Do you want to know more than a recipient’s name and email? Moosend’s custom fields unlock customer information upon signup and bring user data to life through your email campaigns.
Personalized subject lines are 29% more likely to be opened.
Custom field personalization can improve your CTR by 20%.
Use custom fields to boost conversion by 10% through targeted, tailor-made messages.
Easily add a custom field to your email list and edit it whenever you want to. Do you need to add the exact same one to another email list? No need to do it from scratch. Just copy it, and gather useful info without effort.
Don’t limit yourself to one type of data. Select the value your custom field will reflect and ask for a text, number, or date. Or create a drop-down menu. Prefer a checkbox? No worries, we’ve got you covered.
Personalization is made easy with custom field data. Create targeted content by incorporating insights like the recipient’s name, preferences, location, or date of birth.
Once you gather useful data from your custom fields, break down your email list into more manageable segments. Group people based on their characteristics and preferences, and create spot-on email campaigns.
Let us cover the basics for you.
Build emails that attract, engage, and convert the right audience.