Optimize your campaigns with A/B tests
Decide your winning message with Moosend’s A/B testing functionality. Experiment with different copy and visuals, and pick the version that resonates most with your audience—no guesses needed.
Understand your audience
Test your subject lines with real subscribers. See which version has better metrics. And come up with data-driven ideas that boost your open rate.
Test your content
Detailed or shorter? With visuals or plain? To add a GIF or not to add? No more wondering. Get the answers and craft the perfect email by trying out different versions.
Let users choose their favorite sender
One name can make a difference. See whether your audience prefers to get emails from a team member, a department, or a company address. And tweak the sender accordingly.
Review your A/B testing performance
Run a summary of your A/B testing campaign in minutes with Moosend’s advanced reporting and analytics capabilities.
Join 100,000+ empowered customers
“After going through Mailchimp, and other platforms, we decided to stay with Moosend. From seamless onsite event tracking to amazing support, there's no other tool matching the feature set & price point offered.”
Dipak Raghuwansi, Email Marketing Associate | Vogue
Learn and improve with each campaign
Get to know your audience with features that go beyond basic A/B testing.
Choose list or segment
Test your message with one segment alone or the entirety of your list.
Send the winning version
Don’t sweat it, just set the winning version automatically.
Resend to non-openers
Automatically send your campaign again and increase your open rates.
Campaign optimization
Analyze your A/B tests and craft emails that resonate with your audience.
FAQs
Let us cover the basics for you.
What is Moosend’s A/B Testing?
Moosend’s A/B testing allows you to send two versions of an email that differ in one key variable, and gathers data on their performance.
What elements can I test with Moosend?
You can test your subject line, your body copy, your images and CTAs, or your sender name.
How does Moosend determine the winning version?
Moosend doesn't determine the winning version. You do by setting up the winning parameter. Moosend measures the metrics and helps you make an informed decision.
How long should I run an A/B test?
That depends on your audience size and goals. Moosend allows you to run an A/B test for up to 24 hours.
Will my audience see both versions of the email?
No. Each recipient will receive one of the two versions of your email, but no recipient can see both versions when you run an A/B testing campaign.
Can I A/B test multiple variants?
This is not ideal. It's best to test one variant at a time. That way, you'll always know the parameter that made a difference.
Hit your goals with one tool
Build emails that attract, engage, and convert the right audience.