Audience Discovery: The Switch To Reach Ecommerce Audiences

Is analyzing your target audience at the simple flick of a switch something you always dreamed of?

With a whopping 80% of users stating that they’d rather do business with a brand that personalizes their messages, your answer cannot be anything but “Yes”.

But what does this have to do with a tool called “Audience Discovery”*?

When personalization happened for the first time, customers saw brands that cared, and eCommerce professionals saw fresh new opportunities to become consumer favorites and household staples overnight.

But what did we see at Moosend? Let’s start at the beginning.

What is Moosend’s Audience Discovery?

Moosend’s Audience Discovery is the reflection of every eCommerce brand’s desire and our knowledge, all put into one tool. We discover what makes your audience tick, and you go ahead and use that data to your advantage.

Creating or rekindling your audience’s interest is tricky business. However, doing so will give them a new desire to interact with you and turn those fly-bys into repeating, loyal customers.

But does this mean that, as a marketer or eCommerce professional, you have to accumulate, study, and group up your data on your own?

The answer is no. You don’t need to.

Moosend’s audience discovery tool can group up users and find similar audiences to understand the interest of each user, and their purchase intent when it comes to a specific product category or brand. That way, you get dynamic segments and spot-on insights for your eCommerce campaigns.

Will it work wonders for your personalization efforts? Yes

Will it give you unique insights into your audiences? Absolutely

Will the above lead to increased purchases and better revenue? Without a doubt

But this isn’t all you need to know about Moosend’s Audience Discovery. Let’s take a look at its advanced capabilities.

T-AI-Dy Tags to Keep Everything in Order

Do you love color-coordinating your work? Yeah, us too. So, we came up with a color scheme that will help you understand those AI tags that Moosend’s Audience Discovery has come up with.

Here’s what they can do for you:

• Help you understand the stage of the sales funnel your customers are in at each point in time. Our Audience Discovery tool analyzes the interactions a user has with your website and their previous purchases and splits them into categories.
• Discover product categories users are interested in. Colored tags are assigned to each contact that’s interested in a particular product category, making your email list segmentation efforts a piece of cake.
• Show you the purchase intent of each user. Each user gets a purchase intent tag for the categories they viewed and interacted with. So, the next time you’re running a promotion for a specific product, you’ll know which users to keep in mind.

These tags work like magic when it comes to creating spot-on content for your next eCommerce email campaign. Just filter your contacts, select the ones you want, and trigger extraordinary automations.

Segmentation Magic

Done with tags? Okay, let’s move on with a better understanding of your audience – or Moosend’s New Segmentation Criteria.

Our tags allow you to understand the parts of your audience that are hidden in your list, their state of the funnel, and their interests. Now, our segmentation criteria are what you need to send laser-targeted content. But what does that even mean?

Tags turn into segmentation criteria and create real-time segments, for a highly personalized and super-relevant experience. Just let our extraordinary tool combine your user’s interests, intent to purchase, and their sales funnel stage, and see the magic happen.

Clever Groups

Spot-on segments are the basis on which Moosend’s Audience Discovery will help you create and curate the perfect eCommerce email campaign. It will understand the interest and purchase probability and will create three automated segments for you:

• Audience Discovery Segment: Most viewed product category
• Audience Discovery Segment: Audience most likely to purchase
• Audience Discovery Segment: Most profitable audience

The names are automated to give you more time to focus on understanding your data, and each segment corresponds to a different segmentation and optimization purpose.

But the built-in segmentation criteria don’t stop there.

Campaigns on Autopilot

Don’t sweat it, just automate it! Moosend’s Audience Discovery tool comes with a pre-built campaign based on the segments it created. Just allow it to do so, and use this inspo to your advantage.

Each campaign comes with a pre-selected name:

• Audience Discovery Campaign: Most viewed product category
• Audience Discovery Campaign: Audience most likely to purchase
• Audience Discovery Campaign: Most profitable audience

Campaign data is constantly updated to give you a solid view of what each consumer wants and the segment they fall into. But there’s more than that.

Each campaign comes with a pre-selected subject line and a unique template to give you the spark to create your unique eCommerce campaign.

Get Your eCommerce CampAIgns Going!

There’s zero need to sweat it. Moosend’s Audience Discovery feature will lead you towards a more sophisticated, more effective personalization reality with just a click of a button.

Take your revenue in your hands, one customer at a time!

*The Audience Discovery feature is available only for Moosend’s Enterprise Plan. Find out more about our pricing, here.