60+ Best International Women’s Day Email Subject Lines [2024]

On March 8, we honor International Women’s Day (IWD), and it’s the perfect opportunity to show your appreciation and gratitude to your female employees, customers, and partners. But most of all, it’s an awareness day that reminds us of women’s rights and the paths we should pave toward equality and inclusion.

Many businesses plan dedicated initiatives for this special day and spread the word out through emails. To increase the open rates of these campaigns, you need inspiring and clickable International Women’s Day email subject lines that will attract and move your target audience.

Below, you’ll find two lists of converting subject lines for different purposes. Whether you intend to boost your Women’s Day sales and special offers or send your warm wishes to aspiring women, customize one of these suggestions to stand out in the mailbox.

Dropdown Of International Women’s Day Email Subject Lines

Looking for a suitable subject line for your Women’s Day emails? Copy this doc, pick your favorite one, and customize it to match your brand tone and message.

Now that you’ve done your subject line research, are you ready to craft your International Women’s Day email campaign? Streamline your email marketing strategy with an all-in-one platform that will save you both time and effort.

For example, Moosend has all the tools you’ll need to create effective emails, such as ready-made templates, automation, and email list segmentation features.

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Tips For Powerful International Women’s Day Email Subject Lines

Introducing your International Women’s Day email marketing campaign with a captivating subject line is not a “copy paste” exercise. You need to make sure the subject line you pick matches your tone and messaging. Here are some tips to master your copywriting and boost your open rates:

• Make it short and sharp, ideally within 30-50 characters.
• Add words that express gratitude, appreciation, and admiration to embrace the IWD theme.
• If you’re in eCommerce, mention your incentive in your subject line and adopt an urgent tone to motivate women to claim their offers fast.
• Conduct A/B testing to find the most appealing subject line version for your subscribers.
• Add emojis to make your subject line more creative and engaging.
• Use a subject line tester like Refine to optimize your subject line based on your niche and the number of subscribers—try it for free.

How To Make Your Subject Line Consistent With The Email Content

The best subject lines match a brand’s tone of voice and reflect the email content sufficiently. Here are four beautiful International Women’s Day email campaigns to see how to unify your messaging throughout your email content, starting from the subject line:

1. Moment’s IWD giveaway email

Subject line: $5k in Prizes to Celebrate International Women’s Day

The creative marketplace Moment decided to celebrate International Women’s Day with a huge giveaway contest. The reader learns about this initiative straight from the subject line, an effective tactic to boost open rates.

Moment chose a motivational tone in their copy, adding that women’s empowerment is a top priority for them. They also displayed some of the prizes and added a clear call to action that reminds customers they should “enter to win.”

2. Google’s inspiring IWD campaign

Subject line: Learn about women who are changing the world

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One of our favorite Women’s Day email examples comes from Google. They found a clever way to celebrate and honor women while showcasing one of their popular services—Google Assistant. They invited users to ask inspiring women-related questions and call their loved ones to show them gratitude.

Here, the subject line forms the right expectations, informing readers what they’re about to experience once they open this email, but with an interesting plot twist.

3. Saucey’s Women’s Day email campaign

Subject line: It’s International Women’s Day 💙

Saucey chose a more generic subject line for their IWD email campaign and added a splash of color with a heart emoji. The subscribers grasp that this is a seasonal email campaign from scratch, but with no further information.

Once they open the email, subscribers run into a referral initiative prompting them to invite their friends for drinks to celebrate this day to earn some credits. If you’d like to make this subject line even more effective, it would be useful to form some expectations. For example, “Special drinks for International Women’s Day💙 ” could be a good alternative.

4. Tula Skincare Female Employee Appreciation Email

Subject line: Celebrating International Women’s Day

Source

Many businesses portray their amazing female employees on IWD internal and external emails to share their appreciation and gratitude with them. This email by Tula Skincare showcased their female business leaders and their quotes for this special day to add a more personal tone.

As many brands do, they chose a generic subject line to introduce this email which usually works. To make it more appealing and converting, they could use the “break the bias” slogan as well, to give more context to subscribers and a bigger incentive to open the email.

Boost Your Women’s Day Email Open Rates With Captivating Subject Lines

What would you like to wish your favorite females this year? Make sure to clarify your message starting from the subject line, and continue with related email design and copywriting that will win their hearts.

Finally, remember to celebrate women throughout the year by adopting an inclusive marketing strategy and taking performative actions to meet your goals. This way, you’ll make a real difference in your social and business community.

Frequently Asked Questions

Here is a quick Q&A related to our topic:

1. How do you write an International Women’s Day email?

Determine your campaign goal—e.g., revenue, brand awareness—and use an authentic message that will motivate and inspire your audience.

2. Why is the International Women’s Day important?

International Women’s Day aims to raise awareness of ongoing issues regarding women’s rights and gender equality to take proactive steps to address them.

3. Are email campaigns effective for International Women’s Day?

Yes, both internal and external emails receive high open rates and help businesses send warm wishes and honor female customers, employees, and partners on March 8.

4. What is the best message for International Women’s Day?

A great Women’s Day message should reflect authenticity, appreciation, and gratitude and should be accompanied by cause-related actions to make it count.

5. What makes a great subject line?

A converting subject line should be concise and reflective of the content, with copy elements that can move the audience, such as emojis and actionable verbs.