Use the anniversary email sequence to personalize your email marketing campaigns to each individual customer and bond meaningfully with them on important dates. You can set this automation to send celebration emails, for instance on the anniversary day and 30 days earlier. This could be used to celebrate the anniversary of a subscription, or a purchase made, or other interaction with the website.

More specifically, to boost your customers’ loyalty to your brand, send them a personalized thank-you email to celebrate the anniversary and make sure that your brand personality and their benefits of being on your list are reflected in the email.

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