Smarter insights, higher revenue with Audience Discovery

Turn your eCommerce store into your customers’ favorite shopping destination. With Moosend’s AI-powered Audience Discovery, uncover what your audience truly wants and deliver content that doesn’t just resonate—it converts.

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What is Audience Discovery?

Imagine knowing exactly which products people are browsing before they buy. What grabs their attention? How likely are they to return and shop again? Audience Discovery brings all this info to your fingertips. Powered by AI, Audience Discovery analyzes customer behavior in real time, automatically creating audience segments based on their actions. This means you can send targeted marketing campaigns and maximize your profit—without the guesswork or dreaded spreadsheets.

Turn customer behavior into actionable tags

Are your website visitors ready to buy, searching for a specific item, or just looking around? No need to guess—or send everyone the same message. Audience Discovery uses AI to track key actions, like product views, add-to-cart events, and purchases. These actions are stored as tags in customer profiles, transforming real-time interactions into useful info.

Predict. Segment. Convert.

It’s not just about what customers are doing now. It’s also about predicting what they’ll do next. With Audience Discovery, you can automatically get segments based on customers’ interests, purchase intent, and funnel stage. Combine AI-powered insights with your own criteria to create precise, data-driven segments that boost sales.

Reach out faster with automated campaigns

Reward your most loyal customers with a gift card. Let shoppers pre-order items from their favorite category. Tempt high-intent buyers with an exclusive discount. With AI-powered Audience Discovery you won’t just understand your customers better—you’ll automatically generate email campaigns with the perfect message for the right people.

Additional resources

Ecommerce Email Marketing: The Ultimate Beginner’s Guide

Our guide will help you get from eCommerce zero to eCommerce hero! Check it out!

Ecommerce AI: Definition, Benefits & How to Use

Learn how eCommerce AI can help you automate tasks, personalize experiences, and fuel growth with smart recommendations, chatbots, and more.

Ecommerce Email Marketing: How to Redesign Your Campaigns

Learn how to create eCommerce campaigns that stand out, delight shoppers, and boost conversions, while saving you time and effort.

FAQs

Let us cover the basics for you.

Do I need technical skills to use Audience Discovery?

No. Audience Discovery is built for ease of use, allowing marketers of all skill levels to create and optimize audience segments—no coding or data analysis required.

Is Audience Discovery suitable for small businesses?

Yes. No matter the size of your online shop, Audience Discovery will help you save time by tracking website actions, tagging customers, creating segments, and even generating email campaigns. All you have to do is connect Moosend with your website and enable Audience Discovery.

How does Audience Discovery collect data?

Audience Discovery tracks specific actions on your website (product views, add to cart, etc.) and analyzes them through AI-based machine learning. It uses data from the past three months and processes new data daily, to create tags that are stored in the customers’ accounts.

Is Audience Discovery available for all Moosend plans?

Audience Discovery is available on Moosend’s Enterprise plan. You can also choose Audience Discovery as an add-on and create your custom Moosend+ plan.

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