Organize customer data for better targeting
Keep your lists tidy and your subscribers organized in groups with Moosend’s tags. Know who to target and when without relying on separate notes and sheets.
By the Numbers: Segmentation
Unsure on why you need to segment your list? Maybe some statistics can help.
Email segmentation on top
Email segmentation is among the top 10 tactics that improve email performance.
Revenue boost
Marketers who use segmented email campaigns note as much as 360% increase in revenue.
Open rate increase
In many cases, segmentation lead to improved open rates by 25%, as opposed to non-segmented campaigns
Group up members effortlessly
Choose a tag or create your own to label users based on their characteristics or behavior, and organize your campaigns. Tag your contacts upon import, do it manually, or through automation—it’s up to you.
Improve segmentation with AI
Audience Discovery is the AI-powered tool that will go through customers’ past interactions with your brand and recommend the best tags and relevant campaigns. You’ll be able to better understand and target your audience.
From tags to segments
Craft targeted pathways to reach your audience. Each tag helps you build granular segments and craft campaigns that drive conversions.
Form your automations
Know each user’s specific preferences and behavior and automate their journey effortlessly with Moosend’s tags.
Join 100,000+ empowered customers
“After going through Mailchimp, and other platforms, we decided to stay with Moosend. From seamless onsite event tracking to amazing support, there's no other tool matching the feature set & price point offered.”
Dipak Raghuwansi, Email Marketing Associate | Vogue
“It's hard to find a team that's willing to give solutions to your business needs, but with Moosend we cerainly did it! The product is seamless giving the best satisfaction to our most precious assets…our customers”
General Manager, DOMINO’S
“Moosend is a user friendly professional platform with a great support team. And the most incredible thing is that it’s cost efficient. Thank you Moosend for making my life easier”
Alex Melvani, Membership Officer at WWF
“Thanks to Moosend our clients are always happy. User–friendly dashboard, amazing support, great tools & automations help our business grow, and our clients deliver outstanding results.”
George Levetikos, Chief Integration Officer, MullenLowe Group
“A very friendly end user experience and great technical support. One of the most admirable companies, with great potential! The consistent addition of new features, makes it even better!”
Anthony Rigby, UK digital marketing manager at Careerbuilder
FAQs
Let us cover the basics for you
Do tags help with targeting?
Tags allow you to target users by labeling each contact’s specific preferences. That way, you can create content that resonates with recipients on a one-on-one level.
How can tags help with automation?
Each tag can be a trigger. You can create a tag that pinpoints a specific user action and use this to set off your next email marketing campaign.
How can I add or remove tags?
In your email list, navigate to the "Tags" column and choose the tag that works for you. Similarly, you can remove it by pressing the "X" button next to the tag.
Can I use tags to build segments?
Yes, you can use your tags to build custom segments by choosing "Member tag" rule when creating your segment.
Hit your goals with one tool
Build emails that attract, engage, and convert the right audience.