eshops on a daily basis so it is central that they keep your eshop top-of-mind.

Separate buyers from non-buyers and re-engage everyone who has made any purchase in the past but has not visited your website in a while.

You can achieve this with the Website re-engagement email recipe.

Depending on the time frame within which you consider a customer inactive, set up this recipe so that as soon as that point in time is reached, they get a reminder about your brand.

Make sure that the style of the email campaign reflects the branding of your company, and top it off with an offer or other incentives to have them back to your website.

Set up part two of the recipe, after you have defined an appropriate custom field and set up Loyalty sequence – part 1.

This powerful combination of two automated workflows will enable you to create a loyalty program to reward repeat customers or advance cold leads to warm prospects.

Use your imagination to devise more ways to employ this automated workflow. It can be used in any case you want to trigger a marketing automation that is based on an important customer-related event.

The custom field you choose can track any value that changes, like the number of purchases, number of clicks on a link, number of the campaign opens, value of the subscription, and so on.

If you want to keep things simple, reward loyalty by using this sequence to send a special discount to customers that have ordered a specific number of times.

With this automated workflow recipe, you can use a custom field for lead scoring or customer qualification.

For example, each time someone places an order, the value of the custom field will be increased by one.

This field will, therefore, count the number of purchases.

Then, when a specific value is reached, the second part of this flow is triggered to deliver the actual content that matches the customer journey.

Use the two parts of the loyalty sequence recipe to reward loyal customers or qualify preferred customers to receive a special campaign.

The first part of the sequence will basically set a custom field value, e.g. the number of purchases.

This value will then be used as a trigger for the second part of the sequence.