How SimplyDigital builds a trusted community with Moosend
“We collected 15,000 emails within
4 months in a non-selling way”Konstantinos Synodinos, CEO of Simply Digital
Highlights
SimplyDigital used email marketing to move the conversation to a private space.
According to Konstantinos Synodinos, email is a space the marketer controls—social media is dependent on the algorithm.
Through consistent and helpful campaigns, they managed to build trust and engagement.
Tracking the right data helped the agency personalize their communication.
SimplyDigital is a global marketing agency that helps customers from various industries build their marketing strategy. Their services include email marketing, social media management, and performance marketing, to name a few. Founded in 2017, the company counts today 3.2 million followers on TikTok, Instagram, X (Twitter), and Facebook.
With 20+ years of experience, Konstantinos Synodinos, CEO and founder of SimplyDigital, talked to us about the challenges of expanding the email marketing channel for different companies, and how a tool like Moosend helps go from collecting emails to building long-lasting relationships with customers.
The challenge: From attract to engage
Email marketing is a way to warm your audience, Synodinos says. Everybody is on social media these days. So, naturally, this is a great channel to attract new customers. “We initially reach people on social media. But, we felt that wasn’t enough. We wanted to move the conversation to a more private, safe space.”
But how do you convince people to move to a different platform, when they’re used to consuming content on Instagram or TikTok, for example? Plus, the platforms themselves don’t make it easy for marketers to take people away.
“With Moosend, we found a natural way to collect people’s emails and start driving personalized relationships.”
Pro Tip: Don’t just collect social media followers; capture their emails. Then, send personalized messages, build real connections, and grow loyal customers beyond social media.
The solution: Building sequences is building trust
The key, according to Synodinos, is to create resources people will find interesting. And to follow up. He shares a recent example: “We created a series of AI prompts people can use to solve common problems. And we gave this for free. We promoted it on social media and sent people to a landing page we built in Moosend so they could download it.”
As Synodinos explains, while creating their landing page in Moosend, they made sure to add their logo and brand colors for consistency across their website. They also included a simple, yet straightforward, form that wouldn’t put visitors off by asking for unnecessary information.
The result?
“We collected 15,000 emails within 4 months in a non-selling way.”
And without spending time or resources on development and design, Synodinos adds. “Building a landing page in Moosend is straightforward. It’s like building a page in any front-end UX builder. All you have to do is connect the page to a specific audience.”
But collecting the emails is not the end of it. Rather, that’s when the relationship building starts, he explains.
“Unlike social media, which is an ever-changing outlet, email is a space we control.” And he describes how they manage to form long-lasting relationships.
“Through emails we send from Moosend, we create this habit: ‘I read, I learn, I act.’ We guide people to act, so they keep coming back.”
Customer relationships are not one-off events, he adds. “We build anticipation. People learn to expect our next email. Moosend helps us focus on consistency and personalization when designing our campaigns.”
Pro Tip: To build a strong community, consistency is key. Create branded landing pages so people instantly recognize—and connect with—your business.
The result: A new, intimate channel of communication
Seeing that people embrace their campaigns, Synodinos explains why they decided to build a community of like-minded professionals.
People want to feel like they belong. They want to share knowledge, interact with each other, and learn from each other. So, they came up with a hook. An exclusive community with limited spots. And a waitlist, built in Moosend, that quickly brought an impressive 51% conversion rate.
The idea behind this online community follows the same approach as their emails. Communication is a two-way street, according to Synodinos.
“We ask questions in our emails, they reply, and that’s when the conversation begins. People get surprised to see they interact with a real human.”
But behind every great human marketer, there’s a great email platform that sets the base for those interactions.
“We track engagement metrics in Moosend. And that’s how we personalize our approach.”
You wouldn’t talk to all your customers the same way. And that applies to your email conversations, too. Synodinos gives an example:
“We create a different segment for disengaged users. If they haven’t opened their emails for a while or haven’t responded, we need to change our message. And find one that resonates with them without risking our existing relationships with happy customers.”
As Synodinos explains, to build personalized newsletter campaigns you need software that feels and looks personal, as well.
Pro Tip: Track who opens, clicks, and acts on your campaigns. Then, refine your strategy based on that info. Making every email feel relevant will boost your results.
“Moosend is a friendly platform. it’s simple-to-use and does everything that other email tools are doing—but in a more affordable way.”
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