You have set up a landing page for a special offer you are promoting. Did you know that with marketing automation and website tracking it is very easy to reach out to the users who landed on that page?

Track individual visitors and follow up with everyone who engaged with your webpage to remind them of the offer. Use the special offer reminder which sends an email to everyone who visited the web page but did not make a purchase.

Send them a kind reminder about the offer, ideally with an expiry date to create a sense of urgency. The Special offer reminder automated workflow can also be used to send a special campaign to people who have visited a particular product page on your eCommerce website but have not placed an order yet.

Moosend’s intelligent marketing automation and advanced website tracking empower you to send laser-focused email campaigns to those who visit your page for the first time. This is especially helpful when you need to segment subscribers and send them highly-targeted content.

The trigger is activated with every first-time visitor. Then the automated workflow sends the campaign you have prepared. Consider setting up this automated workflow recipe to target specific visitors with your product promotions or similar product recommendations.

The Specific area of interest recipe is useful for any kind of site, and some more examples are: Media/publishers with different topic areas, service-based firms with various service offerings, and practically any kind of business that wants to contact their subscribers based on the URLs they have visited. You may even use this recipe to send campaigns to people who have visited your pricing page or contact page.

Engaged users should get a different treatment than the rest; they should get a more personalized experience which rewards their engagement an email at a time!

Those who change the information in a specific custom field receive an email that is a tad more familiar and personal. Any change in a specific custom field that occurs for the first time should activate a trigger and send personalized content.

For example, if you have set a custom field to “State” and that changes from [null] to “Ontario”, then you can send a particular email campaign to the subscriber.

Use this automated workflow recipe to send the most appropriate email campaign to your subscribers, according to a custom field value indicating whether they are on the free plan or paying customers. The automation will be triggered the first time the field value changes, i.e. when the subscriber becomes a customer.

Real-time data can be leveraged to your brand’s benefit for upselling / cross-selling. Weather conditions can be important to businesses selling seasonal goods or various product lines.

This automated workflow recipe is triggered when someone makes a purchase.

Following their purchase, the customer will receive the most appropriate upsell or cross-sell option based on the weather conditions in their area. Upgrade your upselling /cross-selling effectiveness with this pre-built marketing automation.

When a user makes a purchase from your eshop for the first time, they will receive a product suggestion which will be different for diverse weather conditions.

If, on the other hand, they are a repeat buyer, they will receive the regular thank-you email that you have set up.