Tailor your message to the right audience
Forget about generic emails. Segment your customers based on their behavior, craft unique messages, and build campaigns that convert.
Create the segment you truly need
Don’t limit yourself to standard segments. Moosend’s custom fields allow you to segment based on any criteria you want. Use a member’s subscription method, or the link they clicked, nothing’s too complex.
Personalize on the spot—literally
When you know your audience, it’s easier to speak to their heart. Use segments that update in real time, and get the opportunity to create a meaningful connection through highly relevant campaigns.
Discover and engage customers with the power of AI
Use Moosend’s Audience Discovery and elevate your eCommerce game. Turn tags into segments, understand funnel stage, and use auto-segments to give your campaigns a whole new meaning.
Begin your segmentation journey
Spark your inspiration and target your audience with Moosend’s pre-made segmentation templates.
Grab richer data with the right form
Subscription forms can give you more than a new email. Learn your customers better and build segments accordingly, while growing your list with Moosend.
Join 100,000+ empowered customers
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“After going through Mailchimp, and other platforms, we decided to stay with Moosend. From seamless onsite event tracking to amazing support, there's no other tool matching the feature set & price point offered.”
Dipak Raghuwansi, Email Marketing Associate | Vogue
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“It's hard to find a team that's willing to give solutions to your business needs, but with Moosend we cerainly did it! The product is seamless giving the best satisfaction to our most precious assets…our customers”
General Manager, DOMINO’S
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“Moosend is a user friendly professional platform with a great support team. And the most incredible thing is that it’s cost efficient. Thank you Moosend for making my life easier”
Alex Melvani, Membership Officer at WWF
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“Thanks to Moosend our clients are always happy. User–friendly dashboard, amazing support, great tools & automations help our business grow, and our clients deliver outstanding results.”
George Levetikos, Chief Integration Officer, MullenLowe Group
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“A very friendly end user experience and great technical support. One of the most admirable companies, with great potential! The consistent addition of new features, makes it even better!”
Anthony Rigby, UK digital marketing manager at Careerbuilder
Segment your audience and boost engagement
Get perfect content to the right inbox with Moosend’s features.
Turn segments into templates
Reuse segments as many times as you want by saving them as templates.
Toggle functionality
Switch between email lists and segments from the same dashboard.
Labels
Keep things neat and tidy with segment labels.
Advanced tracking
Your segments’ data, all in one dashboard.
Export segments
Pick the format and export your segments on CSV or Excel files.
Copy segments to another list
Add a specific segment to a different email list in two clicks.
FAQs
Let us cover the basics for you.
What is email list segmentation?
Email list segmentation is the process of creating smaller, targeted groups within your email lists, based on specific characteristics, allowing you to create tailored marketing messages.
Why do I need email list segmentation?
Email list segmentation helps you understand your audience's preferences and create targeted content. This action can lead to higher open rates, a better click-through rate, and benefit your conversions overall.
How can segmentation help me target different customers on various stages of the customer journey?
Segmentation allows you to target different stages of the customer journey through relevant content that corresponds to the user's funnel stage. For example, you can create a segment for new leads with content that differs from that of a "loyal customers" segment.
Can I use dynamic content for my segments?
Yes, Moosend allows you to use dynamic content for your segments. This will help you deliver more targeted messages to different segments using the same email campaign.
Hit your goals with one tool
Build emails that attract, engage, and convert the right audience.