Personalize your messages with custom fields
Do you want to know more than a recipient’s name and email? Moosend’s custom fields unlock customer information upon signup and bring user data to life through your email campaigns.
Personalize your subject lines
Personalized subject lines are 29% more likely to be opened.
Improve click-through rates
Custom field personalization can improve your CTR by 20%.
Boost conversions
Use custom fields to boost conversion by 10% through targeted, tailor-made messages.
Customize, edit, reuse
Easily add a custom field to your email list and edit it whenever you want to. Do you need to add the exact same one to another email list? No need to do it from scratch. Just copy it, and gather useful info without effort.
Ask for the data you need
Don’t limit yourself to one type of data. Select the value your custom field will reflect and ask for a text, number, or date. Or create a drop-down menu. Prefer a checkbox? No worries, we’ve got you covered.
Tailor your email content to each recipient
Personalization is made easy with custom field data. Create targeted content by incorporating insights like the recipient’s name, preferences, location, or date of birth.
Group subscribers according to their similarities
Once you gather useful data from your custom fields, break down your email list into more manageable segments. Group people based on their characteristics and preferences, and create spot-on email campaigns.
Join 100,000+ empowered customers
“After going through Mailchimp, and other platforms, we decided to stay with Moosend. From seamless onsite event tracking to amazing support, there's no other tool matching the feature set & price point offered.”
Dipak Raghuwansi, Email Marketing Associate | Vogue
“It's hard to find a team that's willing to give solutions to your business needs, but with Moosend we cerainly did it! The product is seamless giving the best satisfaction to our most precious assets…our customers”
General Manager, DOMINO’S
“Moosend is a user friendly professional platform with a great support team. And the most incredible thing is that it’s cost efficient. Thank you Moosend for making my life easier”
Alex Melvani, Membership Officer at WWF
“Thanks to Moosend our clients are always happy. User–friendly dashboard, amazing support, great tools & automations help our business grow, and our clients deliver outstanding results.”
George Levetikos, Chief Integration Officer, MullenLowe Group
“A very friendly end user experience and great technical support. One of the most admirable companies, with great potential! The consistent addition of new features, makes it even better!”
Anthony Rigby, UK digital marketing manager at Careerbuilder
FAQs
Let us cover the basics for you.
What is a custom field?
A custom field is what the name indicates—a field that can be customized according to the needs of your email list and the data you want to gather.
How can I access Moosend’s custom fields?
Just locate the “Audience” tab on your dashboard, hit the “Email List” button and choose your preferred email list. You’ll see the “Create custom fields” button to your left.
What is an example of a custom field?
A Moosend custom field can be anything from a birthday to a simple name. For example, you can use a custom field to ask for a user’s wedding anniversary and use it at a later campaign for a special gift, or you can ask for the number of customers in their email list to know the discounts they could be eligible for in the future.
What are the benefits of custom fields?
The core benefit of Moosend’s custom fields is that they allow you to capture any type of data and use it later to split your audience into groups and send more targeted campaigns.
Hit your goals with one tool
Build emails that attract, engage, and convert the right audience.