Engaged users should get a different treatment than the rest; they should get a more personalized experience which rewards their engagement an email at a time!

Those who change the information in a specific custom field receive an email that is a tad more familiar and personal. Any change in a specific custom field that occurs for the first time should activate a trigger and send personalized content.

For example, if you have set a custom field to “State” and that changes from [null] to “Ontario”, then you can send a particular email campaign to the subscriber.

Use this automated workflow recipe to send the most appropriate email campaign to your subscribers, according to a custom field value indicating whether they are on the free plan or paying customers. The automation will be triggered the first time the field value changes, i.e. when the subscriber becomes a customer.

Customers visit eshops on a daily basis so it is central that they keep your eshop top-of-mind.

Separate buyers from non-buyers and re-engage everyone who has made any purchase in the past but has not visited your website in a while.

You can achieve this with the Website re-engagement email recipe.

Depending on the time frame within which you consider a customer inactive, set up this recipe so that as soon as that point in time is reached, they get a reminder about your brand.

Make sure that the style of the email campaign reflects the branding of your company, and top it off with an offer or other incentives to have them back to your website.

Set up part two of the recipe, after you have defined an appropriate custom field and set up Loyalty sequence – part 1.

This powerful combination of two automated workflows will enable you to create a loyalty program to reward repeat customers or advance cold leads to warm prospects.

Use your imagination to devise more ways to employ this automated workflow. It can be used in any case you want to trigger a marketing automation that is based on an important customer-related event.

The custom field you choose can track any value that changes, like the number of purchases, number of clicks on a link, number of the campaign opens, value of the subscription, and so on.

If you want to keep things simple, reward loyalty by using this sequence to send a special discount to customers that have ordered a specific number of times.

With this automated workflow recipe, you can use a custom field for lead scoring or customer qualification.

For example, each time someone places an order, the value of the custom field will be increased by one.

This field will, therefore, count the number of purchases.

Then, when a specific value is reached, the second part of this flow is triggered to deliver the actual content that matches the customer journey.

Use the two parts of the loyalty sequence recipe to reward loyal customers or qualify preferred customers to receive a special campaign.

The first part of the sequence will basically set a custom field value, e.g. the number of purchases.

This value will then be used as a trigger for the second part of the sequence.

Real-time data can be leveraged to your brand’s benefit for upselling / cross-selling. Weather conditions can be important to businesses selling seasonal goods or various product lines.

This automated workflow recipe is triggered when someone makes a purchase.

Following their purchase, the customer will receive the most appropriate upsell or cross-sell option based on the weather conditions in their area. Upgrade your upselling /cross-selling effectiveness with this pre-built marketing automation.

When a user makes a purchase from your eshop for the first time, they will receive a product suggestion which will be different for diverse weather conditions.

If, on the other hand, they are a repeat buyer, they will receive the regular thank-you email that you have set up.

Increase your sales smartly by increasing the order value of every customer.

You can now automate the upselling / cross-selling process with an email sequence once a customer has placed an order on your site.

This way, they can save up on shipping costs, or get a product discount or other offer, if they order more in time.

As soon as a user has made a purchase, this recipe is triggered to send a campaign recommending either a complementary product to the one they purchased (e.g. an accessory) or get a discount for a more expensive product in the same category.