Set up part two of the recipe, after you have defined an appropriate custom field and set up Loyalty sequence – part 1.

This powerful combination of two automated workflows will enable you to create a loyalty program to reward repeat customers or advance cold leads to warm prospects.

Use your imagination to devise more ways to employ this automated workflow. It can be used in any case you want to trigger a marketing automation that is based on an important customer-related event.

The custom field you choose can track any value that changes, like the number of purchases, number of clicks on a link, number of the campaign opens, value of the subscription, and so on.

If you want to keep things simple, reward loyalty by using this sequence to send a special discount to customers that have ordered a specific number of times.

With this automated workflow recipe, you can use a custom field for lead scoring or customer qualification.

For example, each time someone places an order, the value of the custom field will be increased by one.

This field will, therefore, count the number of purchases.

Then, when a specific value is reached, the second part of this flow is triggered to deliver the actual content that matches the customer journey.

Use the two parts of the loyalty sequence recipe to reward loyal customers or qualify preferred customers to receive a special campaign.

The first part of the sequence will basically set a custom field value, e.g. the number of purchases.

This value will then be used as a trigger for the second part of the sequence.