Transform your Customer Communication: Introducing Moosend’s Transactional Emails

In the world of eCommerce, every interaction with customers, every touchpoint matters. That’s why we’re thrilled to add a game-changing feature to the Moosend suite: transactional emails.

With timely, relevant messages, you’ll be able to keep your customers informed during every step of their journey with your brand. And build strong, long-lasting relationships.

Let’s take it from the top, and see how you can use transactional emails—and why.

Transactional Email: What It Is and Why You Need It

A transactional email is a message that includes critical information, unique to each recipient. It’s operational in nature and sent in response to a very specific user action, such as a request for a new password or a booking.

Here are the most common cases of a transactional email:

• Purchase receipts
• Booking/Order confirmations
• Password resets
• Account notifications
• Shipping confirmations

But why do you need transactional emails?

Ordering from an eCommerce store or asking for a new password for your credit card can be scary for consumers, as these actions usually carry sensitive data. And users who trigger these actions expect an email that confirms their action has been completed. Not being able to send such emails on time can harm your credibility and end the user’s interactions with your brand right there and then.

Enter: Moosend’s Transactional Emails

This is where Moosend’s platform enters to save the day. Our new transactional email functionality will help you deliver core information that’s essential to your customers, at the time it’s expected. All with just a couple of clicks.

The process is simple:

• Log into your Moosend account—make sure you have connected your website.
• Click on the “Campaigns” tab and choose “Transactional.”
• Start creating your emails.

Your core settings, design, and preview are to your left, as with all Moosend campaigns. But does that mean that transactional emails are the same as any campaign?

The answer would be no.

Sending Transactional Emails with Moosend’s API

To send a transactional email with Moosend, your first step would be to sign up for a Moosend account. Whether you already have an account or not, contacting sales and requesting the transactional email add-on is essential.

The next step would be to activate the API key. From that point on, you’re ready to create key/value pairs in your API and start customizing your transactional email templates with any variable you may need. From “Hi John” to unique reset password links, this is a one-off procedure that can be done easily following our detailed API documentation.

Here’s how setting up your transactional emails in Moosend looks:

Sending transactional emails through APIs (Application Programming Interface) allows for better customization and integration with numerous apps and websites. With API, organizations can automate transactional emails and tailor them to the unique user information and actions that triggered them.

Your Designs in the Spotlight

Most transactional emails are operational, and that’s why their design is often simple compared to other marketing campaigns. But simple doesn’t have to be boring—or characterless.

With Moosend’s powerful drag-and-drop email builder, you can design transactional campaigns that reflect your brand and stick to your audience. Build emails from scratch inside the editor or get a head start with premade transactional email templates.

And if you need a helping hand, Moosend’s AI writer comes with intelligent suggestions, so your transactional emails match your unique tone of voice while sending the right message.

Transactional vs Marketing Emails

Transactional emails are triggered by actions customers make. But marketing emails can also be triggered through automation. Then why do we need two types of campaigns?

The main distinction lies in the purpose of each campaign. Transactional emails are operational, while marketing emails are commercial. This differentiates the regulations they fall under.

Marketing emails are subject to GDPR rules and the CAN-SPAM act (for US residents). Both highlight the importance of users willingly confirming they want to receive your marketing messages.

The same doesn’t apply to transactional emails, due to their operational nature. This means they lack an unsubscribe button as well. It’s essential, therefore, that you are extra careful who you send these emails to.

And since email engagement directly impacts deliverability, you need to be sure each recipient is receiving the right piece of information. In most marketing campaigns, you’ll be sending bulk messages to your audience, like a company announcement or a discount. But transactional emails are personalized messages with high open and click rates.

You can rest assured your customers will receive transactional emails at the right time thanks to Moosend’s excellent deliverability rates* that get campaigns straight into the recipient’s inbox.

*90.1% deliverability as of January 2024, according to Emailtooltester’s Email Deliverability Test.

Boost Customer Engagement with Moosend

When it comes to customer satisfaction and a comprehensive approach to the customer journey itself, transactional emails are something you just cannot omit. They’re engaging, they build trust, and they help users create a real connection with you.

Create your Moosend account and discover how Moosend’s transactional emails will help you build and maintain strong touchpoints with your audience.